Have a question?
Please get in touch with our team in case of any queries
THE EDUCATIONAL TOYS MARKET SIZE TO REACH USD 31.62 BILLION BY 2026, GROWING AT A CAGR OF 8.11% DURING THE PERIOD 2021-2026
Learning Toys Market Size, Share, & Trends Analysis Report by Educational Toy Type (Academic, Cognitive Thinking, Motor Skills, and Others), Educator Type (STEM Activities, Classroom Games, After School, Brain Breaks, Gifted & Talented, and Lesson Plans), Age Group (3-8 Years, 8-12 Years, 12+ Years, and 0-3 Years), Distribution Channel (Online and Offline), Category (Indoor and Outdoor), and Geography (North America, APAC, Europe, Latin America, and the Middle East & Africa), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2021–2026
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
EDUCATIONAL TOYS MARKET REPORT SCOPE
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| MARKET SIZE (REVENUE) | USD 31.62 BILLION (2026) |
| CAGR | 8.11% (2021-2026) |
| Base Year | 2020 |
| Forecast Year | 2021-2026 |
| Market Segments | Educational Toy Type (Academic, Cognitive Thinking, Motor Skills, and Others), Educator Type (Stem Activities, Classroom Games, After School, Brain Breaks, Gifted & Talented, and Lesson Plans), Age Group (3-8 Years, 8-12 Years, 12+ Years, and 0-3 Years), Distribution Channel (Online and Offline), and Category (Indoor and Outdoor) |
| Countries Covered | US, Canada, China, India, Australia, Japan, South Korea, UK, Germany, France, Spain, Italy, Mexico, Brazil, Rest of Latin America, Saudi Arabia, UAE, South Africa, and Turkey |
EDUCATIONAL TOYS MARKET INSIGHTS
The global educational toys market size was valued at USD 19.2 billion in 2020 and is expected to reach USD 31.62 billion by 2026, growing at a CAGR of 7.12% during the forecast period. The quick learning process among children with the help of educational toys is easier, which is expected to fuel the educational toy market growth globally. The recent trend towards Augmented Reality (AR) learning toys will likely boost the demand for learning toys soon.
The learning toys market is witnessing an increase due to the influence of digital consumerism on the sale of learning toys. Vendors are accepting e-commerce distribution channels to boost the profit of the market. Amazon, eBay, Tmall, and JD are some of the most prominent vendors in the online retail segment. With the rising awareness about toy safety, the authorities introduce new regulations to ensure that the materials are safe for the end-users. Educational games that improve cognitive skills are expected to grow fastest, with a CAGR of 9.25% during the forecast period.
The continuous government efforts of several countries to reduce plastic usage is likely to shift the consumer’s spending from plastic to sustainable materials that can be easily recycled. Various retailers, such as Frida & Fritiof, focus on providing eco-labeled non-toxic products that are environmentally friendly.
SNIPPETS
- In July 2020, Alex brands were acquired by Out There First to form a new company Alex Global Products. Alex Global Products offers products under a wide brand portfolio, including Alex Toys, Ideal, backyard Safari, ZOOB, and Others.
- In September 2020, Vtech announced the expansion of its Go-Go Smart Wheels product line to launch new interactive STEM toys for infants and toddlers. These help children to boost their imagination and promote joy and fun.
- APAC region is projected to witness the highest growth rate of 10.92% and holds the largest educational toys market share of 28.10% in 2020.
- The growth of the STEAM category in Japan leads to the country's rising share of educational toys.
EDUCATIONAL TOYS MARKET GROWTH FACTORS
- Inspirational and aspirational toys are rapidly growing as parents want their children to learn about various career options. Thereby, this segment is surging the learning and educational toys market growth across the globe.
- Playing with action figures and vehicles can develop the child's imagination, which allows them to think out of the box, which is not so effective in online and video gaming. Therefore, the sale of these games is booming in the global educational toys market.
- Brand loyalty is a significant aspect for retail providers to grow in the learning toys market.
- Smart toys are increasingly gaining momentum to enable children to learn about the latest technologies and their functions. Vendors are expected to develop smart models to achieve growth opportunities in the global market.
EDUCATIONAL TOYS MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Educational Toy Type
- Educator Type
- Age Group
- Distribution Channel
- Category
- Geography
INSIGHTS BY EDUCATIONAL TOY TYPE
Academic toys hold the highest share of 36.69% in educational toys.
The rising awareness in APAC, Latin America, and Arab countries for children's education boosts the demand for educational toys across countries such as South Korea, Brazil, India, South Africa, and others. The development of STEM toys that make learning complex concepts easy and fun is expected to boost the demand for academic toys across countries. During COVID-19, when most of the population was locked inside their homes, several vendors were working on finding ways to improve their product lines and expand their offerings in the market.
INSIGHTS BY EDUCATOR TYPE
Classroom games hold a sizable share of 21.39% in the learning toys market.
Classroom toys promote learning in a playful manner, preventing children from getting bored. The institutions are increasing the usage of board games and toys to foster regular education. This is expected to boost the demand for classroom games from various schools ranging from kindergarten to secondary schools across the country.
