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THE NEW ZEALAND TRACTORS MARKET SIZE WAS VALUED AT 3,255 UNITS IN 2021 AND IS EXPECTED TO REACH 4,042 UNITS BY 2028 GROWING AT A CAGR OF 3.14% DURING THE FORECAST PERIOD
The New Zealand Tractors Market Size, Share, Trends Analysis by:
- Horsepower
- Less Than 80 HP
- 80-160 HP
- 161-260 HP
- Above 260 HP
- Drive Type
- 2-Wheel Drive
- 4-Wheel Drive
- Regions
- Auckland
- Nelson
- Taranaki
- Wellington
- Otago
- Canterbury
- Hawke’s Bay
Industry Analysis Report, Regional Outlook, Growth Trends, Competitive Landscape, Share & Forecast, 2022-2028
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
NEW ZEALAND TRACTORS MARKET REPORT SCOPE
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| Market Size (2028) | 4,042 Units |
| Market Size (2021) | 3,255 Units |
| CAGR (2022-2028) | 3.14% |
| Base Year | 2021 |
| Forecast Year | 2022-2028 |
| Market Segments | Horsepower, Drive Type, and Region |
| LARGEST SEGMENT BY HORSEPOWER | Above 260 HP |
| LARGEST SEGMENT BY ZONE | Auckland |
| KEY VENDORS | John Deere, AGCO, CNH Industrial, and Kubota |
MARKET INSIGHTS
The New Zealand tractors market estimates at 3,255 units in 2021 and is expected to reach 4,042 units by 2028 growing with a CAGR of 3.14% during 2022-2028. New Zealand has over 5.1 million food consumers and is one of Oceania's second-largest food markets. The country is implementing the concept of precision agriculture to increase productivity. The focus on agricultural mechanization in developing countries will increase the demand for tractors and the growing sense of accuracy in farming for technologically advanced tractors in the New Zealand tractors market.
As the global challenge regarding the shortage of food crops mirrors that of New Zealand, stakeholders in food production, including public and private bodies and farmers, are shifting focus toward closing the yield gap and substantial increments in the amount of food produced. The New Zealand tractor market will again play a pivotal role in operating all the new-age, technologically advanced equipment to fulfill the need for increased farm output. Governments must adopt effective and sustainable farming practices to ensure food security and safety. The country has witnessed a massive increase in farm mechanization, both in terms of agricultural and industrial productivity, over the past four decades, driven by the technological renaissance.
KEY HIGHLIGHTS
- Regarding agricultural acreage, New Zealand is one of the second-largest countries in Oceania. Arable land covers 491 thousand hectares of the total land of New Zealand.
- The New Zealand tractor market increased by 22% in 2021 compared to 2020. The increase in crop production and tractor sales was due to favorable monsoon rains in 2020 and 2021, which helped to recover post-COVID-19 pandemic.
- New Zealand's farmers are wealthy and have sufficient money to invest in agriculture machinery such as tractors. In addition, the country's farmers also benefit from easy credit loans for purchasing agricultural machinery.
- In 2020, New Zealand imported USD 187 million worth of tractors, of which Germany accounted for a 28.1% share of the imports, followed by Australia (14.8%) and France (11.6%).
- The New Zealand agricultural industry exports about one-third of its products. Cereals are grown on about one-third of New Zealand’s agricultural land. Barley is the leading crop grown on around 55,500 hectares of land, followed by wheat and maize; such factors promote the New Zealand tractor market.
- In 2020, New Zealand exported USD 10 million worth of tractors, of which Australia accounted for an 82.5% share of the overall exports of tractors from New Zealand, followed by Germany (4.1%) and the Cook Islands (2.8%).
MARKET TRENDS & OPPORTUNITIES
Increasing Usage of Energy-Efficient Tractors
The AgriStarters project aims to improve the living conditions of those who are a part of the agricultural supply chain and to provide essential equipment sustainably. This aim joins an already announced objective to reduce total greenhouse gas (GHC) emissions by 40% by 2030 and zero emissions by 2040. Adopting energy-efficient tractors in the New Zealand tractor market will fulfill these objectives.
