Women's Razor Market - Global Outlook & Forecast 2023-2028

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23 countries

40 company

5 segments

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THE GLOBAL WOMEN’S RAZOR MARKET SIZE WAS VALUED AT USD 3.97 BILLION IN 2022 AND IS EXPECTED TO REACH USD 5.28 BILLION BY 2028, GROWING AT A CAGR OF 4.85%.

The Women’s Razor Market Size, Share, & Trends Analysis Report By

  • Razor Types: Cartridge, Disposable, Safety, and Straight Razors
  • Usage: Facial and Body
  • Blades: Carbon Steel and Stainless Steel
  • Distribution Channels: Offline and Online
  • Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023–2028

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WOMEN’S RAZOR MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
MARKET SIZE (2028)USD 5.28 Billion
MARKET SIZE (2022)USD 3.97 Billion
CAGR (2022-2028)4.85%
Base Year2022
FORECAST YEAR2023-2028
SEGMENTS BYRazor Type, Usage, Blades, Distribution Channels, and Geography
GEOGRAPHIC ANALYSISNorth America, Europe, APAC, Latin America, and Middle East & Africa
KEY PLAYERSP&G, Edgewell, BIC, and Harry’s
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MARKET INSIGHTS

The global women’s razor market size was valued at USD 3.97 billion in 2022 and is expected to reach USD 5.28 billion by 2028, growing at a CAGR of 4.85% from 2022-2028. The market has witnessed significant growth in recent years due to the growing concerns over excessive hair growth on the body and faces, increasing employment rates among women, and increased grooming and personal care practices.

Removal of hair from the human body has been an inseparable part of beauty and hygiene. The hair removal practice is not only a part of grooming but also prevents infections and foul odors. For decades, societies worldwide have gone into two extreme directions - remove all body hair to be considered feminine or stop grooming altogether to be a real feminist. This feminism issue is a major factor boosting removal brands' growth. Hence, razors have become the easiest, most convenient, and cheaper method/practice for hair removal among women, which propels the growth of the global women’s razor market.

The surge in social media influence and the subsequent increase in focus on esthetic appeal fuel the face-shaving trend in women. Influencers' videos, advertisements, and promotions encourage women to buy personal care products. Women's face shavers are inexpensive compared to substitutes such as laser hair removal devices and epilators. The global women’s razor market players are also launching eco-friendly facial razors for women as customers increasingly prefer to buy sustainable products. They also manufacture multi-purpose products that can be used as facial and eyebrow razors. Companies in the market are investing significantly in the R&D of new ladies’ facial hair trimmers and razors. For instance, BOMBAY SHAVING COMPANY offers eco-friendly products such as a biodegradable face razor made from 80% wheat straw. This biodegradable material helps reduce carbon emissions and waste.

MARKET TRENDS & OPPORTUNITIES

Increasing Product Innovations
In recent years, many women's razor market vendors have come up with several innovations in razors, such as razors with high flexibility, razors with exfoliating and moisturizing agents, and hybrid razors. These razors have been developed to prevent cuts and bruises, for easy use, and convenience to carry.

One such innovation includes the Travel-Friendly Razors. There is an increasing demand for travel-friendly razors that are convenient to carry and store. Sirona offers a pocket-sized travel cartridge razor with four blades and a replaceable cartridge. It also allows quick and easy rinsing of blades. Further, Carmesi offers a body razor mini that fits easily in a pocket, purse, or handbag. Increasing innovations in the women's razor market are thus influencing women to prefer shaving over other alternatives.

Growing Development of Facial Razors
Facial shaving provides mechanical exfoliation, which can help skin look brighter and cleaner. Traditionally, women preferred face waxing with the perception that it keeps the face clear, giving long-lasting results. But waxing is associated with high costs, blisters, redness, and pain, whereas razors are painless, cost-effective, and self-use. Hence, the growing use of facial razors supports the women's razor market growth.

Tweezerman offers a precision folding razor for facial hair removal with a built-in brush to shape brows. It offers a prep & plane facial razor that provides easy removal of peach fuzz & gentle exfoliation of dull and dead skin. Recently, eyebrow razors have also emerged in the market in combination with facial razors.

Growing Subscription Model Among Vendors
A razor subscription can simplify a woman's daily life and be one less last item to replenish their grocery list. The subscription model is a rising trend in the women's razor market. Many shaving clubs offer more than products and are a beneficial resource to help women get a clean shave with less irritation. There is something for every budget, and even the cheapest razor subscription is an upgrade from what many local convenience stores offer.

Athena Club is a women's razor subscription service that puts high-quality razors at the user’s doorstep. Athena Club’s razors are designed for a deep, comfortable shave and are available in various colors and designs. Women can choose to receive blades for sensitive skin, thick hair, or both. Athena Club also offers a variety of replacement blades and handle options; hence, they can customize their razors to suit their needs.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT SEGMENTATION
The cartridge razors under the product segment accounted for the most significant global women's razor market share of 37.73% in 2022. The popularity of cartridge razors is steadily increasing among women. These razors have mainly been upgraded with gel strips and an increasing number of blades over the years. The cartridge razor is also more popular as it is budget-friendly and comes with innovative design and technology. They are also available on a subscription; for instance, Make My Shave, based in Australia, is a women’s razor subscription-based company that offers solutions to shaving. 

In 2022, the disposable razor segment accounted for a 34.68% revenue share of the women’s razor market. The convenience and economical aspects of disposable razors have made them a huge business in the women’s razor industry. Furthermore, the spurt in the middle-class population has driven the demand for lower-priced consumer products among developing countries, creating new opportunities for disposables. Even as traveling factors in more than ever on women’s schedules, jet setters are expected to drive the demand for them

INSIGHTS BY DISTRIBUTION CHANNEL
The online segment in the global women's razor market is expected to grow at a faster growth rate of 5.87% during the forecast period. The faster growth rate of the segment is attributed to the established players and start-ups coming up with the D2C business model, offering their products on their websites and e-commerce sites. Manufacturers are expanding their online distribution channels as customers shift from brick stores to e-commerce websites for buying facial hair razors. With online channels, vendors could expand their presence in regions with low product availability due to the limited presence of companies and physical stores. The brands also offer subscriptions that include monthly deliveries of a refill to the customer’s doorstep.

