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GLOBAL TOYS MARKET SIZE TO REACH USD 131 BILLION BY 2025, GROWING AT A CAGR OF 4% DURING THE FORECAST PERIOD
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TOYS MARKET REPORT SCOPE
REPORT ATTRIBUTE | DETAILS |
---|---|
Market Size (REVENUE) | USD 131 BILLION (2025) |
CAGR | 4% (2020-2025) |
Base Year | 2019 |
Forecast Year | 2020-2025 |
Market Segments | Age Group (0–3 years, 3–5 years, 5–12 years, 12–18 years, and 18+ years), Category (Infant and Preschool, Dolls, Games and Puzzles, Construction, Outdoor and Sports, and Others), Distribution (Online and Retail (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Others) |
Geographic Analysis | North America, Europe, APAC, Latin America, and Middle East & Africa |
Countries Covered | US, Canada, UK, Germany, France, Spain, Italy, Russia, Netherlands, China, Japan, South Korea, Australia, India, Thailand, Brazil, Mexico, Saudi Arabia, South Africa, and UAE |
INDUSTRY INSIGHTS
The global toys market size will be valued at USD 131 billion by 2025, growing at a CAGR of 4% during 2020-2025 Like the board games market, the global toys market has witnessed a significant growth in the last decade, which is highly driven by the increasing adoption in education, entertainment, interactivity, development, and engagement sectors. Sustainability is an upcoming potential trendsetter in the toys industry. A range of environment-friendly products, including wooden baby toys, plastic-free games for kids, recycled plastic bath games, and organic cotton stuffed animals, is increasingly becoming popularly, thereby promoting sustainability.
The outbreak of COVID-19 in early 2020 has dramatically affected the global toys market. Despite the disruption of the supply chain in most economies, lockdown and curfews have made families spend more time than ever before. Q1 2020 witnessed unexpected growth in certain categories such as games and puzzles, board games, outdoor games, especially in matured markets of the US, Canada, Australia, the UK, and European countries. A majority of sales took place through an online medium with considerable sales in restricted mass retailers and specialty stores with a high degree of regulations and a limited workforce. The closure of major entertainment avenues and theme parks such as Walt Disney has forced parents to shift from pricey entertainment facilities to affordable toys.
SNIPPETS
- The outdoor and sports segment is likely to observe an incremental growth of over $8.5 billion by 2025 on account of the advent and dominance of online and digital gaming platforms.
- The 5–12 years segment is projected to grow at the highest CAGR during the forecast period as it is a major end-user of games and puzzles, building blocks, construction, outdoor and sports toys.
- The online segment is expected to reach over close to $40 billion by 2025 due to the evolving retail environment.
- The global toys market share in North America is expected to witness traction and greater demand owing to the impact of COVID-19. The lockdown has enforced the sales to surge in categories like games and puzzles, which showed over 225% higher sales in March and arts & crafts supplies, resulting in 70% growth in the U.S. toy market.
- Latin America is expected to be one of the fastest-growing regions generating over $11 billion by 2025.
- The toys market in India is expected to grow at a CAGR of over 7% during the period 2019–2025.
GLOBAL TOYS MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Age Group
- Category
- Distribution
- Geography
INSIGHTS BY AGE GROUP
The 0-3 years segment is estimated to generate over $39 billion by 2025. The APAC region is expected to be the fastest-growing region. China, along with Malaysia, Thailand, and Singapore, is likely to lead the growth of the segment. The Middle East and Africa are expected to generate $1.15 billion by the end of 2025.
The 3–5 age segment caters to preschoolers and kindergartners owing to the diversity of games and toys available in the market. Being the early stage of education and mental health development, educational and numerical toys are major influencers in the age group. End-users in the segment have a longer attention span than toddlers and are more experimental. While teamwork is a major attribute taught in their preschools, social gaming and coordination skills can be more prioritized by vendors to capitalize on opportunities. Transportation, construction sets, sand toys, climbers, wagons, hide and seek puzzles, and wheelbarrows are the most preferred games in the segment.
The 5–12 segment is considered a major end-user of games and puzzles, building blocks, construction, and outdoor & sports toys. STEM toys generate more than 60% of the revenue in the segment YOY. Educational games based on several disciplines are preferred to clarify and elaborate complex concepts from concrete to abstract that positively supports the education level among school children and teens.
INSIGHTS BY CATEGORY
The outdoor and sports segment accounted for the largest revenue in 2019. The growth in RC controlled drones, vehicles, and toys is expected to drive the segment, especially among boys. Sand and water toys, bat, and ball kits are some of the other preferred games in the outdoor segment. APAC is the fastest-growing region for the segment and is expected to grow at a CAGR of over 5%.
The infant and preschool segment continues to be a major revenue contributor to the global toys industry. The segment focusses on newborn babies, infants, toddlers, and preschoolers. There is an increasing preference for squeeze toys, large rings, teething toys, textured balls, and musical toys among parents as these devices can enhance sensory skills.
Dolls, which are primarily targeted toward girl children, are one of the successful toy categories. The APAC region and Latin America are potentially strong markets for dolls, and their accessories, as these regions have been relatively untapped by high-value doll brands. With the rising household income and favorable demographics, emerging economies of the APAC region and Latin America are attractive markets to launch high-value dolls and accessories made of top-quality raw materials by leading brands. China is one of the largest manufacturers of dolls in the APAC region, with enormous facilities for exporting to other major regions in Asian and European countries.
INSIGHTS BY DISTRIBUTION
The advent of the online sales channel has made the toys market online far more readily available than in the past. Easy access to online platforms has resulted in the decline of store-based retailing. With the help of internet retailing, the popularity of store-based retailing in the gaming industry has increased. Thus, to facilitate online sales, large retailers are investing in developing their websites. Large retailers with a wide presence can build mobile applications, which will cater to the pool of consumers with an active presence on mobile platforms, thereby increasing sales. Game publishers are supporting retailers by giving them the right to sell online.
With increasing internet penetration, several online websites serve end-users that seek convenience and easy accessibility to buy these products. E-retailing of various child products, including toys, is gaining popularity because it is a time-saving and cost-effective process of purchasing products.
INSIGHTS BY GEOGRAPHY
The APAC toys market is expected to reach over $43 billion by 2025. China is responsible for 90% of imported dolls in India; the toy market in China was profoundly affected during the pandemic. Despite facing high demand during the Q1 of 2020 for board games, puzzles, and outdoor toys, the later phase of Q3 in India is expected to decline owing to the supply chain disruption in the country with strict curfew guidelines. However, the market conditions are expected to revive during the latter half of 2020, with the demand higher than normal estimation. In Japan, it is estimated that the programing education market for children is expected to reach over $235 million by 2024. The scope of educational and scientific games is expected to surge, where computer-based subjects have become more significant for all classes. Similarly, TV animation is driving the market for licensed toys in South Korea. However, the fertility rate dropped to a record low of 0.97 in 2019, which is lower than the OCED average can be a significant challenge for the market.