INSIGHTS BY AGE GROUP
3-8 years age group is leading the learning and educational toys market, holding a share of 34.47%.
The children in this age group must develop several social and emotional skills. Games such as kitchen sets, doctor sets, ice cream shops, mechanic tools, and others remain popular among children. These encourage physical activity and promote activeness among children. Hence, the demand for such toys is projected to support market growth in the upcoming years.
INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution channel dominates the educational toys market share and is expected to witness an incremental growth of USD 5.99 billion during the forecast period.
Visual merchandising plays a prominent role in boosting the offline sales of toys as it tempts children and influences them to convince their parents to purchase them. Offline sales hold a high market share in India, Turkey, and others, where reliability on online channels and e-commerce websites is less due to the prevalence of various perceptions.
High penetration rates are expected for online multichannel platforms during the forecast period. Vendors are expected to grow their online presence through their e-commerce platforms and collaborations with other e-commerce firms. The emergence of the COVID-19 pandemic is boosting the demand for educational toys across the globe.
INSIGHTS BY CATEGORY
Indoor Educational Toys lead the market with a share of 62.03%
This help to improve the IQ level and knowledge base of children. The rising awareness among parents regarding the importance of quick and innovative minds thereby contributes to the growth of the indoor educational games segment. The products free from harmful toxins and environment friendly are likely to boost the demand for indoor educational toys.
INSIGHTS BY GEOGRAPHY
The US and Canada are the major countries driving the demand in North America.
Most of the population in the US belongs to the age group of below 20 years, which is the major contributor to the educational toys market. The people in this region are early adopters of any new technology that is introduced. The continuous innovation and development of new games with the latest technologies by vendors are becoming popular among children. The US holds the highest share of 58.94% in the global market due to the increased focus on child’s education. The country has a high literacy rate, and parents focus more on enhancing their children's critical thinking.
VENDORS LANDSCAPE
The key vendors in the global educational toys market include LEGO, Mattel, Hasbro, Vtech, Spin Master, Bandai Namco, and more. The present scenario forces vendors to alter and refine their unique value proposition to achieve a strong presence in the learning and educational toys market. The focus is heavily shifting toward the use of eco-friendly raw materials in the manufacturing of educational toys. Vendors are expected to shift their manufacturing from plastics to recycle toys. The competition will intensify further with an increase in technological innovations worldwide.
The educational toys market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Educational Toy Type
- Academic
- Cognitive Thinking
- Motor Skills
- Others
- Educator Type
- Stem Activities
- Classroom Games
- After School
- Brain Breaks
- Gifted & Talented
- Lesson Plans
- Age Group
- 3-8 Years
- 8-12 Years
- 12+ Years
- 0-3 Years
- Distribution Channel
- Online
- Offline
- Category
- Indoor
- Outdoor
- Geography
- North America
- US
- Canada
- APAC
- China
- India
- Australia
- Japan
- South Korea
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
- North America
SNAPSHOT
The educational toys market by revenue is expected to grow at a CAGR of 8.11% during the period 2020–2026.
The following factors are likely to contribute to the growth of the educational toy market during the forecast period:
- Rise in the Usage of Sustainable and Green Toys
- Increasing Growth of STEM Toys
- Development of Smart Toys
- Growing Demand for Inspirational and Aspirational Toys
Base Year: 2020
Forecast Year: 2021–2026
The study considers the educational toy market’s present scenario and its market dynamics for the period 2020−2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Major Vendors
- Bandai Namco
- Business Overview
- Product Offerings
- Key Strategies
- Key Strengths
- Key Opportunites
- Hasbro
- LEGO
- Mattel
- Melissa & Doug
- Spin Master
Other Prominent Vendors
- Basic Fun
- Business Overview
- Product Offerings
- C’Mon
- Digital Dream Labs
- Disney
- Engino.Net
- Fremont Die
- Funskool
- Goliath
- INI
- International Playthings
- Johnco
- K’Nex
- Leapfrog Enterprises
- Learning Resources
- Looney Labs
- Ludo Fact
- Mindware
- Orchard Toys
- OWI
- Paul Lamond Games
- Pegasus & Spiele
- Piatnik
- Playmobil
- Pressman Toys
- Ravensburger
- RoosterFin
- Schmidt Spiele
- Simbatoys
- Smartivity
- SmartLab
- Sphero
- Talicor
- Thames & Kosmos
- The Haywire
- The OP
- Thinkfun
- Tomy Company
- Top-Toy
- University Games
- Vtech Electronics
- Winning Moves Games
- WowWee Group Limited
- WizKids
Segmentation by Educational Toy Type
- Academic
- Cognitive Thinking
- Motor Skills
- Others
Segmentation by Educator Type
- Stem Activities
- Classroom Games
- After School
- Brain Breaks
- Gifted & Talented
- Lesson Plans
Segmentation by Age Group
- 3-8 Years
- 8-12 Years
- 12+ Years
- 0-3 Years
Segmentation by Distribution Channel
- Online
- Offline
Segmentation by Category
- Indoor
- Outdoor
Segmentation by Geography
- North America
- US
- Canada
- APAC
- China
- India
- Australia
- Japan
- South Korea
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
Frequently Asked Questions
What is the educational toys market size?