INSIGHTS BY USAGE
The body segment accounted for the largest revenue share of 81.23% of the global women’s razor market in 2022. The demand for body razors can be attributable to the increasing focus on personal grooming (both to enhance appearance and hygiene practices) and a hairless body norm across the globe. It is also in high demand because of its convenience and cost-effectiveness. Vendors are highly focused on developing a wide range of body razors enriched with an aloe vera & vitamin E lubrication strip to keep the skin moisturized. In addition, vendors are more focused on developing travel-friendly razors with ergonomic handles and 4-5 blades for precision shaving. The key market players in the body razor segment include BIC, Edgewell, Harry’s, P&G, and many more. In recent years, vendors are coming up with razors for bikini areas as they are the most sensitive body part.

Further, the facial segment in the women's razor market is expected to grow faster as face shaving is gaining popularity in several high-income countries. This trend is being fueled by celebrities and beauty bloggers adopting this practice.

INSIGHTS BY BLADE
Stainless steel razors dominate the global women’s razor market with the highest revenue share, attributable to ease of use and the fact that they do not rust as much as carbon steel. The women’s stainless steel blade razor market was valued at USD 3.7 billion in 2022. Vendors in the market have primarily diversified their stainless-steel blades by adding coatings that can reinforce or lend certain properties to the blades based on specific shave characteristics or skin types.

GEOGRAPHICAL ANALYSIS

North America holds the most significant global women's razor market share at 33.42%. The region shows the practice of hair removal as being highly common. Women with hair on their legs and underarms are seen to be rare. White women groom themselves more than other ethnic or racial groups. Further, waxing is hardly the first choice for consumers, and shaving has been heavily preferred, and almost two-thirds of women go all clean. North America hosts several leading women's razor manufacturing players such as Procter & Gamble, Edgewell, BIC, and Harry’s, apart from its many local players offering innovative razors in different categories such as cartridge, disposable, safety, and straight razors.

Europe's women’s razor market was valued at USD 921.76 million in 2022. The region’s growth is mainly attributed to the number of working women, stimulated by the growing household disposable incomes and continuously innovative products in the regional women’s razor market. Unlike in the United States, where most women have had their body hair removed for decades, in Europe, such attitudes vary from country to country. They are deeply rooted in cultural traditions, economic conditions, and different perceptions of beauty.

The Asia-Pacific region is anticipated to witness the fastest global women's razor market growth at a CAGR of 5.96%. Driven by a highly active economy, rising incomes and an expanding middle class characterize the APAC region. Refillable and disposable razors are likely to gain profits in the region. Moreover, Korea and Australia are emerging as the major profitable markets for razors. In APAC, Australia is a prominent women’s razor market, as most people regularly shave for their legs and armpits. However, the market is in the mature stage, characterized by slow growth. Bikini razors are likely to witness massive demand in Australia as shaving around the area has increasingly become a norm over the last several years.

Further, in Saudi Arabia, an increasing number of working women and a budding social life have driven the use of razors. Medical shops are emerging as the most significant revenue drivers for the MEA women's razor market. Furthermore, although it seems implausible, climate affects the frequency of shaving and the features sought on razors. For instance, in Switzerland, women often complain of dry and sensitive skin. Hence, razors lean toward products with sensitive characteristics and moisturizing properties; Sheffield, England, Solingen, Germany, and Seki, Japan, are countries with a reputation for the best razors. China and India are the nations offering inexpensive options in the women’s razor market and are popular among the middle-class masses.

Laser hair removal is becoming widespread and economical as it will likely hit the demand for high-end razors. In addition, as the developing and under-developed country’s mass media opens the international world of beauty to these countries’ consumers, the frequency of going hair-free is increasing from being a once-in-every-couple of days to one that is daily. However, the women’s razor market is also experiencing competition from waxing as consumers increasingly consider the latter a good option owing to its longer duration of hair-free and smoother skin with less or no skin irritation.

COMPETITIVE LANDSCAPE

The global women's razor market is highly competitive and fragmented, with large established companies and new entrants with strong and innovative product portfolios. Large established companies have a wide geographical presence and a strong portfolio. Procter & Gamble, Edgewell, BIC, Harry’s, BOMBAY SHAVING COMPANY, and Kai Corporation & Kai Industries are the key players in the women's razor market.

Global players expect to increase their footprints in the market by focusing on quality, features, technology, and price. And expansion activities help vendors to strengthen their global distribution networks, which allows players to explore untapped opportunities. Vendors in the industry also offer a diverse range of women’s razors at competitive prices. Currently, companies in the women's razor market are highly focused on developing a wide range of body razors enriched with aloe vera & vitamin E lubrication strips to keep the skin moisturized and travel-friendly.

Insights On Vendor's Activities

  • Procter & Gamble (P&G), which owns Gillette and Venus brands, is a leading vendor in the global women's razor market. Edgewell has a diversified portfolio of over 25 established brand names, and BIC Group is expanding beyond its historical strength in the disposable segment.
  • On November 29, 2021, Edgewell acquired Billie, a leading US-based consumer brand that offers women's personal care products. This acquisition added the growing feminine products to their product portfolio.
  • Companies are taking initiatives to develop and encourage the development of eco-friendly razors in the women's razor market. On September 3, 2022, Edgewell launched a US razor recycling initiative to encourage the recycling of its disposable razors as part of its Sustainable Care 2030 strategy. Its global portfolio of women's disposable razors includes Skintimate three-blade women's razors with handles made up of 100% post-consumer recycled (PCR) plastic.
  • New entrants focus on developing facial, eyebrow, and bikini razors. They are developing straight razors that remove facial and eyebrow hair. In addition, several vendors have come up with innovations, including highly flexible heads with ergonomic handles to easily glide upon the curvy body parts to prevent cuts and nicks that were mainly observed in traditional razors.
  • Carmesi and BOMBAY SHAVING COMPANY offer flexible razors in the women's razor market. Vendors such as LetsShave, Sirona Hygiene, Plush, and Carmesi provide razors exclusively designed for bikini areas. In addition, a few other innovations include safety razors for sensitive areas, travel razors, razors integrated with exfoliating and moisturizing strips, eyebrow razors, and hybrid razors. Vendors are also focusing on developing razors with 5 and 6-blades that help in precision shaving.