INSIGHTS BY VENDORS
The toys market trends are slowly shifting from being concentrated with LEGO, Hasbro, and Mattel enjoying a larger chunk of the overall share to becoming a fragmented one with several independent vendors barging in. However, the market comprises key vendors such as Ravensburger, Spin Master, MGA Entertainment, and Asmodee Group. Tapping on the high opportunity lying in the sustainability factor can be a gamechanger in the toy industry trends in the coming years. It can act as a major source of differentiation in Europe, North America, and developed economies in APAC regions. Millennial parents are the key target group for the segment, where they are willing to pay higher prices for environment-friendly dolls. Players such as LEGO, Hasbro, and Mattel are making vigorous efforts to achieve 100% sustainability by the end of the decade, reflecting the level of commitment and responsibility towards society.
The global toys market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by Age Group
- 0–3 years
- 3–5 years
- 5–12 years
- 12–18 years
- 18+ years
By Category
- Infant and Preschool s
- Dolls
- Games and Puzzles
- Construction
- Outdoor and Sports
- Others
By Distribution
- Online
- Retail
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Others
By Geography
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Russia
- Netherlands
- APAC
- China
- Japan
- South Korea
- Australia
- India
- Thailand
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
SNAPSHOT
The global toys market by revenue is expected to grow at a CAGR of over 4% during the period 2019–2025.
The following factors are likely to contribute to the growth of the toys market during the forecast period:
- Tapping Omnichannel Opportunities
- Growth in the STEM Toys Segment
- Sustainable & Eco-Friendly Toys
- Growth in Board Game Cafes
Base Year: 2019
Forecast Year: 2020–2025
The study considers the present scenario of the toys market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Prominent Vendors
- LEGO
- Business Overview
- Major Product Offerings
- Key Strengths
- Key Strategies
- Key Opportunities
- Mattel
- Hasbro
- BANDAI NAMCO
- Spin Master
Other Prominent Vendors
- PLAYMOBIL
- Business Overview
- Product Offerings
- Asmodee
- Ravensburger
- Funskool
- Top-Toy
- K’NEX
- Playmates
- Simba Toys
- CMON
- Disney
- Fremont Die
- Games Workshop
- Goliath
- Grey Fox Games
- IELLO
- Indie Boards and Cards
- INI
- International Playthings
- Learning Resources
- Looney Labs
- Ludo Fact
- Melissa & Doug
- Mindware
- Orchard Toys
- Panda GM Manufacturing
- Pegasus Spiele
- Piatnik
- Pressman Toys
- Roosterfin
- Reaper Miniatures
- Rio Grande Games
- Schmidt Spiele
- Surprised Stare
- SunsOut
- Talicor
- The Haywire
- The Regency Chess Company
- ThinkFun
- TREND Enterprises
- Ultra PRO International
- University Games
- The Op
- Winning Moves Games
- WizKids
- Zobmondo
- TOMY COMPANY
- Integrity Toys
- JAKKS Pacific
- Hunter Leisure
- Jazwares
- Vtech
- Funko
- NECA
- WowWee
- LeapFrog
- Konami
- MGA Entertainment
- Basic Fun
- Kenner Products
Segmentation by Age Group
- 0–3 years
- 3–5 years
- 5–12 years
- 12–18 years
- 18+ years
Segmentation by Category
- Infant and Preschool Toys
- Dolls
- Games and Puzzles
- Construction Toys
- Outdoor and Sports Toys
- Other Toys
Segmentation by Distribution
- Online
- Retail
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Others
Segmentation by Geography
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Russia
- Netherlands
- APAC
- China
- Japan
- South Korea
- Australia
- India
- Thailand
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
Frequently Asked Questions
What is the toys market size and growth rate during the forecast period?
What are the latest toy trends? Which segment is leading the US toys market?
Who are the leading vendors in the toys market, and what are their market shares?
What is the impact of the COVID-19 pandemic on the toys market share?
List of Exhibits
Exhibit 1 Segmentation of Global Toys Market
Exhibit 2 Market Size Calculation Approach 2019
Exhibit 3 Lifecycle Placement of Global Toys Market 2019
Exhibit 4 Preference of Parents worldwide Facilitating Growth of Toys Market 2019 (%)
Exhibit 5 Recommended Retail Strategies for Toys Market
Exhibit 6 Consumers Perception on Counterfeit Toy Products 2019 (%)
Exhibit 7 Influence of Eco-friendly and Sustainable Factor on Parents for Children Essentials 2019
Exhibit 8 Spending on Advertising for Toys and Games by Vendors during Q1 2020 ($ million)
Exhibit 9 Impact of Tapping Omnichannel Opportunity
Exhibit 10 Impact of Growth in STEM Toys Segment
Exhibit 11 Impact of Sustainable & Eco-Friendly Toys
Exhibit 12 Impact of Growth in Board Game Cafes
Exhibit 13 Impact of Need for Motor Skills and Brain Development
Exhibit 14 Impact of Boom in Crowdfunding Platforms
Exhibit 15 Impact of Availability Online and Mobile Gaming Platforms
Exhibit 16 Digital Gaming Platform Market Share by Devices 2020(%)
Exhibit 17 Impact of Stringent Safety Regulations and Guidelines
Exhibit 18 Mandatory Label requirement in the European Union Toys Market
Exhibit 19 Impact of Licensing and Counterfeit Products
Exhibit 20 Percentage of Parents purchasing Fake Online Toys in 2019 (%)
Exhibit 21 Global Toys Market Value Chain Analysis
Exhibit 22 Recommended Strategies for Vendors in Global Toys Market
Exhibit 23 Global Toys Market Overview 2020-2025
Exhibit 24 Factors influencing the Global Toys Market Landscape
Exhibit 25 Global Toys Market 2019–2025 ($ billion)
Exhibit 26 Analysis of Per Child Spending on Toys in Key Regions 2019
Exhibit 27 Five Forces Analysis 2019
Exhibit 28 Incremental Growth by Category 2019 & 2025