What are the key factors driving the educational toys market?
Which segment has the largest share in the educational toys market?
What are the key trends shaping the learning toys market?
Who are the key players in the educational toys market?
Exhibit 1 Segmentation of Global Educational Toys Market
Exhibit 2 Market Size Calculation Approach 2020
Exhibit 3 CAGR of Major Countries Worldwide 2020 (%)
Exhibit 4 Reasons for High Use of Plastic in Manufacturing Educational Toys
Exhibit 5 Global Educational Toys Value Chain
Exhibit 6 Detailed Value Chain of Global Educational Toys Market
Exhibit 7 Impact of COVID-19 on Various Factors Related to Educational Toys
Exhibit 8 Impact of Rise in Demand for Sustainable Toys
Exhibit 9 Market Drivers for Eco-Friendly Educational Toys
Exhibit 10 Impact of Growing Demand for STEM Toys
Exhibit 11 Impact of Development of Smart or AI-based Toys
Exhibit 12 Impact of Growing Demand for Inspirational and Aspirational Toys
Exhibit 13 Impact of Tapping Omnichannel Opportunities
Exhibit 14 Major Educational Toy Subscription Packages
Exhibit 15 Impact of Need for Motor Skill and Cognitive Development
Exhibit 16 Impact of Stringent Safety Regulations and Guidelines
Exhibit 17 Impact of Licensing and Counterfeit Products
Exhibit 18 Impact of Proliferation of Online and Mobile Gaming Platforms
Exhibit 19 Market Share of Digital Gaming Platform by Devices 2020 (%)
Exhibit 20 Revenue from Educational Toys by Region 2020 ($ billion)
Exhibit 21 Positive and Negative Trends in Global Educational Toys Market
Exhibit 22 Global Educational Toys Market 2020–2026 ($ billion)
Exhibit 23 Five Forces Analysis 2020
Exhibit 24 Incremental Growth by Educational Toy Type 2020 & 2026
Exhibit 25 Classification of Educational Toys Based on Toy Type
Exhibit 26 Key Trends, Drivers and Market Share of Various Educational Toy Type
Exhibit 27 Global Academic Educational Toys Market 2020–2026 ($ billion)
Exhibit 28 Area of Focus of Cognitive Educational Toys
Exhibit 29 Global Cognitive Thinking Educational Toys Market 2020–2026 ($ billion)
Exhibit 30 Classification of Motor Skills
Exhibit 31 Global Motor Skills Educational Toys Market 2020–2026 ($ billion)
Exhibit 32 Global Other Educational Toys Market 2020–2026 ($ billion)
Exhibit 33 Incremental Growth by Educator Type 2020 & 2026
Exhibit 34 Classification of Educational Toys based on Educator Type
Exhibit 35 Market Share of Educational Toys by Various Educator Types
Exhibit 36 Incremental Growth Comparison of Educational Toys by Various Educator Types 2020 ($ billion)
Exhibit 37 Global STEM-based Educational Toys Market 2020–2026 ($ billion)
Exhibit 38 Key Factors Driving Demand for Classroom Games
Exhibit 39 Global Classroom Games Market 2020–2026 ($ billion)
Exhibit 40 Global After School Educational Toys Market 2020–2026 ($ billion)
Exhibit 41 Global Brain Break Games Market 2020–2026 ($ billion)
Exhibit 42 Global Toys for Gifted Children Market 2020–2026 ($ billion)
Exhibit 43 Global Lesson Plans Market 2020–2026 ($ billion)
Exhibit 44 Incremental Growth by Age Group 2020 & 2026
Exhibit 45 Classification of Educational Toy Market based on Age Group
Exhibit 46 Market Share and Growth Momentum of Educational Toys by Age Group-2020
Exhibit 47 Demand for Different Educational Toys Based on Age Group
Exhibit 48 Global 0-3 years Educational Toys Market 2020–2026 ($ billion)
Exhibit 49 Popular Toy Categories Among Age Group of 3-8 Years
Exhibit 50 Global 3-8 years Educational Toys Market 2020–2026 ($ billion)
Exhibit 51 Global 8-12 years Educational Toys Market 2020–2026 ($ billion)
Exhibit 52 Global 12+ years Educational Toys Market 2020–2026 ($ billion)
Exhibit 53 Incremental Growth by Distribution Channel 2020 & 2026
Exhibit 54 Classification of Educational Toy Market Based on Distribution Channel
Exhibit 55 Market Share and Market Size of Educational Toys by Various Distribution Channels 2020
Exhibit 56 Classification of Offline Distribution Channel
Exhibit 57 Expected Annual Growth Rate of Various Offline Retailers
Exhibit 58 Global Offline Educational Toys Market 2020–2026 ($ billion)
Exhibit 59 Classification of Online Distribution Channels
Exhibit 60 Global Online Educational Toys Market 2020–2026 ($ billion)
Exhibit 61 Incremental Growth by Category 2020 & 2026
Exhibit 62 Market Share of Educational Toys based on Toy Type
Exhibit 63 Classification of Indoor Educational Toys
Exhibit 64 Different Types of Puzzles
Exhibit 65 Global Indoor Educational Toys Market 2020–2026 ($ billion)
Exhibit 66 Benefits of Outdoor Educational Toys
Exhibit 67 Global Outdoor Educational Toys Market 2020–2026 ($ billion)
Exhibit 68 Incremental Growth by Geography 2020 & 2026
Exhibit 69 Market Share and CAGR of Various Regions 2020 (%)
Exhibit 70 Market Share of Different North American Countries 2020 (%)
Exhibit 71 North America Educational Toys Market 2020–2026 ($ billion)