Recent Product Launches in The Women's Razor Market

  • In 2021, DORCO, a South Korean shaving care company, launched its first-ever women's 3D motion razor. It features a broad tip and a micro-patterned surface, taking the design to a higher level. Moreover, the 3D motion-rounded head in metallic color visualizes how DORCO EVE 5 Motion glides effortlessly along body contours.
  • On May 18, 2021, P&G launched New Venus in the women's razor market for pubic hair razors.
  • BIC is a key player in the women's razor market; in October 2021, it announced that it had designed a sustainable Soleil Click 5 handle. And July 2021, the company launched Click 3 Soleil, its hybrid razor in the European market for women.

SNAPSHOT

The women’s razor market is expected to grow at a CAGR of approximately 4.85% from 2022 to 2028.

The following factors are likely to contribute to the growth of the women’s razor market during the forecast period:

  • Growing Popularity of Shaving as Part of Women’s Daily Routine
  • Growing Development of Eco-Friendly Women Razors
  • Growing Subscription Model Among Vendors

Base Year: 2022

Forecast Year: 2023-2028

The report considers the present scenario of the women’s razor market and its market dynamics for 2023−2028. It covers a detailed overview of several industry growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Key Vendors

  • P&G
    • Business Overview
    • Major Product Offerings
    • Product Portfolio
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Edgewell
  • BIC
  • Harry’s

Other Prominent Vendors

  • Alleyoop
    • Business Overview
    • Product Offerings
  • All Girls Shave Club
  • BeBodywise
  • Bombay Shaving Company
  • Carmesi
  • Dorco
  • Edwin Jagger
  • Estrid
  • Feather
  • FFS Beauty
  • Grüum
  • Hanni
  • HAPPY LEGS CLUB
  • Jillrazor
  • Jungle Culture
  • Kai
  • Kitsch
  • LetsShave
  • Make My Shave
  • NUDDY
  • OSCAR RAZOR
  • Ouishave
  • Parker Safety Razor
  • Push
  • PRESERVE
  • Pure Silk
  • Redroom Technology
  • Shiseido Company
  • Sirona Hygiene Private Limited
  • Sterling Shave Club
  • ShaveMOB
  • Super-Max
  • THE WOMEN'S SHAVE CLUB
  • Tweezerman International
  • The Shave Union
  • Women’s India Personal Care

 Segmentation by Razor Type

  • Cartridge Razors
  • Disposable Razors
  • Safety Razors
  • Straight Razors

Segmentation by Usage

  • Body
  • Facial

Segmentation by Blades

  • Stainless Steel
  • Carbon Steel

Segmentation by Channels

  • Offline
  • Online

Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • France
    • Germany
    • Italy
    • Spain
    • Russia
  • APAC
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Thailand
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Columbia
  • Middle East & Africa
    • South Africa
    • Turkey
    • Saudi Arabia
    • UAE

Frequently Asked Questions

What is the revenue from the women’s razor market?

The global women’s razor market was valued at USD 3.97 billion in 2022.

What is the growth rate of the global women’s razor market?

The global women’s razor market share is expected to grow at a CAGR of over 4.85% from 2023 to 2028.

What are the growing trends in the women’s razor market?

The increasing product innovations, the growing development of facial razors, and the impact of the genderless movement are the trends in the global women’s razor market.

Who are the key players in the global women’s razor market?

The key players in the global women’s razor market include P&G, Edgewell, BIC, Harry’s, Bombay Shaving Company, and Kai.

Which region holds the most substantial global women’s razor market share?

North America holds the largest global women’s razor market share as it has considered the practice of hair removal as one of the unique factors for maintaining body hygiene. The region dominates the global market share due to the high number of consumers, the presence of leading players, and the frequent introduction of innovative products.

EXHIBIT 1 SEGMENTATION OF THE GLOBAL WOMEN’S RAZOR MARKET

EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022

EXHIBIT 3 NON-SURGICAL HAIR REMOVAL PROCEDURES GLOBALLY, 2018-2020

EXHIBIT 4 DRIVING FACTORS OF THE GLOBAL WOMEN’S RAZOR MARKET

EXHIBIT 5 IMPACT OF INCREASING PRODUCT INNOVATIONS

EXHIBIT 6 EXAMPLES OF INNOVATIONS

EXHIBIT 7 IMPACT OF GROWING DEVELOPMENT OF FACIAL RAZORS

EXHIBIT 8 BENEFITS OF FACE SHAVING FOR WOMEN

EXHIBIT 9 IMPACT OF THE GENDERLESS MOVEMENT

EXHIBIT 10 IMPACT OF GROWING POPULARITY OF SHAVING AS PART OF WOMEN’S DAILY ROUTINE

EXHIBIT 11 IMPACT OF GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS

EXHIBIT 12 MAJOR BENEFITS OF USING SAFETY RAZORS FOR WOMAN

EXHIBIT 13 IMPACT OF GROWING SUBSCRIPTION MODEL AMONG VENDORS

EXHIBIT 14 IMPACT OF HIGH LEVEL OF RISK FROM SUBSTITUTES

EXHIBIT 15 IMPACT OF GROWING NORMALIZATION OF BODY HAIR

EXHIBIT 16 IMPACT OF STICKER SHOCK + PINK TAX

EXHIBIT 17 PINK TAX MARKUP FOR PERSONAL CARE PRODUCT - 2022

EXHIBIT 18 GLOBAL WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 19 PRODUCT: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)

EXHIBIT 20 DISTRIBUTION CHANNEL: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)

EXHIBIT 21 USAGE: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)

EXHIBIT 22 BLADE: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)

EXHIBIT 23 GEOGRAPHY: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)

EXHIBIT 24 FIVE FORCES ANALYSIS 2022

EXHIBIT 25 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 26 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT

EXHIBIT 27 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT: INCREMENTAL GROWTH ($ MILLION)

EXHIBIT 28 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT: ABSOLUTE GROWTH (%)