Exhibit 29 Global Toys Market by Category 2019 & 2025 (%)
Exhibit 30 Incremental Growth of Toys Market by Category 2019–2025 ($ billion)
Exhibit 31 Global Infant and Preschool Market 2019–2025 ($ billion)
Exhibit 32 Global Dolls Market 2019–2025 ($ billion)
Exhibit 33 Global Games and Puzzles Market 2019–2025 ($ billion)
Exhibit 34 Global Construction Market 2019–2025 ($ billion)
Exhibit 35 Global Outdoor and Sports Market 2019–2025 ($ billion)
Exhibit 36 Global Other Market 2019–2025 ($ billion)
Exhibit 37 Incremental Growth by Age Group 2019 & 2025
Exhibit 38 Global Toys Market by Age Group 2019 & 2025 (%)
Exhibit 39 Incremental Growth Contribution of Market by Age Group 2019–2025 ($ billion)
Exhibit 40 Global 0–3 Years Market 2019–2025 ($ billion)
Exhibit 41 Global 3–5 Years Market 2019–2025 ($ billion)
Exhibit 42 Global 5–12 Years Market 2019–2025 ($ billion)
Exhibit 43 Global 12–18 Years Market 2019–2025 ($ billion)
Exhibit 44 Global 18+ Years Market 2019–2025 ($ billion)
Exhibit 45 Incremental Growth by Distribution 2019 & 2025
Exhibit 46 Ideal Business Models for Volatile Toy Supply Chains
Exhibit 47 Global Toys Market by Distribution 2019 (%)
Exhibit 48 Major Determining Factors Buying Toys Online US Vs UK (2019)
Exhibit 49 Global Specialty Toy Stores Market 2019–2025 ($ billion)
Exhibit 50 Global Online Market 2019–2025 ($ billion)
Exhibit 51 Global Market by Supermarkets & Hypermarkets 2019–2025 ($ billion)
Exhibit 52 Global Market by Departmental Stores 2019–2025 ($ billion)
Exhibit 53 Global Market by Other Retail Stores 2019–2025 ($ billion)
Exhibit 54 Incremental Growth by Geography 2019 & 2025
Exhibit 55 Geographical Contribution of Global Toys Market 2019 (%)
Exhibit 56 Incremental Growth Contribution in Toys Market by Geography 2019–2025 ($ billion)
Exhibit 57 Country-wise Contribution in Global Toys Market 2019 (%)
Exhibit 58 Market in APAC 2019–2025 ($ billion)
Exhibit 59 Channel Preference of Thai Consumers Based on Toy Brands 2019 (%)
Exhibit 60 Incremental Growth in APAC 2019 & 2025
Exhibit 61 Market in China 2019–2025 ($ billion)
Exhibit 62 Market in Japan 2019–2025 ($ billion)
Exhibit 63 Market in Australia 2019–2025 ($ billion)
Exhibit 64 Market in South Korea 2019–2025 ($ billion)
Exhibit 65 Market in India 2019–2025 ($ billion)
Exhibit 66 Factors hindering Online Purchase of Toys in Thailand 2019 (%)
Exhibit 67 Market in Thailand 2019–2025 ($ billion)
Exhibit 68 Population Projections of Kids Aged 0-14 years in US 2015–2040 (million)
Exhibit 69 Market in North America 2019–2025 ($ billion)
Exhibit 70 Contribution of Toys Market in Canada by Provinces 2019 (%)
Exhibit 71 Digital Engagement of Children Aged 8-12 Years affecting Toys Market in US 2019 (%)
Exhibit 72 Incremental Growth in North America 2019 & 2025
Exhibit 73 Market in US 2019–2025 ($ billion)
Exhibit 74 Market in Canada 2019–2025 ($ billion)
Exhibit 75 Change in Toys Segment in UK (Jan-May 2020) in Comparison with Jan-May 2019
Exhibit 76 Market in Europe 2019–2025 ($ billion)
Exhibit 77 Incremental Growth in Europe 2019 & 2025
Exhibit 78 Market in UK 2019–2025 ($ billion)
Exhibit 79 Market in France 2019–2025 ($ billion)
Exhibit 80 Market in Russia 2019–2025 ($ billion)
Exhibit 81 Market in Germany 2019–2025 ($ billion)
Exhibit 82 Market in Italy 2019–2025 ($ billion)
Exhibit 83 Market in Spain 2019–2025 ($ billion)
Exhibit 84 Market in Netherlands 2019–2025 ($ billion)
Exhibit 85 Retail E-commerce Sales in Latin America ($ billion)
Exhibit 86 Market in Latin America 2019–2025 ($ billion)
Exhibit 87 Incremental Growth in Latin America 2019 & 2025
Exhibit 88 Market in Brazil 2019–2025 ($ billion)
Exhibit 89 Market in Mexico 2019–2025 ($ billion)
Exhibit 90 Market in Middle East & Africa 2019–2025 ($ billion)
Exhibit 91 Incremental Growth in Middle East & Africa 2019 & 2025
Exhibit 92 Market in UAE 2019–2025 ($ billion)
Exhibit 93 Market in Saudi Arabia 2019–2025 ($ billion)
Exhibit 94 Market in South Africa 2019–2025 ($ billion)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2019
Table 3 Average Number of Children per Household and Per Capita Spending on Toys in 2019
Table 4 Global Toys Market by Category 2019–2025 ($ billion)
Table 5 Global Infant and Preschool Market by Geography 2019–2025 ($ billion)
Table 6 Global Dolls Market by Geography 2019–2025 ($ billion)
Table 7 Global Games and Puzzles Market by Geography 2019–2025 ($ billion)
Table 8 Global Construction Market by Geography 2019–2025 ($ billion)
Table 9 Global Outdoor and Sports Market by Geography 2019–2025 ($ billion)
Table 10 Global Other Market by Geography 2019–2025 ($ billion)
Table 11 Global Toys Market by Age Group 2019–2025 ($ billion)
Table 12 Global 0–3 Years Market by Geography 2019–2025 ($ billion)
Table 13 Global 3–5 Years Market by Geography 2019–2025 ($ billion)
Table 14 Global 5–12 Years Market by Geography 2019–2025 ($ billion)
Table 15 Global 12-18 Years Market by Geography 2019–2025 ($ billion)
Table 16 Global 18+ Years Market by Geography 2019–2025 ($ million)
Table 17 Global Toys Market by Distribution 2019–2025 ($ billion)
Table 18 Global Specialty Toy Stores Market by Geography 2019–2025 ($ billion)
Table 19 Global Online Toys Market by Geography 2019–2025 ($ billion)
Table 20 Global Supermarkets & Hypermarkets Market by Geography 2019–2025 ($ billion)
Table 21 Global Departmental Stores Market by Geography 2019–2025 ($ billion)
Table 22 Global Other Retail Stores Market by Geography 2019–2025 ($ billion)
Table 23 Global Toys Market by Geography 2019–2025 ($ billion)
Table 24 APAC Market by Category 2019–2025 ($ billion)
Table 25 APAC Market by Age Group 2019–2025 ($ billion)
Table 26 APAC Market by Distribution 2019–2025 ($ billion)