Exhibit 72 Incremental Growth in North America 2020 & 2026
Exhibit 73 Key Production Insights for US
Exhibit 74 US Educational Toys Market 2020–2026 ($ billion)
Exhibit 75 Quarterly Change in Labor Statistics 2020 (Canada) (%)
Exhibit 76 Educational Toys Market in Canada 2020–2026 ($ billion)
Exhibit 77 Reasons for Production Concentration in APAC
Exhibit 78 Market Share and Growth Momentum of Major APAC Countries 2020
Exhibit 79 APAC Educational Toys Market 2020–2026 ($ billion)
Exhibit 80 Incremental Growth in APAC 2020 & 2026
Exhibit 81 Educational Toys Market in China 2020–2026 ($ billion)
Exhibit 82 Key Insights of Toy Industry in Australia 2020
Exhibit 83 Educational Toys Market in Australia 2020–2026 ($ billion)
Exhibit 84 Population Aged 0-14 years in Japan 2010-2019 (%)
Exhibit 85 Educational Toys Market in Japan 2020–2026 ($ billion)
Exhibit 86 Educational Toys Market in South Korea 2020–2026 ($ billion)
Exhibit 87 Government initiative to Boost Educational Toys Industry in India
Exhibit 88 Import Duty on Toys in India 2020
Exhibit 89 Educational Toys Market in India 2020–2026 ($ billion)
Exhibit 90 Market Size and Incremental Growth of Major European Countries 2020 ($ billion)
Exhibit 91 Quarterly Changes in Hourly Labor Cost across Europe 2020 (%)
Exhibit 92 Educational Toys Market in Europe 2020–2026 ($ billion)
Exhibit 93 Incremental Growth in Europe 2020 & 2026
Exhibit 94 Percentage Change in Child Population in UK 2019 (billion)
Exhibit 95 Key Demand Insights for UK
Exhibit 96 UK Educational Toys Market 2020–2026 ($ billion)
Exhibit 97 Change in Sales of Educational Toys by Category in Germany (%)
Exhibit 98 Educational Toys Market in Germany 2020–2026 ($ billion)
Exhibit 99 Share of Online Sales in Total Toy Sales (France)
Exhibit 100 Educational Toys Market in France 2020–2026 ($ billion)
Exhibit 101 Percentage Increase in Sales of Various Educational Toys in Spain 2020
Exhibit 102 Educational Toys Market in Spain 2020–2026 ($ billion)
Exhibit 103 Enrolment Rate in Early Childhood Education and Care (ECEC) 2018
Exhibit 104 Total Fertility Rate in Italy 2000-2020 (Births Per Women)
Exhibit 105 Educational Toys Market in Italy 2020–2026 ($ billion)
Exhibit 106 Market Size and Incremental Growth of Key Countries in Latin America 2020
Exhibit 107 Online Statistics in Latin America 2014-2019
Exhibit 108 Latin America Educational Toys Market 2020–2026 ($ billion)
Exhibit 109 Incremental Growth in Latin America 2020 & 2026
Exhibit 110 Comparison of Average Labor Cost in US and Mexico ($/Hour)
Exhibit 111 Educational Toys Market in Mexico 2020–2026 ($ billion)
Exhibit 112 Educational Toys Market in Brazil 2020–2026 ($ billion)
Exhibit 113 Population Below 14 Years in Colombia 2015–2019 (%)
Exhibit 114 Educational Toys Market in Rest of Latin America 2020–2026 ($ billion)
Exhibit 115 Population using Internet in MEA 2019 (%)
Exhibit 116 Market Size and Incremental Growth of Key Countries in MEA 2020 ($ billion)
Exhibit 117 Educational Toys Market in Middle East & Africa 2020–2026 ($ billion)
Exhibit 118 Incremental Growth in MEA 2020 & 2026
Exhibit 119 Under 14 population in Saudi Arabia 2015–2019 (%)
Exhibit 120 Educational Toys Market in Saudi Arabia 2020–2026 ($ billion)
Exhibit 121 Educational Toys Market in UAE 2020–2026 ($ billion)
Exhibit 122 Educational Toys Market in South Africa 2020–2026 ($ billion)
Exhibit 123 Educational Toys Market in Turkey 2020–2026 ($ billion)
List Of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2020
Table 3 Global Academic Educational Toys Market 2020−2026 ($ billion) (Geography)
Table 4 Global Cognitive Thinking Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 5 Global Motor Skills Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 6 Global Other Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 7 Global STEM-based Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 8 Global Classroom Games Market by 2020–2026 ($ billion) (Geography)
Table 9 Global After School Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 10 Average Attention Span for Different Age Groups (minutes)
Table 11 Global Brain Break Games Market 2020–2026 ($ billion) (Geography)
Table 12 Global Toys for Gifted Children Market 2020–2026 ($ billion) (Geography)
Table 13 Global Lesson Plans Market by 2020–2026 ($ billion) (Geography)
Table 14 Global 0-3 years Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 15 Global 3-8 years Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 16 Global 8-12 years Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 17 Global 12+ years Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 18 Global Offline Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 19 Global Online Educational Toys Market 2020–2026 ($ billion) (Geography)
Table 20 Global Indoor Educational Toys Market 2020−2026 ($ billion) (Geography)
Table 21 Global Outdoor Educational Toys Market 2020−2026 ($ billion) (Geography)