EXHIBIT 29 GLOBAL WOMEN’S CARTRIDGE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 30 GLOBAL WOMEN’S CARTRIDGE RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 31 GLOBAL WOMEN’S DISPOSABLE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 32 GLOBAL WOMEN’S DISPOSABLE RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 33 CARTRIDGE RAZOR VERSUS SAFETY RAZOR: COST COMPARISON

EXHIBIT 34 SOME POPULAR SAFETY RAZORS IN THE MARKET

EXHIBIT 35 GLOBAL WOMEN’S SAFETY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 36 GLOBAL WOMEN’S SAFETY RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 37 SOME POPULAR STRAIGHT RAZORS

EXHIBIT 38 GLOBAL WOMEN’S STRAIGHT RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 39 GLOBAL WOMEN’S STRAIGHT RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 40 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 41 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL

EXHIBIT 42 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL: INCREMENTAL GROWTH ($ MILLION)

EXHIBIT 43 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL: ABSOLUTE GROWTH (%)

EXHIBIT 44 GLOBAL WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 45 GLOBAL WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET 2022–2028 ($ MILLION)

EXHIBIT 46 GLOBAL WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 47 GLOBAL WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET 2022–2028 ($ MILLION)

EXHIBIT 48 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 49 GLOBAL WOMEN’S RAZOR MARKET BY USAGE

EXHIBIT 50 GLOBAL WOMEN’S RAZOR MARKET BY USAGE: INCREMENTAL GROWTH ($ MILLION)

EXHIBIT 51 GLOBAL WOMEN’S RAZOR MARKET BY USAGE: ABSOLUTE GROWTH (%)

EXHIBIT 52 GLOBAL WOMEN’S BODY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 53 GLOBAL WOMEN’S BODY RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 54 GLOBAL WOMEN’S FACIAL RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 55 GLOBAL WOMEN’S FACIAL RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 56 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 57 GLOBAL WOMEN’S RAZOR MARKET BY BLADE

EXHIBIT 58 GLOBAL WOMEN’S RAZOR MARKET BY BLADE: INCREMENTAL GROWTH ($ MILLION)

EXHIBIT 59 GLOBAL WOMEN’S RAZOR MARKET BY BLADE: ABSOLUTE GROWTH (%)

EXHIBIT 60 GLOBAL WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 61 GLOBAL WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 62 GLOBAL WOMEN’S CARBON STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 63 GLOBAL WOMEN’S CARBON STEEL BLADE RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 64 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028

EXHIBIT 65 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY

EXHIBIT 66 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY: INCREMENTAL GROWTH ($ MILLION)

EXHIBIT 67 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY: ABSOLUTE GROWTH (%)

EXHIBIT 68 NORTH AMERICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)

EXHIBIT 69 NORTH AMERICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 70 NORTH AMERICA WOMEN’S RAZOR MARKET, 2022–2028 ($ MILLION)

EXHIBIT 71 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 72 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 73 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 74 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 75 INCREMENTAL GROWTH IN NORTH AMERICA 2022 & 2028

EXHIBIT 76 US WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 77 CANADA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 78 EUROPE WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)

EXHIBIT 79 EUROPE WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 80 WOMEN’S RAZOR MARKET IN EUROPE 2022–2028 ($ MILLION)

EXHIBIT 81 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 82 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 83 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 84 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 85 INCREMENTAL GROWTH IN EUROPE 2022 & 2028

EXHIBIT 86 UK WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 87 FRANCE WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 88 GERMANY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 89 ITALY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 90 SPAIN WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 91 RUSSIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 92 APAC WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)

EXHIBIT 93 APAC WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 94 APAC WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 95 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 96 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 97 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 98 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 99 INCREMENTAL GROWTH IN APAC 2022 & 2028

EXHIBIT 100 CHINA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 101 SOCIAL MEDIA INFLUENCE ON WOMEN’ RAZOR MARKET IN INDIA

EXHIBIT 102 INDIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 103 JAPAN WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 104 AUSTRALIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 105 SOUTH KOREA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 106 PERCENTAGE OF FEMALE LABOR FORCE 2018–2021 (%)

EXHIBIT 107 THAILAND WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 108 MALAYSIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 109 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)

EXHIBIT 110 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 111 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 112 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 113 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 114 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 115 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 116 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2022 & 2028

EXHIBIT 117 SOUTH AFRICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 118 TURKEY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 119 SAUDI ARABIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 120 UAE WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 121 LATIN AMERICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)

EXHIBIT 122 LATIN AMERICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH

EXHIBIT 123 LATIN AMERICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 124 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028

EXHIBIT 125 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028

EXHIBIT 126 INCREMENTAL GROWTH BY USAGE 2022 & 2028

EXHIBIT 127 INCREMENTAL GROWTH BY BLADE 2022 & 2028

EXHIBIT 128 INCREMENTAL GROWTH IN WOMEN’S RAZOR MARKET 2022 & 2028

EXHIBIT 129 BRAZIL WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 130 MEXICO WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 131 ARGENTINA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 132 COLUMBIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)

EXHIBIT 133 GLOBAL WOMEN’S RAZOR’S MARKET – CAPABILITIES & EXPERTISE ASSESSMENT

EXHIBIT 134 GLOBAL WOMEN’S RAZOR’S MARKET – MARKET DOMINANCE ANALYSIS

EXHIBIT 135 P&G: TOTAL REVENUE, 2020-2022 ($ BILLION)

EXHIBIT 136 P&G: NET SALES BY BUSINESS SEGMENT (%)

EXHIBIT 137 P&G: NET SALES BY GEOGRAPHIC (%)

EXHIBIT 138 EDGEWELL: TOTAL REVENUE, 2020-2022 ($ MILLION)

EXHIBIT 139 EDGEWELL: REVENUE BY RAZORS AND BLADES SEGMENT, 2020-2022 ($ MILLION)

EXHIBIT 140 EDGEWELL: REVENUE SHARE BY GEOGRAPHY, 2022 (%)

EXHIBIT 141 BIC: TOTAL REVENUE 2020-2022 ($ MILLION)

 