Table 27 Market in China by Category 2019–2025 ($ billion)
Table 28 Market in China by Age Group 2019−2025 ($ billion)
Table 29 Market in China by Distribution 2019–2025 ($ billion)
Table 30 Market in Japan by Category 2019–2025 ($ billion)
Table 31 Market in Japan by Age Group 2019–2025 ($ billion)
Table 32 Market by Distribution in Japan 2019−2025 ($ billion)
Table 33 Market in Australia by Category 2019–2025 ($ billion)
Table 34 Toys Market in Australia by Age Group 2019–2025 ($ billion)
Table 35 Toys Market in Australia by Distribution 2019–2025 ($ billion)
Table 36 Market in South Korea by Category 2019–2025 ($ million)
Table 37 Market in South Korea by Age Group 2019–2025 ($ million)
Table 38 Market in South Korea by Distribution 2019–2025 ($ million)
Table 39 Market in India by Category 2019–2025 ($ million)
Table 40 Market in India by Age Group 2019−2025 ($ million)
Table 41 Market in India by Distribution 2019–2025 ($ million)
Table 42 Toys Market in Thailand by Category 2019–2025 ($ million)
Table 43 Toys Market in Thailand by Age Group 2019–2025 ($ million)
Table 44 Market in Thailand by Distribution 2019–2025 ($ million)
Table 45 Market in North America by Category 2019–2025 ($ billion)
Table 46 Market in North America by Age Group 2019–2025 ($ billion)
Table 47 Market in North America by Distribution 2019–2025 ($ billion)
Table 48 Toys Market in US by Category 2019–2025 ($ billion)
Table 49 Toys Market in US by Age Group 2019–2025 ($ billion)
Table 50 Toys Market in US by Distribution 2019–2025 ($ billion)
Table 51 Market in Canada by Category 2019–2025 ($ million)
Table 52 Market in Canada by Age Group 2019–2025 ($ million)
Table 53 Market in Canada by Distribution 2019–2025 ($ million)
Table 54 Market in Europe by Category 2019–2025 ($ billion)
Table 55 Toys Market in Europe by Age Group 2019–2025 ($ billion)
Table 56 Toys Market in Europe by Distribution 2019–2025 ($ billion)
Table 57 Market in UK by Category 2019–2025 ($ billion)
Table 58 Market in UK by Age Group 2019–2025 ($ billion)
Table 59 Market in UK by Distribution 2019–2025 ($ billion)
Table 60 Market in France by Category 2019–2025 ($ million)
Table 61 Market in France by Age Group 2019–2025 ($ million)
Table 62 Toys Market in France by Distribution 2019–2025 ($ million)
Table 63 Toys Market in Russia by Category 2019–2025 ($ billion)
Table 64 Market in Russia by Age Group 2019–2025 ($ billion)
Table 65 Market in Russia by Distribution 2019–2025 ($ billion)
Table 66 Market in Germany by Category 2019–2025 ($ million)
Table 67 Market in Germany by Age Group 2019–2025 ($ million)
Table 68 Market in Germany by Distribution 2019–2025 ($ million)
Table 69 Market in Italy by Category 2019–2025 ($ million)
Table 70 Toys Market in Italy by Age Group 2019–2025 ($ million)
Table 71 Toys Market in Italy by Distribution 2019–2025 ($ million)
Table 72 Toys Market in Spain by Category 2019–2025 ($ million)
Table 73 Market in Spain by Age Group 2019–2025 ($ million)
Table 74 Market in Spain by Distribution 2019–2025 ($ million)
Table 75 Market in Netherlands by Category 2019–2025 ($ million)
Table 76 Market in Netherlands by Age Group 2019–2025 ($ million)
Table 77 Market in Netherlands by Distribution 2019–2025 ($ million)
Table 78 Toys Market in Latin America by Category 2019–2025 ($ billion)
Table 79 Market in Latin America by Age Group 2019−2025 ($ billion)
Table 80 Market in Latin America by Distribution 2019–2025 ($ billion)
Table 81 Market in Brazil by Category 2019–2025 ($ million)
Table 82 Market in Brazil by Age Group 2019–2025 ($ million)
Table 83 Market in Brazil by Distribution 2019–2025 ($ million)
Table 84 Market in Mexico by Category 2019–2025 ($ million)
Table 85 Market in Mexico by Age Group 2019–2025 ($ million)
Table 86 Toys Market in Mexico by Distribution 2019–2025 ($ million)
Table 87 Market in Middle East & Africa by Category 2019–2025 ($ million)
Table 88 Market in Middle East & Africa by Age Group 2019–2025 ($ million)
Table 89 Market in Middle East & Africa by Distribution 2019–2025 ($ million)
Table 90 Market in UAE by Category 2019–2025 ($ million)
Table 91 Market in UAE by Age Group 2019–2025 ($ million)
Table 92 Market by Distribution in UAE 2019−2025 ($ million)
Table 93 Toys Market in Saudi Arabia by Category 2019–2025 ($ million)
Table 94 Toys Market in Saudi Arabia by Age Group 2019–2025 ($ million)
Table 95 Market in Saudi Arabia by Distribution 2019–2025 ($ million)
Table 96 Market in South Africa by Category 2019–2025 ($ million)
Table 97 Market in South Africa by Age Group 2019–2025 ($ million)
Table 98 Market in South Africa by Distribution 2019–2025 ($ million)
Table 99 LEGO: Major Product Offerings
Table 100 Mattel: Major Product Offerings
Table 101 Hasbro: Major Product Offerings
Table 102 BANDAI NAMCO: Major Product Offerings
Table 103 Spin Master: Major Product Offerings
Table 104 PLAYMOBIL: Major Product Offerings
Table 105 Asmodee: Major Product Offerings
Table 106 Ravensburger: Major Product Offerings
Table 107 Funskool: Major Product Offerings
Table 108 Top-Toy: Major Product Offerings
Table 109 K’NEX: Major Product Offerings
Table 110 Playmates: Major Product Offerings
Table 111 Simba Toys: Major Product Offerings
Table 112 CMON: Major Product Offerings
Table 113 Disney: Major Product Offerings
Table 114 Fremont Die: Major Product Offerings
Table 115 Games Workshop: Major Product Offerings
Table 116 Goliath: Major Product Offerings
Table 117 Grey Fox Games: Major Product Offerings
Table 118 IELLO: Major Product Offerings
Table 119 Indie Boards and Cards: Major Product Offerings
Table 120 INI: Major Product Offerings
Table 121 International Playthings: Major Product Offerings