Table 22 North America Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 23 North America Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 24 North America Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 25 North America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 26 North America Educational Toys Market by Category 2020–2026 ($ billion)
Table 27 Younger and Older Population Statistics in Canada 2020
Table 28 APAC Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 29 APAC Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 30 APAC Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 31 APAC Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 32 APAC Educational Toys Market by Category 2020–2026 ($ billion)
Table 33 Europe Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 34 Europe Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 35 Europe Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 36 Europe Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 37 Europe Educational Toys Market by Category 2020–2026 ($ billion)
Table 38 Latin America Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 39 Latin America Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 40 Latin America Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 41 Latin America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 42 Latin America Educational Toys Market by Category 2020–2026 ($ billion)
Table 43 MEA Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 44 MEA Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 45 MEA Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 46 MEA Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 47 MEA Educational Toys Market by Category 2020–2026 ($ billion)
Table 48 Bandai Namco: Major Product Offerings
Table 49 Hasbro: Major Product Offerings
Table 50 LEGO: Major Product Offerings
Table 51 Mattel: Major Product Offerings
Table 52 Melissa & Doug: Major Product Offerings
Table 53 Spin Master: Major Product Offerings
Table 54 Basic Fun: Major Product Offerings
Table 55 C’Mon: Major Product Offerings
Table 56 Digital Dream Labs: Major Product Offerings
Table 57 Disney: Major Product Offerings
Table 58 Engino.Net: Major Product Offerings
Table 59 Fremont Die: Major Product Offerings
Table 60 Funskool: Major Product Offerings
Table 61 Goliath: Major Product Offerings
Table 62 INI: Major Product Offerings
Table 63 International Playthings: Major Product Offerings
Table 64 Johnco: Major Product Offerings
Table 65 K’Nex: Major Product Offerings
Table 66 Leapfrog Enterprises: Major Product Offerings
Table 67 Learning Resources: Major Product Offerings
Table 68 Looney Labs: Major Product Offerings
Table 69 Ludo Fact: Major Product Offerings
Table 70 Mindware: Major Product Offerings
Table 71 Orchard Toys: Major Product Offerings
Table 72 OWI: Major Product Offerings
Table 73 Paul Lamond Games: Major Product Offerings
Table 74 Pegasus & Spiele: Major Product Offerings
Table 75 Piatnik: Major Product Offerings
Table 76 Playmobil: Major Product Offerings
Table 77 Pressman Toys: Major Product Offerings
Table 78 Ravensburger: Major Product Offerings
Table 79 RoosterFin: Major Product Offerings
Table 80 Schmidt Spiele: Major Product Offerings
Table 81 Simbatoys: Major Product Offerings
Table 82 Smartivity: Major Product Offerings
Table 83 SmartLab: Major Product Offerings
Table 84 Sphero: Major Product Offerings
Table 85 Talicor: Major Product Offerings
Table 86 Thames & Kosmos: Major Product Offerings
Table 87 The Haywire: Major Product Offerings
Table 88 The OP: Major Product Offerings
Table 89 Thinkfun: Major Product Offerings
Table 90 Tomy Company: Major Product Offerings
Table 91 Top-Toy: Major Product Offerings
Table 92 University Games: Major Product Offerings
Table 93 Vtech Electronics: Major Product Offerings
Table 94 Winning Moves Games: Major Product Offerings
Table 95 WowWee Group Limited: Major Product Offerings
Table 96 WizKids: Major Product Offerings
Table 97 Global Educational Toys Market by Geography 2020–2026 ($ billion)
Table 98 Global Educational Toys Market by Geography 2020–2026 (Revenue %)
Table 99 North America Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 100 North America Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 101 North America Educational Toy Market by Age Group 2020–2026 ($ billion)
Table 102 North America Educational Toy Market by Distribution Channel 2020–2026 ($ billion)
Table 103 North America Educational Toy Market by Category in North America 2020–2026 ($ billion)
Table 104 APAC Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 105 APAC Educational Toys Market by Educator Type 2020−2026 ($ billion)
Table 106 APAC Educational Toys Market by Age Group 2020−2026 ($ billion)
Table 107 APAC Educational Toys Market by Distribution Channel 2020−2026 ($ billion)