LIST OF TABLES

TABLE 1 KEY CAVEATS

TABLE 2 CURRENCY CONVERSION 2015−2022

TABLE 3 SUBSCRIPTION SERVICES OFFERS FROM POPULAR BRANDS

TABLE 4 SOME POPULAR WOMEN’S CARTRIDGE RAZORS IN THE MARKET

TABLE 5 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 6 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 7 SOME POPULAR WOMEN’S DISPOSABLE RAZORS IN THE MARKET

TABLE 8 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 9 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 10 SAFETY RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 11 SAFETY RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 12 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 13 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 14 WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 15 WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 16 WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 17 WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 18 WOMEN’S BODY RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 19 WOMEN’S BODY RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 20 WOMEN’S FACIAL RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 21 WOMEN’S FACIAL RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 22 WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 23 WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 24 WOMEN’S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 25 WOMEN’S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 26 P&G: MAJOR PRODUCT OFFERINGS

TABLE 27 EDGEWELL: MAJOR PRODUCT OFFERINGS

TABLE 28 BIC: MAJOR PRODUCT OFFERINGS

TABLE 29 HARRY’S: MAJOR PRODUCT OFFERINGS

TABLE 30 BOMBAY SHAVING COMPANY: MAJOR PRODUCT OFFERINGS

TABLE 31 KAI: MAJOR PRODUCT OFFERINGS

TABLE 32 ALLEYOOP: MAJOR PRODUCT OFFERINGS

TABLE 33 ALL GIRLS SHAVE CLUB: MAJOR PRODUCT OFFERINGS

TABLE 34 BEBODYWISE: MAJOR PRODUCT OFFERINGS

TABLE 35 CARMESI: MAJOR PRODUCT OFFERINGS

TABLE 36 DORCO: MAJOR PRODUCT OFFERINGS

TABLE 37 EDWIN JAGGER: MAJOR PRODUCT OFFERINGS

TABLE 38 ESTRID: MAJOR PRODUCT OFFERINGS

TABLE 39 FEATHER: MAJOR PRODUCT OFFERINGS

TABLE 40 FFS BEAUTY: MAJOR PRODUCT OFFERINGS

TABLE 41 GRÜUM: MAJOR PRODUCT OFFERINGS

TABLE 42 HANNI: MAJOR PRODUCT OFFERINGS

TABLE 43 HAPPY LEGS CLUB: MAJOR PRODUCT OFFERINGS

TABLE 44 JILLRAZOR: MAJOR PRODUCT OFFERINGS

TABLE 45 JUNGLE CULTURE: MAJOR PRODUCT OFFERINGS

TABLE 46 KITSCH: MAJOR PRODUCT OFFERINGS

TABLE 47 LETSSHAVE: MAJOR PRODUCT OFFERINGS

TABLE 48 MAKE MY SHAVE: MAJOR PRODUCT OFFERINGS

TABLE 49 NUDDY: MAJOR PRODUCT OFFERINGS

TABLE 50 OSCAR RAZOR: MAJOR PRODUCT OFFERINGS

TABLE 51 OUISHAVE: MAJOR PRODUCT OFFERINGS

TABLE 52 PARKER SAFETY RAZOR: MAJOR PRODUCT OFFERINGS

TABLE 53 PUSH: MAJOR PRODUCT OFFERINGS

TABLE 54 PRESERVE: MAJOR PRODUCT OFFERINGS

TABLE 55 PURE SILK: MAJOR PRODUCT OFFERINGS

TABLE 56 REDROOM TECHNOLOGY: MAJOR PRODUCT OFFERINGS

TABLE 57 SHISEIDO COMPANY: MAJOR PRODUCT OFFERINGS

TABLE 58 SIRONA HYGIENE PRIVATE LIMITED: MAJOR PRODUCT OFFERINGS

TABLE 59 STERLING SHAVE CLUB: MAJOR PRODUCT OFFERINGS

TABLE 60 SHAVEMOB: MAJOR PRODUCT OFFERINGS

TABLE 61 SUPER-MAX: MAJOR PRODUCT OFFERINGS

TABLE 62 THE WOMEN'S SHAVE CLUB: MAJOR PRODUCT OFFERINGS

TABLE 63 TWEEZERMAN INTERNATIONAL: MAJOR PRODUCT OFFERINGS

TABLE 64 THE SHAVE UNION: MAJOR PRODUCT OFFERINGS

TABLE 65 WOMEN’S INDIA PERSONAL CARE: MAJOR PRODUCT OFFERINGS

TABLE 66 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 67 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 68 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 69 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 70 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 71 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 72 APAC WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 73 APAC WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 74 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 75 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 76 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)

TABLE 77 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)

TABLE 78 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 79 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 80 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 81 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 82 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 83 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 84 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 85 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 86 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 87 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 88 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)

TABLE 89 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)

TABLE 90 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 91 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 92 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 93 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 94 EUROPE WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 95 EUROPE WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 96 APAC WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 97 APAC WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 98 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 99 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 100 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)

TABLE 101 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)

TABLE 102 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 103 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 104 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 105 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 106 EUROPE WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 107 EUROPE WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 108 APAC WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 109 APAC WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 110 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 111 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 112 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)

TABLE 113 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)

TABLE 114 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)

TABLE 115 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)

TABLE 116 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022−2028 ($ MILLION)

TABLE 117 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022−2028 (%)

TABLE 118 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022−2028 ($ MILLION)

TABLE 119 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022−2028 (%)

TABLE 120 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022−2028 ($ MILLION)

TABLE 121 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022−2028 (%)

TABLE 122 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022−2028 ($ MILLION)

TABLE 123 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022−2028 (%)

TABLE 124 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022−2028 ($ MILLION)

TABLE 125 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022−2028 (%)

TABLE 126 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022−2028 ($ MILLION)

TABLE 127 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022−2028 (%)

TABLE 128 GLOBAL WOMEN RAZOR MARKET BY BODY 2022−2028 ($ MILLION)

TABLE 129 GLOBAL WOMEN RAZOR MARKET BY BODY 2022−2028 (%)

TABLE 130 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022−2028 ($ MILLION)

TABLE 131 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022−2028 (%)

TABLE 132 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022−2028 ($ MILLION)

TABLE 133 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022−2028 (%)