Table 122 Learning Resources: Major Product Offerings
Table 123 Looney Labs: Major Product Offerings
Table 124 Ludo Fact: Major Product Offerings
Table 125 Melissa & Doug: Major Product Offerings
Table 126 Mindware: Major Product Offerings
Table 127 Orchard Toys: Major Product Offerings
Table 128 Panda Game Manufacturing: Major Product Offerings
Table 129 Paul Lamond Games: Major Product Offerings
Table 130 Pegasus Spiele: Major Product Offerings
Table 131 Piatnik: Major Product Offerings
Table 132 Pressman Toys: Major Product Offerings
Table 133 RoosterFin: Major Product Offerings
Table 134 Reaper Miniatures: Major Product Offerings
Table 135 Rio Grande Games: Major Product Offerings
Table 136 Schmidt Spiele: Major Product Offerings
Table 137 Surprised Stare: Major Product Offerings
Table 138 SunsOut: Major Product Offerings
Table 139 Talicor: Major Product Offerings
Table 140 The Haywire: Major Product Offerings
Table 141 The Regency Chess Company: Major Product Offerings
Table 142 ThinkFun: Major Product Offerings
Table 143 TREND Enterprises: Major Product Offerings
Table 144 Ultra PRO International: Major Product Offerings
Table 145 University Games: Major Product Offerings
Table 146 The Op: Major Product Offerings
Table 147 Winning Moves Games: Major Product Offerings
Table 148 WizKids: Major Product Offerings
Table 149 Zobmondo: Major Product Offerings
Table 150 TOMY COMPANY: Major Product Offerings
Table 151 Integrity Toys: Major Product Offerings
Table 152 Jakks Pacific: Major Product Offerings
Table 153 Hunter Leisure: Major Product Offerings
Table 154 Jazwares: Major Product Offerings
Table 155 VTech: Major Product Offerings
Table 156 Funko: Major Product Offerings
Table 157 NECA: Major Product Offerings
Table 158 WowWee: Major Product Offerings
Table 159 LeapFrog: Major Product Offerings
Table 160 Konami: Major Product Offerings
Table 161 MGA Entertainment: Major Product Offerings
Table 162 Basic Fun: Major Product Offerings
Table 163 Kenner: Major Product Offerings
Table 164 Global Market by Geography 2019–2025 ($ billion)
Table 165 Global Market by Category 2019–2025 ($ billion)
Table 166 Global Infant and Preschool Market by Geography 2019–2025 ($ billion)
Table 167 Global Dolls Market by Geography 2019–2025 ($ billion)
Table 168 Global Games and Puzzles Market by Geography 2019–2025 ($ billion)
Table 169 Global Construction Market by Geography 2019–2025 ($ billion)
Table 170 Global Outdoor and Sports Market by Geography 2019–2025 ($ billion)
Table 171 Global Other Market by Geography 2019–2025 ($ billion)
Table 172 Global Toys Market by Age Group 2019−2025 ($ billion)
Table 173 Global 0–3 Years Market by Geography 2019–2025 ($ billion)
Table 174 Global 3–5 Years Market by Geography 2019−2025 ($ billion)
Table 175 Global 5–12 Years Market by Geography 2019–2025 ($ billion)
Table 176 Global 12–18 Years Market by Geography 2019–2025 ($ billion)
Table 177 Global 18+ Years Market by Geography 2019–2025 ($ billion)
Table 178 Global Toys Market by Distribution 2019–2025 ($ billion)
Table 179 Global Specialty Stores Market by Geography 2019–2025 ($ billion)
Table 180 Global Online Market by Geography 2019−2025 ($ billion)
Table 181 Global Supermarkets & Hypermarkets Market by Geography 2019–2025 ($ billion)
Table 182 Global Departmental Stores Market by Geography 2019–2025 ($ billion)
Table 183 Global Other Retail Stores Market by Geography 2019–2025 ($ billion)
Table 184 Market in APAC by Category 2019–2025 ($ billion)
Table 185 Market in APAC by Age Group 2019–2025 ($ billion)
Table 186 Toys Market in APAC by Distribution 2019–2025 ($ billion)
Table 187 Toys Market in China by Category 2019–2025 ($ billion)
Table 188 Market in China by Age Group 2019–2025 ($ billion)
Table 189 Market in China by Distribution 2019–2025 ($ billion)
Table 190 Market in Japan by Category 2019–2025 ($ billion)
Table 191 Market in Japan by Age Group 2019–2025 ($ billion)
Table 192 Market in Japan by Distribution 2019−2025 ($ billion)
Table 193 Toys Market in Australia by Category 2019–2025 ($ billion)
Table 194 Toys Market in Australia by Age Group 2019−2025 ($ billion)
Table 195 Market in Australia by Distribution 2019−2025 ($ billion)
Table 196 Market in South Korea by Category 2019–2025 ($ million)
Table 197 Market in South Korea by Age Group 2019−2025 ($ million)
Table 198 Toys Market in South Korea by Distribution 2019–2025 ($ million)
Table 199 Toys Market in India by Category 2019–2025 ($ million)
Table 200 Toys Market in India by Age Group 2019−2025 ($ million)
Table 201 Market in India by Distribution 2019–2025 ($ million)
Table 202 Market in Thailand by Category 2019–2025 ($ million)
Table 203 Market in Thailand by Age Group 2019–2025 ($ million)
Table 204 Market in Thailand by Distribution 2019–2025 ($ million)
Table 205 Toys Market in North America by Category 2019–2025 ($ billion)
Table 206 Toys Market in North America by Age Group 2019–2025 ($ billion)
Table 207 Toys Market in North America by Distribution 2019–2025 ($ billion)
Table 208 Market in US by Category 2019–2025 ($ billion)
Table 209 Market in US by Age Group 2019−2025 ($ billion)
Table 210 Market in US by Distribution 2019−2025 ($ billion)
Table 211 Market in Canada by Category 2019–2025 ($ million)
Table 212 Market in Canada by Age Group 2019−2025 ($ million)
Table 213 Toys Market in Canada by Distribution 2019–2025 ($ million)
Table 214 Toys Market in Europe by Category 2019−2025 ($ billion)
Table 215 Toys Market in Europe by Age Group 2019−2025 ($ billion)
Table 216 Toys Market in Europe by Distribution 2019−2025 ($ billion)
Table 217 Toys Market in UK by Category 2019−2025 ($ billion)
Table 218 Market in UK by Age Group 2019–2025 ($ billion)