Table 108 APAC Educational Toys Market by Category 2020−2026 ($ billion)
Table 109 Europe Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 110 Europe Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 111 Europe Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 112 Europe Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 113 Europe Educational Toys Market by Category 2020–2026 ($ billion)
Table 114 Latin America Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 115 Latin America Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 116 Latin America Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 117 Latin America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 118 Latin America Educational Toys Market by Category 2020–2026 ($ billion)
Table 119 MEA Educational Toys Market by Toy Type 2020–2026 ($ billion)
Table 120 MEA Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 121 MEA Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 122 MEA Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 123 MEA Educational Toys Market by Category 2020–2026 ($ billion)
Table 124 Global Educational Toys Market by Educational Toy Type 2020–2026 ($ billion)
Table 125 Global Educational Toys Market by Educational Toy Type 2020–2026 (Revenue %)
Table 126 Global Educational Toys Market by Educator Type 2020–2026 ($ billion)
Table 127 Global Educational Toys Market by Educator Type 2020–2026 (Revenue %)
Table 128 Global Educational Toys Market by Age Group 2020–2026 ($ billion)
Table 129 Global Educational Toys Market by Age Group 2020–2026 (Revenue %)
Table 130 Global Educational Toys Market by Distribution Channel 2020–2026 ($ billion)
Table 131 Global Educational Toys Market by Distribution Channel 2020–2026 (Revenue %)
Table 132 Global Educational Toys Market by Category 2020–2026 ($ billion)
Table 133 Global Educational Toys Market by Category 2020–2026 (Revenue %)
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segments
4.4.1 Market Segmentation by Toy Type
4.4.2 Market Segmentation by Educator Type
4.4.3 Market Segmentation by Age Group
4.4.4 Market Segmentation by Distribution Channel
4.4.5 Market Segmentation by Toy Type
4.4.6 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 Raw Material Insights
7.3 Manufacturing Insights
7.4 Value Chain Analysis
7.4.1 Overview
7.4.2 Raw Material Suppliers
7.4.3 Manufacturers
7.4.4 Dealers/Distributors
7.4.5 Retailers
7.4.6 End Users
7.5 Impact Of COVID-19
7.5.1 Supply Side
7.5.2 Demand Side
8 Market Opportunities & Trends
8.1 Rise in Demand for Sustainable Toys
8.2 Growing Demand for Stem Toys
8.3 Development of Smart or AI-Based Toys
9 Market Growth Enablers
9.1 Growing Demand for Inspirational and Aspirational Toys
9.2 Tapping Omnichannel Opportunities
9.3 Need for Motor Skill and Cognitive Development
10 Market Restraints
10.1 Stringent Safety Regulations and Guidelines
10.2 Licensing and Counterfeit Products
10.3 Proliferation of Online and Mobile Gaming Platforms
11 Market Landscape
11.1 Market Overview
11.2 Sustainability Insights
11.3 Safety Standards
11.4 Market Size & Forecast
11.5 Five Forces Analysis
11.5.1 Threat of New Entrants
11.5.2 Bargaining Power of Suppliers
11.5.3 Bargaining Power of Buyers
11.5.4 Threat of Substitutes
11.5.5 Competitive Rivalry
12 Educational Toy Type
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Academic
12.3.1 Market Overview
12.3.2 Market Size & Forecast
12.3.3 Market by Geography
12.4 Cognitive Thinking
12.4.1 Market Overview
12.4.2 Market Size & Forecast
12.4.3 Market by Geography
12.5 Motor Skills
12.5.1 Market Overview
12.5.2 Fine Motor Skills
12.5.3 Gross Motor Skills
12.5.4 Market Size & Forecast
12.5.5 Market by Geography
12.6 Other Education Toys
12.6.1 Market Overview
12.6.2 Musical Toys
12.6.3 Mixed Reality Toys
12.6.4 Market Size & Forecast
12.6.5 Market by Geography
13 Educator Type
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 STEM Activities
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Classroom Games
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 After School
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Brain Breaks
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography
13.7 Gifted & Talented
13.7.1 Market Overview
13.7.2 Market Size & Forecast
13.7.3 Market by Geography
13.8 Lesson Plans
13.8.1 Market Overview
13.8.2 Market Size & Forecast
13.8.3 Market by Geography
14 Age Group
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 0-3 Years
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 3-8 Years
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
14.5 8-12 Years
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Geography
14.6 12+ Years
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Market by Geography
15 Distribution Channel
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Offline
15.3.1 Market Overview
15.3.2 Discount Retailers
15.3.3 Departmental stores
15.3.4 Specialty stores
