Board Games Market - Global Outlook and Forecast 2018-2023

INDUSTRY INSIGHTS

The introduction of table games that help teaching communication skills and language arts to kids and adults is augmenting the growth of the global board games market. These games are specifically designed to engender competitive recreational activities among end-users in the global market. The exponential growth of the entertainment and gaming industry is attributing to the rising demand for analog games in the market. These games are gaining immense popularity across geographies and demographics and specifically across developed economies such as the US and Western European countries. Various game designers are capitalizing on the nostalgia factor and are developing games with a modern touch to attract a maximum number of millennial consumers in the global market.

The rising demand for these products and increasing end-users’ spending sentiments worldwide will contribute to the growing revenues in the global market. With the increase in the consumption of mainstream consumer leisure products is boosting the adoption of these items by end-users in Europe, North America, and APAC regions. The games are marketed and advertised as an important tool to provide hands-on and heads-on skill and knowledge development for different age groups in the global market. Additionally, well-designed games create an engaging and competitive environment in which players need to focus reinforce and apply learning. The using of these products as a visual metaphor to help connect and apply learning will transform the global board games market.

Game elements, problem-solving skills, and discussions with fellow team members aid in facilitating active learning amongst end-users in the global market. Factors such as problem-solving skills and critical thinking in team-oriented games allow players to build communication and relationship skills with consumers in the market. The global board games market is anticipated to reach values of more than $12 billion by 2023, growing at a CAGR of over 9% during 2017-2023.

The growing number of games café worldwide is helping companies attract a large number of consumers is the global board games market. These game bars and cafes are witnessing a remarkable success and gained immense popularity across the globe over the past few years. The rapid proliferation of game cafes is encouraging adults and teenagers to connect for meaningful interactions and discover new games in the global market. A wide variety of games are now being produced to target for every age group and help attract a new group of consumers in these bars and cafes across the global market. The concepts of these business models are highly popular in Western European countries such as the UK and France and in the North American region. The high disposable income of millennial will help generate high revenues in the global board games market. For instance, in the US, over 5,000 board games cafes were opened alone in 2016.

BOARD GAMES MARKET – SEGMENTATION

This market research report includes a detailed segmentation of the market by product type, theme type, distributional channels, and geography.

BOARD GAMES MARKET – BY PRODUCT TYPE

Strategy-oriented tabletop games to boost sales in the global board games market during the forecast period

The global board games market by product type is segmented into tabletop games, card & dice games, collectible card games, miniature games, and RPG games. Tabletop games dominated the largest market share in 2017, growing at a CAGR of over 11% during the forecast period. The growing popularity of chanced-based and strategy-oriented games among grade scholars, teenagers, and adults is driving the growth of this segment in the global market. 2017’s most popular table games are Pandemic, Scythe, Sagrada, Azul, Gloomhaven, Near and Far, Settlers of Catan, and Warhammer Underworlds: Shadespire. Strategy games are designed to help build and develop holdings while trading and acquiring resources. These products are designed to increase problem-solving attitude and critical thinking ability among gamers in the global board games market. Europe and APAC regions are the largest revenues generators of these items in the global market.

BOARD GAMES MARKET – BY THEME TYPE

Stimulated strategy games gain popularity in the global board games market during the forecast period

The theme type segment in the global board games market is classified into strategy & war games, educational games, fantasy games, sports games, and others. Strategy and war games segment occupied the majority of the market share in 2017, growing at a CAGR of more than 10% during the forecast period. Strategy & war games involve the simulation element that propels decision making of the individual results into the significant outcome in the global market. These gaming products are designed for game enthusiast and are highly time-consuming games increasing the whole experience of the gamers in the market. These strategy & war games are extremely popular in Europe and gaining immense popularity in the North American market. The widespread popularity of war-based board games due to their influence on military-based operations across Latin America will revolutionize the global board games market during the forecast period.