Table 219 Market in UK by Distribution 2019−2025 ($ billion)
Table 220 Market in France by Category 2019−2025 ($ million)
Table 221 Market in France by Age Group 2019−2025 ($ million)
Table 222 Toys Market in France by Distribution 2019−2025 ($ million)
Table 223 Toys Market in Russia by Category 2019−2025 ($ billion)
Table 224 Toys Market in Russia by Age Group 2019−2025 ($ billion)
Table 225 Market in Russia by Distribution 2019−2025 ($ billion)
Table 226 Market in Germany by Category 2019−2025 ($ million)
Table 227 Market in Germany by Age Group 2019−2025 ($ million)
Table 228 Market in Germany by Distribution 2019−2025 ($ million)
Table 229 Toys Market in Italy by Category 2019−2025 ($ million)
Table 230 Toys Market in Italy by Age Group 2019−2025 ($ million)
Table 231 Toys Market in Italy by Distribution 2019−2025 ($ million)
Table 232 Toys Market in Spain by Category 2019−2025 ($ million)
Table 233 Market in Spain by Age Group 2019−2025 ($ million)
Table 234 Market in Spain by Distribution 2019−2025 ($ million)
Table 235 Market in Netherlands by Category 2019−2025 ($ million)
Table 236 Market in Netherlands by Age Group 2019−2025 ($ million)
Table 237 Market in Netherlands by Distribution 2019−2025 ($ million)
Table 238 Market in Latin America by Category 2019−2025 ($ billion)
Table 239 Toys Market in Latin America by Age Group 2019−2025 ($ billion)
Table 240 Toys Market in Latin America by Distribution 2019−2025 ($ billion)
Table 241 Toys Market in Brazil by Category 2019−2025 ($ million)
Table 242 Toys Market in Brazil by Age Group 2019−2025 ($ million)
Table 243 Market in Brazil by Distribution 2019−2025 ($ million)
Table 244 Market in Mexico by Category 2019−2025 ($ million)
Table 245 Market in Mexico by Age Group 2019−2025 ($ million)
Table 246 Market in Mexico by Distribution 2019−2025 ($ million)
Table 247 Market in Middle East & Africa by Category 2019−2025 ($ million)
Table 248 Market in Middle East & Africa by Age Group 2019−2025 ($ million)
Table 249 Toys Market in Middle East & Africa by Distribution 2019−2025 ($ million)
Table 250 Toys Market in UAE by Category 2019−2025 ($ million)
Table 251 Market in UAE by Age Group 2019−2025 ($ million)
Table 252 Market in UAE by Distribution 2019−2025 ($ million)
Table 253 Market in Saudi Arabia by Category 2019−2025 ($ million)
Table 254 Market in Saudi Arabia by Age Group 2019−2025 ($ million)
Table 255 Market in Saudi Arabia by Distribution 2019−2025 ($ million)
Table 256 Toys Market in South Africa by Category 2019−2025 ($ million)
Table 257 Toys Market in South Africa by Age Group 2019−2025 ($ million)
Table 258 Market in South Africa by Distribution 2019−2025 ($ million)
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Category
4.3.2 Market Segmentation by Age Group
4.3.3 Market Segmentation by Distribution
4.3.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
8 Impact of Covid-19
8.1 Covid-19 Impact on The Toys Industry
9 Market Opportunities & Trends
9.1 Tapping Omnichannel Opportunities
9.2 Growth In Stem Toys Segment
9.3 Sustainable And Eco-Friendly Toys
10 Market Growth Enablers
10.1 Growth In Board Game Cafes
10.2 Need For Motor Skills And Brain Development
10.3 Boom In Crowdfunding Platforms
11 Market Restraints
11.1 Availability Of Online And Mobile Gaming Platforms
11.2 Stringent Safety Regulations And Guidelines
11.3 Licensing And Counterfeit Products
12 Value Chain
12.1 Value Chain Analysis
12.1.1 Raw Material Suppliers
12.1.2 Manufacturers
12.1.3 Distributors/Retailers
12.1.4 Retailers
12.1.5 End-Users
13 Market Landscape
13.1 Market Overview
13.2 Market Size & Forecast
13.2.1 Per Child Spending On Toys 2019
13.3 Five Forces Analysis
13.3.1 Threat Of New Entrants
13.3.2 Bargaining Power Of Suppliers
13.3.3 Bargaining Power Of Buyers
13.3.4 Threat Of Substitutes
13.3.5 Competitive Rivalry
14 Toys Market by Category
14.1 Market Snapshot & Growth Engine
14.2 Overview
14.3 Infant And Preschool Toys
14.3.1 Overview
14.3.2 Size & Forecast
14.3.3 By Geography
14.4 DOLLS
14.4.1 Overview
14.4.2 Size & Forecast
14.4.3 By Geography
14.5 Games And Puzzles
14.5.1 Overview
14.5.2 Size & Forecast
14.5.3 By Geography
14.6 Construction Toys
14.6.1 Overview
14.6.2 Size & Forecast
14.6.3 By Geography
14.7 Outdoor And Sports Toys
14.7.1 Overview
14.7.2 Size & Forecast
14.7.3 By Geography
14.8 Others
14.8.1 Overview
14.8.2 Size & Forecast
14.8.3 By Geography
15 Toys Market by Age Group
15.1 Market Snapshot & Growth Engine
15.2 Overview
15.3 0–3 YEARS
15.3.1 Overview
15.3.2 Size & Forecast
15.3.3 By Geography
15.4 3–5 Years
15.4.1 Overview
15.4.2 Size & Forecast
15.4.3 By Geography
15.5 5–12 Years
15.5.1 Overview
15.5.2 Size & Forecast
15.5.3 By Geography
15.6 12–18 Years
15.6.1 Overview
15.6.2 Size & Forecast
15.6.3 By Geography
15.7 18+ Years
15.7.1 Overview
15.7.2 Size & Forecast
15.7.3 By Geography
16 Toys Market by Distribution
16.1 Snapshot & Growth Engine
16.2 Overview
16.3 Specialty Stores
16.3.1 Overview
16.3.2 Size & Forecast
16.3.3 By Geography
16.4 Online
16.4.1 Overview
16.4.2 Size & Forecast
16.4.3 By Geography
16.5 Supermarkets & Hypermarkets
16.5.1 Overview
16.5.2 Size & Forecast
16.5.3 By Geography
16.6 Departmental Stores
16.6.1 Overview
16.6.2 Size & Forecast
16.6.3 By Geography
16.7 Others
16.7.1 Overview
16.7.2 Size & Forecast
16.7.3 By Geography
17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview
18 APAC
18.1 Overview
18.2 Size & Forecast
18.3 Category
18.3.1 Size & Forecast
18.4 Age Group
18.4.1 Size & Forecast
18.5 Distribution
18.5.1 Size & Forecast
18.6 Key Countries
18.7 China
18.7.1 Toys Market Overview
18.7.2 Size & Forecast
18.7.3 Category: Size & Forecast
18.7.4 Age Group: Size & Forecast