TABLE 134 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022−2028 ($ MILLION)

TABLE 135 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022−2028 (%)

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

 

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY PRODUCT

4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

4.3.3 MARKET SEGMENTATION BY USAGE

4.3.4 MARKET SEGMENTATION BY BLADE

4.3.5 MARKET SEGMENTATION BY GEOGRAPHY

 

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

 

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 OVERVIEW

7.1.1 GLOBAL SCENARIO

 

8 PREMIUM INSIGHTS

8.1 OVERVIEW

 

9 IMPACT OF SOCIAL MEDIA ON THE WOMEN’S PERSONAL CARE MARKET

9.1 CONSUMER BUYING BEHAVIOR

9.2 IMPACT OF COVID-19 ON WOMEN RAZORS MARKET

 

10 MARKET OPPORTUNITIES & TRENDS

10.1 INCREASING PRODUCT INNOVATIONS

10.2 GROWING DEVELOPMENT OF FACIAL RAZORS

10.3 THE GENDERLESS MOVEMENT

 

11 MARKET GROWTH ENABLERS

11.1 GROWING POPULARITY OF SHAVING AS PART OF WOMEN’S DAILY ROUTINE

11.2 GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS

11.3 GROWING SUBSCRIPTION MODEL AMONG VENDORS

 

12 MARKET RESTRAINTS

12.1 HIGH LEVEL OF RISK FROM SUBSTITUTES

12.2 GROWING NORMALIZATION OF BODY HAIR

12.3 STICKER SHOCK + PINK TAX

 

13 MARKET LANDSCAPE

13.1 MARKET OVERVIEW

13.2 MARKET SIZE & FORECAST

13.2.1 INSIGHTS BY PRODUCT

13.2.2 INSIGHTS BY DISTRIBUTION CHANNEL

13.2.3 INSIGHTS BY USAGE

13.2.4 INSIGHTS BY BLADE

13.2.5 INSIGHTS BY GEOGRAPHY

13.3 FIVE FORCES ANALYSIS

13.3.1 THREAT OF NEW ENTRANTS

13.3.2 BARGAINING POWER OF SUPPLIERS

13.3.3 BARGAINING POWER OF BUYERS

13.3.4 THREAT OF SUBSTITUTES

13.3.5 COMPETITIVE RIVALRY

 

14 PRODUCT

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 CARTRIDGE

14.3.1 MARKET OVERVIEW

14.3.2 MARKET SIZE & FORECAST

14.3.3 MARKET BY GEOGRAPHY

14.4 DISPOSABLE

14.4.1 MARKET OVERVIEW

14.4.2 MARKET SIZE & FORECAST

14.4.3 MARKET BY GEOGRAPHY

14.5 SAFETY

14.5.1 MARKET OVERVIEW

14.5.2 MARKET SIZE & FORECAST

14.5.3 MARKET BY GEOGRAPHY

14.6 STRAIGHT

14.6.1 MARKET OVERVIEW

14.6.2 MARKET SIZE & FORECAST

14.6.3 MARKET BY GEOGRAPHY

 

15 DISTRIBUTION CHANNEL

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 OFFLINE

15.3.1 MARKET OVERVIEW

15.3.2 MARKET SIZE & FORECAST

15.3.3 MARKET BY GEOGRAPHY

15.4 ONLINE

15.4.1 MARKET OVERVIEW

15.4.2 MARKET SIZE & FORECAST

15.4.3 MARKET BY GEOGRAPHY

 

16 USAGE

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 MARKET OVERVIEW

16.3 BODY

16.3.1 MARKET OVERVIEW

16.3.2 MARKET SIZE & FORECAST

16.3.3 MARKET BY GEOGRAPHY

16.4 FACIAL

16.4.1 MARKET OVERVIEW

16.4.2 MARKET SIZE & FORECAST

16.4.3 MARKET BY GEOGRAPHY

 

17 BLADE

17.1 MARKET SNAPSHOT & GROWTH ENGINE

17.2 MARKET OVERVIEW

17.3 STAINLESS STEEL

17.3.1 MARKET OVERVIEW

17.3.2 MARKET SIZE & FORECAST

17.3.3 MARKET BY GEOGRAPHY

17.4 CARBON STEEL

17.4.1 MARKET OVERVIEW

17.4.2 MARKET SIZE & FORECAST

17.4.3 MARKET BY GEOGRAPHY

 

18 GEOGRAPHY

18.1 MARKET SNAPSHOT & GROWTH ENGINE

18.2 GEOGRAPHIC OVERVIEW

 

19 NORTH AMERICA

19.1 MARKET OVERVIEW

19.2 MARKET SIZE & FORECAST

19.3 NORTH AMERICA: PRODUCT

19.4 NORTH AMERICA: DISTRIBUTIONAL CHANNEL

19.5 NORTH AMERICA: USAGE

19.6 NORTH AMERICA: BLADE

19.7 KEY COUNTRIES

19.7.1 US: MARKET SIZE & FORECAST

19.7.2 CANADA: MARKET SIZE & FORECAST

 

20 EUROPE

20.1 MARKET OVERVIEW

20.2 MARKET SIZE & FORECAST

20.3 EUROPE: PRODUCT

20.4 EUROPE: DISTRIBUTIONAL CHANNEL

20.5 EUROPE: USAGE

20.6 EUROPE: BLADE

20.7 KEY COUNTRIES

20.7.1 UK: MARKET SIZE & FORECAST

20.7.2 FRANCE: MARKET SIZE & FORECAST

20.7.3 GERMANY: MARKET SIZE & FORECAST

20.7.4 ITALY: MARKET SIZE & FORECAST

20.7.5 SPAIN: MARKET SIZE & FORECAST

20.7.6 RUSSIA: MARKET SIZE & FORECAST

 

