U.S. Electric Blankets Market - Focused Insights 2024-2029

MARKET INSIGHTS

The U.S. electric blankets market was valued at USD 290.71 million in 2023 and is expected to reach USD 382.65 million by 2029, growing at a CAGR of 4.69% during the forecast period. The market is growing significantly due to technological advancement, increased consumer preference for portable electric blankets, and the growing popularity of microfiber fleece-based electric blankets. The growing popularity of electric throws, increased demand for energy efficiency and comfort, high demand from the elderly population, increased demand from the hospitality industry due to the rising inflow of tourists, and increased demand from hospitals are also helping the market to grow.

MARKET TRENDS & DRIVERS

Technological Advancement

Technological advancement is a major trend in the U.S. electric blankets market due to various factors, including smart features, energy efficiency, safety focus, material innovation, and rowing options in electric blankets. The rise in smart homes increases the popularity of electric blankets. It helps to influence the consumer. The companies are focusing on offering automatic shut-off, timer settings, and multiple heat settings-based electric blankets in the U.S. market. Electric blankets with features like hypoallergenic materials, moisture-wicking fabrics, and temperature-regulating technologies are in high demand.

Increased Consumer Preference for Portable Electric Blankets

The demand for portable electric blankets in the U.S. market is growing significantly due to convenience, portability, faster heating, and safety. These blankets are known for being lightweight. It is easy to travel by carrying such blankets. Battery-powered blanks offer more freedom. Traditional electric blankets require a power outlet, but battery-powered blankets can be used anywhere. These are ideal for camping or picnic trips. As the demand for travel and tourism in the U.S. increases, so does the demand for portable electric blankets.

Increased Demand for Energy-Efficient and Comfort

The demand for energy efficiency and comfort is a major driver in the U.S. electric blankets market. Electric blankets use less energy than heating a whole room. Compared to space heaters, electric blankets are energy efficient. People in the U.S. are trying to save energy bills in all possible ways. It helps attract the consumer looking to control energy bills at their home. People are looking for energy-efficient heating solutions in the U.S. market. Electric blankets give targeted warmth, which allows for a more comfortable environment for sleep. It can maintain a controllable and constant heat source, providing comfort and warmth during cooler weather.

INDUSTRY RESTRAINTS

Safety Concerns Act as a Major Restraint

Safety concerns are a major challenge in the U.S. electric blanket market due to overheating, fire, and electrical shocks. Electric blankets use electric components to generate heat. If they are used improperly or malfunction, they could overheat, which can lead to burns, discomfort, or even skin irritation. Faulty insulation or wiring in an electric blanket can increase the risk of electric shock. If the electric wiring is damaged in blankets, it can cause fire.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The U.S. electric blankets market by product segmentation is segmented into over blankets, under blankets, and throws. The over-blankets segment holds the largest market share in 2023. Over blankets are traditional blankets but have an electrical heat element within the fabric. Thus, they can be directly used over the body. Over blankets can be easily moved from the bed and used conveniently. Thus, demand for it is growing significantly in the US market. It can be used on beds, sofas, and carpets. The ease of use and versatility make the over blankets more popular for residential use. The heat is passed down to the user's body. The rising popularity and awareness of concentrated heat therapy and the demand for energy-efficient blankets have also increased the demand for electric blankets in the U.S. market.

INSIGHTS BY MATERIAL

The U.S. electric blankets market by material segmentation is segmented into synthetic and non-synthetic segments. The non-synthetic segmentation is expected to witness the fastest CAGR during the forecast period. This segment includes wool, cotton etc., non-synthetic materials known for natural fibers. They are preferred for comfort and breathability. It appeals to the consumers who are looking for these attributes. The growing concern of environmental awareness increases the demand for natural materials-based blankets. Due to the stringent government regulations over syntenic materials, manufacturers are focusing on offering wool- or cotton-based innovative products to attract eco-conscious consumers to the U.S. market.

INSIGHTS BY END-USER

The U.S. electric blankets market by end-user segmentation is segmented into residential and commercial. The residential segment is expected to grow fastest and is the dominating end-user segment. Households use electric blankets for energy efficiency, cost savings in heating, and personal comfort. Electric blankets offer personalized warmth. It appeals to an individual looking for comfort in a cooler environment. The rising interest in smart home products increases demand for electric blankets, which can be controlled through Wi-Fi or voice commands. Some users in the U.S. are seeking electric blankets for various therapeutic benefits, such as improving sleep quality and muscle pain-related issues. The residential segment shows a pronounced seasonality. Residential consumers are taking more interest in eco-friendly and energy-efficient electric blankets. It drives the demand for the overall electric blankets market in the US.

INSIGHTS BY DISTRIBUTION CHANNEL

The U.S. electric blankets market is segmented into offline and online stores by distribution channel. Online store segmentation is expected to grow faster in the distribution channel segmentation. Consumers can compare prices across the different online stores quickly. It gives the consumer an advantage due to the availability of product promotions and discounts. Online stores give an advantage by offering a selection of products from a wider range of brands. As the online shopping preference in the U.S. is rising due to the growing e-commerce market, consumers are looking for reviews and ratings before buying the products. Thus, the online stores segment of the U.S. electric blankets market is rapidly growing.

COMPETITIVE LANDSCAPE

The U.S. electric blankets market report consists of exclusive data on 27 vendors. A mix of new entrants and well-established brands characterizes the competitive landscape of the U.S. electric blankets market. They are all competing to gain market share of the growing demand for technologically advanced and energy-efficient heating solutions. The companies are reaching out to the end users through features that can address specific needs and targeted marketing campaigns. They are selling their products on various platforms to reach their products to the wider consumer base. Thus, competition exists across retail stores, online marketplaces, specialty stores, and department stores. Leading players in the market are A Bear Down Brands, LLC., Bedsurehome, Beurer GmbH, Biddeford, Homlyns, Newell Brands, Serta Simmons Bedding LLC, Shavel Home Products, Tempur Sealy International, Inc., and Westinghouse Electric Corporation.