18.7.5 Distribution: Size & Forecast
18.8 Japan
18.8.1 Toys Market Overview
18.8.2 Size & Forecast
18.8.3 Category: Size & Forecast
18.8.4 Age Group: Size & Forecast
18.8.5 Distribution: Size & Forecast
18.9 Australia
18.9.1 Toys Market Overview
18.9.2 Size & Forecast
18.9.3 Category: Size & Forecast
18.9.4 Age Group: Size & Forecast
18.9.5 Distribution: Size & Forecast
18.10 South Korea
18.10.1 Toys Market Overview
18.10.2 Size & Forecast
18.10.3 Category: Size & Forecast
18.10.4 Age Group: Size & Forecast
18.10.5 Distribution: Size & Forecast
18.11 India
18.11.1 Toys Market Overview
18.11.2 Size & Forecast
18.11.3 Category: Size & Forecast
18.11.4 Age Group: Size & Forecast
18.11.5 Distribution: Size & Forecast
18.12 Thailand
18.12.1 Toys Market Overview
18.12.2 Size & Forecast
18.12.3 Category: Size & Forecast
18.12.4 Age Group: Size & Forecast
18.12.5 Distribution: Size & Forecast
19 North America
19.1 Toys Market Overview
19.2 Size & Forecast
19.3 Category
19.3.1 Size & Forecast
19.4 Age Group
19.4.1 Size & Forecast
19.5 Distribution
19.5.1 Size & Forecast
19.6 Key Countries
19.7 US
19.7.1 Toys Market Overview
19.7.2 Size & Forecast
19.7.3 Category: Size & Forecast
19.7.4 Age Group: Size & Forecast
19.7.5 Distribution: Size & Forecast
19.8 Canada
19.8.1 Toys Market Overview
19.8.2 Size & Forecast
19.8.3 Category: Size & Forecast
19.8.4 Age Group: Size & Forecast
19.8.5 Distribution: Size & Forecast
20 Europe
20.1 Toys Market Overview
20.2 Size & Forecast
20.3 Category
20.3.1 Size & Forecast
20.4 Age Group
20.4.1 Size & Forecast
20.5 Distribution
20.5.1 Size & Forecast
20.6 Key Countries
20.7 UK
20.7.1 Toys Market Overview
20.7.2 Size & Forecast
20.7.3 Category: Size & Forecast
20.7.4 Age Group: Size & Forecast
20.7.5 Distribution: Size & Forecast
20.8 France
20.8.1 Overview
20.8.2 Size & Forecast
20.8.3 Category: Size & Forecast
20.8.4 Age Group: Size & Forecast
20.8.5 Distribution: Size & Forecast
20.9 Russia
20.9.1 Toys Market Overview
20.9.2 Size & Forecast
20.9.3 Category: Size & Forecast
20.9.4 Age Group: Size & Forecast
20.9.5 Distribution: Size & Forecast
20.10 Germany
20.10.1 Overview
20.10.2 Size & Forecast
20.10.3 Category: Size & Forecast
20.10.4 Age Group: Size & Forecast
20.10.5 Distribution: Size & Forecast
20.11 Italy
20.11.1 Toys Market Overview
20.11.2 Size & Forecast
20.11.3 Category: Size & Forecast
20.11.4 Age Group: Size & Forecast
20.11.5 Distribution: Size & Forecast
20.12 Spain
20.12.1 Overview
20.12.2 Size & Forecast
20.12.3 Category: Size & Forecast
20.12.4 Age Group: Size & Forecast
20.12.5 Distribution: Size & Forecast
20.13 Netherlands
20.13.1 Toys Market Overview
20.13.2 Size & Forecast
20.13.3 Category: Size & Forecast
20.13.4 Age Group: Size & Forecast
20.13.5 Distribution: Size & Forecast
21 Latin America
21.1 Toys Market Overview
21.2 Size & Forecast
21.3 Category
21.3.1 Size & Forecast
21.4 Age Group
21.4.1 Size & Forecast
21.5 Distribution
21.5.1 Size & Forecast
21.6 Key Countries
21.7 Brazil
21.7.1 Overview
21.7.2 Size & Forecast
21.7.3 Category: Size & Forecast
21.7.4 Age Group: Size & Forecast
21.7.5 Distribution: Size & Forecast
21.8 Mexico
21.8.1 Toys Market Overview
21.8.2 Size & Forecast
21.8.3 Category: Size & Forecast
21.8.4 Age Group: Size & Forecast
21.8.5 Distribution: Size & Forecast
22 Middle East & Africa
22.1 Toys Market Overview
22.2 Size & Forecast
22.3 Category
22.3.1 Size & Forecast
22.4 Age Group
22.4.1 Size & Forecast
22.5 Distribution
22.5.1 Size & Forecast
22.6 Key Countries
22.7 UAE
22.7.1 Overview
22.7.2 Size & Forecast
22.7.3 Category: Size & Forecast
22.8 Age Group
22.8.1 Size & Forecast
22.9 Distribution
22.9.1 Size & Forecast
22.10 Saudi Arabia
22.10.1 Toys Market Overview
22.10.2 Size & Forecast
22.10.3 Category: Size & Forecast
22.10.4 Age Group: Size & Forecast
22.10.5 Distribution: Size & Forecast
22.11 South Africa
22.11.1 Toys Market Overview
22.11.2 Size & Forecast
22.11.3 Category: Size & Forecast
22.11.4 Age Group: Size & Forecast
22.11.5 Distribution: Size & Forecast
23 Competitive Landscape
23.1 Competition Overview
24 Key Company Profiles
24.1 Lego in Toys Market
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Mattel in Toys Market
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Hasbro in Toys Market
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Bandai Namco in Toys Market
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
24.5 Spin Master in Toys Market
24.5.1 Business Overview
24.5.2 Product Offerings
24.5.3 Key Strategies
24.5.4 Key Strengths
24.5.5 Key Opportunities
25 Other Prominent Vendors
25.1 Playmobil
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Asmodee
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Ravensburger
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Funskool
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Top-Toy
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 K’nex
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Playmates
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Simba Toys
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Cmon
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Disney
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Fremont Die
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Games Workshop
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Goliath
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Grey Fox Games
25.14.1 Business Overview
25.14.2 Product Offerings
25.15 IELLO
25.15.1 Business Overview
25.15.2 Product Offerings
25.16 Indie Boards And Cards
25.16.1 Business Overview
25.16.2 Product Offerings
25.17 INI
25.17.1 Business Overview
25.17.2 Product Offerings
25.18 International Playthings