21 APAC

21.1 MARKET OVERVIEW

21.2 MARKET SIZE & FORECAST

21.3 APAC: PRODUCT

21.4 APAC: DISTRIBUTIONAL CHANNEL

21.5 APAC: USAGE

21.6 APAC: BLADE

21.7 KEY COUNTRIES

21.7.1 CHINA: MARKET SIZE & FORECAST

21.7.2 INDIA: MARKET SIZE & FORECAST

21.7.3 JAPAN: MARKET SIZE & FORECAST

21.7.4 AUSTRALIA: MARKET SIZE & FORECAST

21.7.5 SOUTH KOREA: MARKET SIZE & FORECAST

21.7.6 THAILAND: MARKET SIZE & FORECAST

21.7.7 MALAYSIA: MARKET SIZE & FORECAST

 

22 MIDDLE EAST & AFRICA

22.1 MARKET OVERVIEW

22.2 MARKET SIZE & FORECAST

22.3 MIDDLE EAST & AFRICA: PRODUCT

22.4 MIDDLE EAST & AFRICA: DISTRIBUTIONAL CHANNEL

22.5 MIDDLE EAST & AFRICA: USAGE

22.6 MIDDLE EAST & AFRICA: BLADE

22.7 KEY COUNTRIES

22.7.1 SOUTH AFRICA: MARKET SIZE & FORECAST

22.7.2 TURKEY: MARKET SIZE & FORECAST

22.7.3 SAUDI ARABIA: MARKET SIZE & FORECAST

22.7.4 UAE: MARKET SIZE & FORECAST

 

23 LATIN AMERICA

23.1 MARKET OVERVIEW

23.2 MARKET SIZE & FORECAST

23.3 LATIN AMERICA: PRODUCT

23.4 LATIN AMERICA: DISTRIBUTIONAL CHANNEL

23.5 LATIN AMERICA: USAGE

23.6 LATIN AMERICA: BLADE

23.7 KEY COUNTRIES

23.7.1 BRAZIL: MARKET SIZE & FORECAST

23.7.2 MEXICO: MARKET SIZE & FORECAST

23.7.3 ARGENTINA: MARKET SIZE & FORECAST

23.7.4 COLUMBIA: MARKET SIZE & FORECAST

 

24 COMPETITIVE LANDSCAPE

24.1 COMPETITION OVERVIEW

24.2 MARKET SHARE ANALYSIS

24.2.1 P&G

24.2.2 EDGEWELL

24.2.3 HARRY’S

24.2.4 KAI

24.2.5 BIC

24.2.6 BOMBAY SHAVING COMPANY

 

25 KEY COMPANY PROFILES

25.1 P&G

25.1.1 BUSINESS OVERVIEW

25.1.2 PRODUCT OFFERINGS

25.1.3 KEY STRATEGIES

25.1.4 KEY STRENGTHS

25.1.5 KEY OPPORTUNITIES

25.2 EDGEWELL

25.2.1 BUSINESS OVERVIEW

25.2.2 PRODUCT OFFERINGS

25.2.3 KEY STRATEGIES

25.2.4 KEY STRENGTHS

25.2.5 KEY OPPORTUNITIES

25.3 BIC

25.3.1 BUSINESS OVERVIEW

25.3.2 PRODUCT OFFERINGS

25.3.3 KEY STRATEGIES

25.3.4 KEY STRENGTHS

25.3.5 KEY OPPORTUNITIES

25.4 HARRY’S

25.4.1 BUSINESS OVERVIEW

25.4.2 PRODUCT OFFERINGS

25.4.3 KEY STRATEGIES

25.4.4 KEY STRENGTHS

25.4.5 KEY OPPORTUNITIES

25.5 BOMBAY SHAVING COMPANY

25.5.1 BUSINESS OVERVIEW

25.5.2 PRODUCT OFFERINGS

25.5.3 KEY STRATEGIES

25.5.4 KEY STRENGTHS

25.5.5 KEY OPPORTUNITIES

25.6 KAI

25.6.1 BUSINESS OVERVIEW

25.6.2 PRODUCT OFFERINGS

25.6.3 KEY STRATEGIES

25.6.4 KEY STRENGTHS

25.6.5 KEY OPPORTUNITIES

 