BOARD GAMES MARKET – BY DISTRIBUTION CHANNEL

Retail segment dominates the largest share in the global board games market during the forecast period

The global board games market by the distributional channel is divided into retail (specialty store, mass-market players, and other stores) and online stores. The retail segment dominated more than half of the market share in 2017, growing at a CAGR of over 8% during the forecast period. The increasing number of retail players such as Walmart, Costco, Sears, Best Buy, and Target stocking and showcasing these products is boosting the revenues in this segment in the global market. The growth of games distribution that takes place through mass market players and specialty stores will help generate high revenues in the global board games market. The availability of personalized customer services and staffs information on new products and knowledge that help players in the selection of these games is attributing to the growth of the global market. Top vendors in countries such as the US and the UK primarily sell their products through specialty stores and supermarkets and hypermarkets in the market.

BOARD GAMES MARKET – BY GEOGRAPHY

The US in North America leads the largest share in the global board games market

The geographical segment in the global board games market is categorized into APAC, Europe, North America, Latin America, and MEA. North America occupied more than 1/3rd of the total market share in 2017, growing at a CAGR of approximately 10% during the forecast period. The increasing popularity of these games across North America is driving the growth of this segment in the global market. The leading vendors are introducing new variants every year to boost the revenues in the North American region. The board games market in Europe is growing and the popularity of European strategy games such as the Settlers of Catan or Catan is gaining traction globally. Some of the most known game cafes in New York are Fat Cat, The Uncommons, e’s Bar, Chess Forum, Molly’s Cupcakes, The Compleat Strategist, and Clinton Hall. The growing demand for card and dice games is increasing among adults and teenagers thereby, boosting demand in the global board games market.

Key Countries Profiled

• France
• UK
• Germany
• US
• Canada
• China
• Japan
• Brazil

KEY VENDOR ANALYSIS

The global board games market is moderately concentrated and the top players dominate the largest share. The leading vendors are rapidly leveraging technological advancement to offer innovations and upgrades to a large number of consumers in the global market. The presence of various local and international publishers will result in intensified competition in the global market. The players are expanding their business and distribution networks across developing economies such as China and India to gain a larger global board games market share. The top manufacturers are competing on the basis of gameplay, differentiation, game genre, and platform type. The players are focusing on digitalization and developing supporting mobile applications to enhance customers’ experiences in the market.

The major vendors in the global market are:

• Asmodée Éditions (Group)
• Hasbro
• Mattel
• Ravensburger

The other prominent players in the global board games market 

Asmadi Games, Bezier Games, BoardGameDesign.com, Buffalo Games, Clementoni, CMON, The Walt Disney Co., Fremont Die Consumer Products, Games Workshop, Gibsons Games, Goliath, The Grey Fox Games, IELLO Games, Indie Boards and Cards, INI, International Playthings, Kamings Trade, Learning Resources, Legendary Games, Loony Labs, Ludo Fact, Melissa & Doug, Mindware.com, North Star Games, Orchard Toys, Panda GM, Paul Lamond Games, Playroom Entertainment, Pegasus Spiele, Piatnik, Pressman Toy, RoosterFin, Reaper Miniatures, Rio Grande Games, Schmidt Spiele, Spin Master, Spontaneous Games, Surprised Stare Games, SunsOut, Talicor, The Haywire Group, The Regency Chess Company, ThinkFun, TREND Enterprises, Ultra PRO International, University Games, USAopoly, Winning Moves Games, WizKids, Wonder Forge, and Zobmondo.

The Board Games market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Market Segmentation by Theme Type

• Strategy & War Games
• Educational Games
• Fantasy Games
• Sport Games
• Others

Market Segmentation by Distribution Channel

• Retail
  • Specialty Store
  • Mass Market Players
  • Other Stores
• Online

Market Segmentation by Geography

• North America
  • US
  • Canada
• Europe
  • France
  • UK
  • Germany
• APAC
  • China
  • Japan
• Latin America
  • Brazil
• MEA