25.18.1 Business Overview
25.18.2 Product Offerings
25.19 Learning Resources
25.19.1 Business Overview
25.19.2 Product Offerings
25.20 Looney Labs
25.20.1 Business Overview
25.20.2 Product Offerings
25.21 Ludo Fact
25.21.1 Business Overview
25.21.2 Product Offerings
25.22 Melissa & Doug
25.22.1 Business Overview
25.22.2 Product Offerings
25.23 Mindware
25.23.1 Business Overview
25.23.2 Product Offerings
25.24 Orchard Toys
25.24.1 Business Overview
25.24.2 Product Offerings
25.25 Panda Game Manufacturing
25.25.1 Business Overview
25.25.2 Product Offerings
25.26 Paul Lamond Games
25.26.1 Business Overview
25.26.2 Product Offerings
25.27 Pegasus Spiele
25.27.1 Business Overview
25.27.2 Product Offerings
25.28 Piatnik
25.28.1 Business Overview
25.28.2 Product Offerings
25.29 Pressman Toys
25.29.1 Business Overview
25.29.2 Product Offerings
25.3 Roosterfin
25.30.1 Business Overview
25.30.2 Product Offerings
25.31 Reaper Miniatures
25.31.1 Business Overview
25.31.2 Product Offerings
25.32 Rio Grande Games
25.32.1 Business Overview
25.32.2 Product Offerings
25.33 Schmidt Spiele
25.33.1 Business Overview
25.33.2 Product Offerings
25.34 Surprised Stare
25.34.1 Business Overview
25.34.2 Product Offerings
25.35 Sunsout
25.35.1 Business Overview
25.35.2 Product Offerings
25.36 Talicor
25.36.1 Business Overview
25.36.2 Product Offerings
25.37 The Haywire
25.37.1 Business Overview
25.37.2 Product Offerings
25.38 The Regency Chess Company
25.38.1 Business Overview
25.38.2 Product Offerings
25.39 Thinkfun
25.39.1 Business Overview
25.39.2 Product Offerings
25.4 Trend Enterprises
25.40.1 Business Overview
25.40.2 Product Offerings
25.41 Ultra Pro International
25.41.1 Business Overview
25.41.2 Product Offerings
25.42 University Games
25.42.1 Business Overview
25.42.2 Product Offerings
25.43 THE OP
25.43.1 Business Overview
25.43.2 Product Offerings
25.44 Winning Moves Games
25.44.1 Business Overview
25.44.2 Product Offerings
25.45 Wizkids
25.45.1 Business Overview
25.45.2 Product Offerings
25.46 Zobmondo
25.46.1 Business Overview
25.46.2 Product Offerings
25.47 Tomy Company
25.47.1 Business Overview
25.47.2 Product Offerings
25.48 Integrity Toys
25.48.1 Business Overview
25.48.2 Product Offerings
25.49 Jakks Pacific
25.49.1 Business Overview
25.49.2 Product Offerings
25.50 Hunter Leisure
25.50.1 Business Overview
25.50.2 Product Offerings
25.51 Jazwares
25.51.1 Business Overview
25.51.2 Product Offerings
25.52 Vtech
25.52.1 Business Overview
25.52.2 Product Offerings
25.53 Funko
25.53.1 Business Overview
25.53.2 Product Offerings
25.54 NECA
25.54.1 Business Overview
25.54.2 Product Offerings
25.55 Wowwee
25.55.1 Business Overview
25.55.2 Product Offerings
25.56 Leapfrog
25.56.1 Business Overview
25.56.2 Product Offerings
25.57 Konami
25.57.1 Business Overview
25.57.2 Product Offerings
25.58 MGA Entertainment
25.58.1 Business Overview
25.58.2 Product Offerings
25.59 Basic Fun
25.59.1 Business Overview
25.59.2 Product Offerings
25.60 Kenner Products
25.60.1 Business Overview
25.60.2 Product Offerings
26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations
27 Quantitative Summary
27.1 Toys Market By Geography
27.2 Category
27.2.1 Infant and Preschool Toys
27.2.2 Dolls
27.2.3 Games And Puzzles
27.2.4 Construction Toys
27.2.5 Outdoor And Sports Toys
27.2.6 Other Toys
27.3 Age Group
27.3.1 0–3 Years
27.3.2 3–5 Years
27.3.3 5–12 Years
27.3.4 12–18 Years
27.3.5 18+ Years
27.4 Distribution
27.4.1 Specialty Stores
27.4.2 Online
27.4.3 Supermarkets & Hypermarkets
27.4.4 Departmental Stores
27.4.5 Others
27.5 APAC
27.5.1 Category
27.5.2 Age Group
27.5.3 Distribution
27.6 China
27.6.1 Category
27.6.2 Age Group
27.6.3 Distribution
27.7 Japan
27.7.1 Category
27.7.2 Age Group
27.7.3 Distribution
27.8 Australia
27.8.1 Category
27.8.2 Age Group
27.8.3 Distribution
27.9 South Korea
27.9.1 Category
27.9.2 Age Group
27.9.3 Distribution
27.10 India
27.10.1 Category
27.10.2 Age Group
27.10.3 Distribution
27.11 Thailand
27.11.1 Category
27.11.2 Age Group
27.11.3 Distribution
27.12 North America
27.12.1 Category
27.12.2 Age Group
27.12.3 Distribution
27.13 US
27.13.1 Category
27.13.2 Age Group
27.13.3 Distribution
27.14 Canada
27.14.1 Category
27.14.2 Age Group
27.14.3 Distribution
27.15 EUROPE
27.15.1 Category
27.15.2 Age Group
27.15.3 Distribution
27.16 UK
27.16.1 Category
27.16.2 Age Group
27.16.3 Distribution
27.17 France
27.17.1 Category
27.17.2 Age Group
27.17.3 Distribution
27.18 Russia
27.18.1 Category
27.18.2 Age Group
27.18.3 Distribution
27.19 Germany
27.19.1 Category
27.19.2 Age Group
27.19.3 Distribution
27.20 Italy
27.20.1 Category
27.20.2 Age Group
27.20.3 Distribution
27.21 Spain
27.21.1 Category
27.21.2 Age Group-
27.21.3 Distribution
27.22 Netherlands
27.22.1 Category
27.22.2 Age Group
27.22.3 Distribution
27.23 Latin America
27.23.1 Category
27.23.2 Age Group
27.23.3 Distribution
27.24 Brazil
27.24.1 Category
27.24.2 Age Group
27.24.3 Distribution
27.25 Mexico
27.25.1 Category
27.25.2 Age Group
27.25.3 Distribution
27.26 Middle East & Africa
27.26.1 Category
27.26.2 Age Group
27.26.3 Distribution
27.27 UAE
27.27.1 Category
27.27.2 Age Group
27.27.3 Distribution
27.28 Saudi Arabia
27.28.1 Category
27.28.2 Age Group
27.28.3 Distribution
27.29 South Africa
27.29.1 Category
27.29.2 Age Group
27.29.3 Distribution
28 Appendix
28.1 Abbreviations
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Frequently Asked Questions
What is the toys market size and growth rate during the forecast period?
What are the latest toy trends? Which segment is leading the US toys market?
Who are the leading vendors in the toys market, and what are their market shares?
What is the impact of the COVID-19 pandemic on the toys market share?