26 OTHER PROMINENT VENDORS

26.1 ALLEYOOP

26.1.1 BUSINESS OVERVIEW

26.1.2 PRODUCT OFFERINGS

26.2 ALL GIRLS SHAVE CLUB

26.2.1 BUSINESS OVERVIEW

26.2.2 PRODUCT OFFERINGS

26.3 BEBODYWISE

26.3.1 BUSINESS OVERVIEW

26.3.2 PRODUCT OFFERINGS

26.4 CARMESI

26.4.1 BUSINESS OVERVIEW

26.4.2 PRODUCT OFFERINGS

26.5 DORCO

26.5.1 BUSINESS OVERVIEW

26.5.2 PRODUCT OFFERINGS

26.6 EDWIN JAGGER

26.6.1 BUSINESS OVERVIEW

26.6.2 PRODUCT OFFERINGS

26.7 ESTRID

26.7.1 BUSINESS OVERVIEW

26.7.2 PRODUCT OFFERINGS

26.8 FEATHER

26.8.1 BUSINESS OVERVIEW

26.8.2 PRODUCT OFFERINGS

26.9 FFS BEAUTY

26.9.1 BUSINESS OVERVIEW

26.9.2 PRODUCT OFFERINGS

26.10 GRÜUM

26.10.1 BUSINESS OVERVIEW

26.10.2 PRODUCT OFFERINGS

26.11 HANNI

26.11.1 BUSINESS OVERVIEW

26.11.2 PRODUCT OFFERINGS

26.12 HAPPY LEGS CLUB

26.12.1 BUSINESS OVERVIEW

26.12.2 PRODUCT OFFERINGS

26.13 JILLRAZOR

26.13.1 BUSINESS OVERVIEW

26.13.2 PRODUCT OFFERINGS

26.14 JUNGLE CULTURE

26.14.1 BUSINESS OVERVIEW

26.14.2 PRODUCT OFFERINGS

26.15 KITSCH

26.15.1 BUSINESS OVERVIEW

26.15.2 PRODUCT OFFERINGS

26.16 LETSSHAVE.COM

26.16.1 BUSINESS OVERVIEW

26.16.2 PRODUCT OFFERINGS

26.17 MAKE MY SHAVE

26.17.1 BUSINESS OVERVIEW

26.17.2 PRODUCT OFFERINGS

26.18 NUDDY

26.18.1 BUSINESS OVERVIEW

26.18.2 PRODUCT OFFERINGS

26.19 OSCAR RAZOR

26.19.1 BUSINESS OVERVIEW

26.19.2 PRODUCT OFFERINGS

26.20 OUISHAVE

26.20.1 BUSINESS OVERVIEW

26.20.2 PRODUCT OFFERINGS

26.21 PARKER SAFETY RAZOR

26.21.1 BUSINESS OVERVIEW

26.21.2 PRODUCT OFFERINGS

26.22 PLUSH

26.22.1 BUSINESS OVERVIEW

26.22.2 PRODUCT OFFERINGS

26.23 PRESERVE

26.23.1 BUSINESS OVERVIEW

26.23.2 PRODUCT OFFERINGS

26.24 PURE SILK

26.24.1 BUSINESS OVERVIEW

26.24.2 PRODUCT OFFERINGS

26.25 REDROOM TECHNOLOGY

26.25.1 BUSINESS OVERVIEW

26.25.2 PRODUCT OFFERINGS

26.26 SHISEIDO COMPANY

26.26.1 BUSINESS OVERVIEW

26.26.2 PRODUCT OFFERINGS

26.27 SIRONA HYGIENE PRIVATE LIMTED

26.27.1 BUSINESS OVERVIEW

26.27.2 PRODUCT OFFERINGS

26.28 STERLING SHAVE CLUB

26.28.1 BUSINESS OVERVIEW

26.28.2 PRODUCT OFFERINGS

26.29 SHAVEMOB

26.29.1 BUSINESS OVERVIEW

26.29.2 PRODUCT OFFERINGS

26.30 SUPER-MAX

26.30.1 BUSINESS OVERVIEW

26.30.2 PRODUCT OFFERINGS

26.31 THE WOMEN’S SHAVE CLUB

26.31.1 BUSINESS OVERVIEW

26.31.2 PRODUCT OFFERINGS

26.32 TWEEZERMAN INTERNATIONAL

26.32.1 BUSINESS OVERVIEW

26.32.2 PRODUCT OFFERINGS

26.33 THE SHAVE UNION

26.33.1 BUSINESS OVERVIEW

26.33.2 PRODUCT OFFERINGS

26.34 WOMEN’S INDIA PERSONAL CARE

26.34.1 BUSINESS OVERVIEW

26.34.2 PRODUCT OFFERINGS

 

27 REPORT SUMMARY

27.1 KEY TAKEAWAYS

27.2 STRATEGIC RECOMMENDATIONS

 

28 QUANTITATIVE SUMMARY

28.1 MARKET BY PRODUCT

28.1.1 NORTH AMERICA: PRODUCT SEGMENTATION

28.1.2 EUROPE: PRODUCT SEGMENTATION

28.1.3 APAC: PRODUCT SEGMENTATION

28.1.4 MIDDLE EAST & AFRICA: PRODUCT SEGMENTATION

28.1.5 LATIN AMERICA: PRODUCT SEGMENTATION

28.2 MARKET BY DISTRIBUTION CHANNEL

28.2.1 NORTH AMERICA: DISTRIBUTION CHANNEL SEGMENTATION

28.2.2 EUROPE: DISTRIBUTION CHANNEL SEGMENTATION

28.2.3 APAC: DISTRIBUTION CHANNEL SEGMENTATION

28.2.4 MIDDLE EAST & AFRICA: DISTRIBUTION CHANNEL SEGMENTATION

28.2.5 LATIN AMERICA: DISTRIBUTION CHANNEL SEGMENTATION

28.3 MARKET BY USAGE SEGMENTATION

28.3.1 NORTH AMERICA: USAGE SEGMENTATION

28.3.2 EUROPE: USAGE SEGMENTATION

28.3.3 APAC: USAGE SEGMENTATION

28.3.4 MIDDLE EAST & AFRICA: USAGE SEGMENTATION

28.3.5 LATIN AMERICA: USAGE SEGMENTATION

28.4 MARKET BY BLADES SEGMENTATION

28.4.1 NORTH AMERICA: BLADES SEGMENTATION

28.4.2 EUROPE: BLADES SEGMENTATION

28.4.3 APAC: BLADES SEGMENTATION

28.4.4 MIDDLE EAST & AFRICA: BLADES SEGMENTATION

28.4.5 LATIN AMERICA: BLADES SEGMENTATION

28.5 MARKET BY GEOGRAPHY

28.5.1 CARTRIDGE RAZOR: GEOGRAPHY SEGMENTATION

28.5.2 DISPOSABLE RAZORS: GEOGRAPHY SEGMENTATION

28.5.3 SAFETY RAZORS: GEOGRAPHY SEGMENTATION

28.5.4 STRAIGHT RAZORS: GEOGRAPHY SEGMENTATION

28.5.5 OFFLINE: GEOGRAPHY SEGMENTATION

28.5.6 ONLINE: GEOGRAPHY SEGMENTATION

28.5.7 BODY: GEOGRAPHY SEGMENTATION

28.5.8 FACIAL: GEOGRAPHY SEGMENTATION

28.5.9 STAINLESS STEEL: GEOGRAPHY SEGMENTATION

28.5.10 CARBON STEEL: GEOGRAPHY SEGMENTATION

 

29 APPENDIX

29.1 ABBREVIATIONS

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Frequently Asked Questions

What is the revenue from the women’s razor market?

The global women’s razor market was valued at USD 3.97 billion in 2022.

What is the growth rate of the global women’s razor market?

The global women’s razor market share is expected to grow at a CAGR of over 4.85% from 2023 to 2028.

What are the growing trends in the women’s razor market?

The increasing product innovations, the growing development of facial razors, and the impact of the genderless movement are the trends in the global women’s razor market.

Who are the key players in the global women’s razor market?

The key players in the global women’s razor market include P&G, Edgewell, BIC, Harry’s, Bombay Shaving Company, and Kai.

Which region holds the most substantial global women’s razor market share?

North America holds the largest global women’s razor market share as it has considered the practice of hair removal as one of the unique factors for maintaining body hygiene. The region dominates the global market share due to the high number of consumers, the presence of leading players, and the frequent introduction of innovative products.