15.3.5 Others
15.3.6 Market Size & Forecast
15.3.7 Market by Geography
15.4 Online
15.4.1 Market Overview
15.4.2 Direct Sales
15.4.3 Third-Party Sales
15.4.4 Market Size & Forecast
15.4.5 Market by Geography
16 Category
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Indoor
16.3.1 Market Overview
16.3.2 Games and Puzzle
16.3.3 Building and Construction
16.3.4 Dolls and Accessories
16.3.5 Others
16.3.6 Market Size & Forecast
16.3.7 Market by Geography
16.4 Outdoor
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography
17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview
18 North America
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Educational Toy Type
18.3.1 Market Size & Forecast
18.4 Educator Type
18.4.1 Market Size & Forecast
18.5 Age Group
18.5.1 Market Size & Forecast
18.6 Distribution Channel
18.6.1 Market Size & Forecast
18.7 Category
18.7.1 Market Size & Forecast
18.8 Key Countries
18.8.1 US: Market Size & Forecast
18.8.2 Impact of COVID-19
18.8.3 Canada: Market Size & Forecast
19 APAC
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Educational Toy Type
19.3.1 Market Size & Forecast
19.4 Educator Type
19.4.1 Market Size & Forecast
19.5 Age Group
19.5.1 Market Size & Forecast
19.6 Distribution Channel
19.6.1 Market Size & Forecast
19.7 Category
19.7.1 Market Size & Forecast
19.8 Key Countries
19.8.1 China: Market Size & Forecast
19.8.2 Australia: Market Size & Forecast
19.8.3 Japan: Market Size & Forecast
19.8.4 South Korea: Market Size & Forecast
19.8.5 India: Market Size & Forecast
20 Europe
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Educational Toy Type
20.3.1 Market Size & Forecast
20.4 Educator Type
20.4.1 Market Size & Forecast
20.5 Age Group
20.5.1 Market Size & Forecast
20.6 Distribution Channel
20.6.1 Market Size & Forecast
20.7 Category
20.7.1 Market Size & Forecast
20.8 Key Countries
20.8.1 UK: Market Size & Forecast
20.8.2 Germany: Market Size & Forecast
20.8.3 France: Market Size & Forecast
20.8.4 Spain: Market Size & Forecast
20.8.5 Italy: Market Size & Forecast
21 Latin America
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Educational Toy Type
21.3.1 Market Size & Forecast
21.4 Educator Type
21.4.1 Market Size & Forecast
21.5 Age Group
21.5.1 Market Size & Forecast
21.6 Distribution Channel
21.6.1 Market Size & Forecast
21.7 Category
21.7.1 Market Size & Forecast
21.8 Key Countries
21.8.1 Mexico: Market Size & Forecast
21.8.2 Brazil: Market Size & Forecast
21.8.3 Rest of Latin America: Market Size & Forecast
22 Middle East and Africa
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Educational Toy Type
22.3.1 Market Size & Forecast
22.4 Educator Type
22.4.1 Market Size & Forecast
22.5 Age Group
22.5.1 Market Size & Forecast
22.6 Distribution Channel
22.6.1 Market Size & Forecast
22.7 Category
22.7.1 Market Size & Forecast
22.8 Key Countries
22.8.1 Saudi Arabia: Market Size & Forecast
22.8.2 UAE: Market Size & Forecast
22.8.3 South Africa: Market Size & Forecast
22.8.4 Turkey: Market Size & Forecast
23 Competitive Landscape
23.1 Competition Overview
24 Key Company Profiles
24.1 Bandai Namco
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Hasbro
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 LEGO
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Mattel
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
24.5 Melissa & Doug
24.5.1 Business Overview
24.5.2 Product Offerings
24.5.3 Key Strategies
24.5.4 Key Strengths
24.5.5 Key Opportunities
24.6 Spin Master
24.6.1 Business Overview
24.6.2 Product Offerings
24.6.3 Key Strategies
24.6.4 Key Strengths
24.6.5 Key Opportunities
25 Other Prominent Vendors
25.1 Basic Fun
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 C’Mon
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Digital Dream Labs
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Disney
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Engino.Net
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 Fremont Die
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Funskool
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Goliath
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 INI
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 International Playthings
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Johnco
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 K’Nex
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Leapfrog Enterprises
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Learning Resources
25.14.1 Business Overview
25.14.2 Product Offerings
25.15 Looneey Labs
25.15.1 Business Overview
25.15.2 Product Offerings
25.16 Ludo Fact
25.16.1 Business Overview
25.16.2 Product Offerings
25.17 Mindware
25.17.1 Business Overview
25.17.2 Product Offerings
25.18 Orchard Toys
25.18.1 Business Overview
25.18.2 Product Offerings
25.19 OWI
25.19.1 Business Overview
25.19.2 Product Offerings
25.20 Paul Lamond Games
25.20.1 Business Overview
25.20.2 Product Offerings
25.21 Pegasus & Spiele
25.21.1 Business Overview
25.21.2 Product Offerings
25.22 Piatnik
25.22.1 Business Overview
25.22.2 Product Offerings
25.23 Playmobil
25.23.1 Business Overview
25.23.2 Product Offerings
25.24 Pressman Toys
25.24.1 Business Overview
25.24.2 Product Offerings
25.25 Ravensburger
25.25.1 Business Overview
25.25.2 Product Offerings
25.26 RoosterFin
25.26.1 Business Overview
25.26.2 Product Offerings
25.27 Schmidt Spiele
25.27.1 Business Overview
25.27.2 Product Offerings
25.28 Simbatoys
25.28.1 Business Overview
25.28.2 Product Offerings
25.29 Smartivity
25.29.1 Business Overview
25.29.2 Product Offerings
25.30 SmartLab
25.30.1 Business Overview
25.30.2 Product Offerings
25.31 Sphero
25.31.1 Business Overview
25.31.2 Product Offerings
25.32 Talicor
25.32.1 Business Overview
25.32.2 Product Offerings
25.33 Thames & Kosmos
25.33.1 Business Overview
25.33.2 Product Offerings
25.34 The Haywire
25.34.1 Business Overview
25.34.2 Product Offerings
25.35 The OP
25.35.1 Business Overview
25.35.2 Product Offerings
25.36 Thinkfun
25.36.1 Business Overview
25.36.2 Product Offerings
25.37 Tomy Company
25.37.1 Business Overview
25.37.2 Product Offerings
25.38 Top-Toy
25.38.1 Business Overview
25.38.2 Product Offerings
25.39 University Games
25.39.1 Business Overview
25.39.2 Product Offerings
25.40 Vtech Electronics
25.40.1 Business Overview
25.40.2 Product Offerings
25.41 Winning Moves Games
25.41.1 Business Overview
25.41.2 Product Offerings
25.42 WowWee Group Limited
25.42.1 Business Overview
25.42.2 Product Offerings
25.43 WizKids
25.43.1 Business Overview
25.43.2 Product Offerings
26 New Developments
26.1 Mergers and Acquisitions
26.2 New Product Launches
27 Report Summary
27.1 Key Takeaways
27.2 Strategic Recommendations
28 Quantitative Summary
28.1 Market by Geography
28.1.1 Market Size & Forecast (Value)
28.1.2 Market Size & Forecast (% Revenue)
28.2 North America
28.2.1 Educational Toy Type: Market Size and Forecast
28.2.2 Educator Type: Market Size & Forecast
28.2.3 Age Group: Market Size and Forecast
28.2.4 Distribution Channel: Market Size & Forecast
28.2.5 Category: Market Size & Forecast
28.3 APAC
28.3.1 Educational Toy Type: Market Size and Forecast
28.3.2 Educator Type: Market Size & Forecast
28.3.3 Age Group: Market Size and Forecast
28.3.4 Distribution Channel: Market Size & Forecast
28.3.5 Category: Market Size & Forecast
28.4 Europe
28.4.1 Educational Toy Type: Market Size and Forecast
28.4.2 Educator Type: Market Size & Forecast
28.4.3 Age Group: Market Size and Forecast
28.4.4 Distribution Channel: Market Size & Forecast
28.4.5 Category: Market Size & Forecast
28.5 Latin America
28.5.1 Educational Toy Type: Market Size and Forecast
28.5.2 Educator Type: Market Size & Forecast
28.5.3 Age Group: Market Size and Forecast
28.5.4 Distribution Channel: Market Size & Forecast
28.5.5 Category: Market Size & Forecast
28.6 Middle East & Africa
28.6.1 Educational Toy Type: Market Size and Forecast
28.6.2 Educator Type: Market Size & Forecast
28.6.3 Age Group: Market Size and Forecast
28.6.4 Distribution Channel: Market Size & Forecast
28.6.5 Category: Market Size & Forecast
28.7 Educational Toy Type
28.7.1 Market Size and Forecast
28.8 Educator Type
28.8.1 Market Size & Forecast
28.9 Age Group
28.9.1 Market Size and Forecast
28.10 Distribution Channel
28.10.1 Market Size & Forecast
28.11 Category
28.11.1 Market Size & Forecast
29 Appendix
29.1 Abbreviations
Select a license type that suits your business needs
Single User Licence
- Report accessible by one user only
- Free 10% or 3 days of customization
- Free post-sale service assistance
- Continuous support through email
5 User Licence
- Report accessible by 5 users within the organization
- Free 15% or 4.5 days of customization
- Continuous support through email and telephone
- Free analyst hour
- Free Upgrade: If an updated report published within 180 days of purchase, you will get the revised report free of charge
Corporate Licence
- Free Datasheet worth $1500
- Report accessible by the entire organization
- Free 20% or 6 days of customization
- Free post-sale service assistance
- Continuous support through email and telephone
- Direct access to lead analysts
- Free analyst hour
- Free Upgrade: If an updated report published within 180 days of purchase, you will get the revised report free of charge
Datasheet Licence
- Report accessible by 1 user only
- Free 15% or 32 hours of customization
- Free post-sale service assistance
- Direct access to lead analysts
Frequently Asked Questions
What is the educational toys market size?
What are the key factors driving the educational toys market?
Which segment has the largest share in the educational toys market?
What are the key trends shaping the learning toys market?
Who are the key players in the educational toys market?