Use of Non-conventional Fuels in Tractors
The New Zealand tractor market is witnessing a massive demand for tractors running on different fuels. The sale of tractors is affected due to fluctuating prices of conventional fuels such as diesel. Thus, manufacturers are focusing on developing alternative fuel-based tractors; nowadays, tractors running on liquefied natural gas (LNG), compressed natural gas (CNG), propane, diesel, and kerosene are also available. To support net zero emissions use of diesel in a tractor in the Auckland region are in a high position.
SEGMENTATION ANALYSIS
INSIGHTS BY HP TYPE
In 2021, the Above 260 HP segment recorded high growth in the New Zealand tractor market. The primary factor for developing the high-power range of tractors is the presence of extensive farmlands and heavy operational capabilities. The sales of 161-260 HP tractors in the country are expected to remain steady during the forecast period, as farm sales will likely remain the same in the coming years.
The 260 HP segment generated the highest sales in most of the regions of New Zealand. This segment mainly includes semi-professional tractors with a customer base in medium-scale agriculture and hobby farmers. Due to its medium and larger farms and concentrated farming, New Zealand has been a significant market for medium and high HP tractors. Regarding regions, Auckland and Canterbury's regions reportedly show a higher demand for agriculture tractors than the country's other regions.
INSIGHTS BY WHEEL DRIVE
The New Zealand tractor market is categorized into two segments based on the wheel drive type of tractors: 2-Wheel Drive (2WD) and 4-Wheel Drive (4WD). The agriculture tractor market in New Zealand is dominated by mid-range HP 2WD tractors. Among the several tractor models available in the country, 2WD tractors are the most favored by farmers as these tractors provide a low relative cost of ownership, the sufficiency of features and haulage power, and conventional thinking.
The 2-wheel drive is expected to grow with a CAGR of 3.24% during the forecast period. The segment dominates the industry with a 91.7% market share. Ease of driving and flexibility during light loads and plain fields are significant factors boosting the demand for two-wheel-drive tractors. The majority share of the 2-wheel drive tractors segment is dominated by the top brand John Deere, New Holland, Massey Ferguson, and Case IH in the New Zealand tractor market.
REGIONAL ANALYSIS
- Auckland region holds more than 39% of the New Zealand tractor market share. The region is leading in adopting and penetrating farm mechanization practices. Some of the significant agricultural cities in this region are Mangere, Manukau City, Muriwai Beach, Murrays Bay, North Shore, and more.
- The New Zealand tractor market is currently in the growth stage, and manufacturers are seeking capacity augmentation. Taranaki and Hawke’s Bay region of the country still has negligible farm mechanization, and vendors can explore these regions with a portfolio of medium-sized tractors.
- The major crops of the Nelson region are apples, pears, and kiwifruit. These crops constitute 31%, 28%, and 25% of total crop production. The region is leading with a high penetration of compact tractors. The hilly and plateau terrain of the region has driven the adoption of low HP tractors.
COMPETITIVE LANDSCAPE
- John Deere and New Holland dominate the New Zealand tractor market with a collective market share of over 40%. The threat of rivalry is high in the New Zealand agriculture tractor market since more than 50% of the share belongs to the top three key players.
- John Deere offers new Electric Variable Transmission for select 8 Series Tractors new JD14X engine for 9 Series; EVT enables electric power generation, a way the industry will leverage power produced by the tractor for its implements in the future.
- In February 2022, Massey Ferguson launched the MF 6S series tractors. This machine provides up to 180 HP with advanced technology.
- In March 2021, CNH Industrial partnered with Monarch Tractors, a US-based Agri-technology company, to improve long-term sustainability and raise awareness among farmers of the importance of zero-emission agriculture.
- Massey Ferguson launched the MF 8S series tractors. This series of tractors is distinguished by a guard-u install engine and a neo-retro design. These tractors are designed to advance smart farming technologies.
Frequently Asked Questions
How many tractors are sold in New Zealand each year?
What are the expected units to be sold in the New Zealand tractor market by 2028?
What is the growth rate of the New Zealand tractor market?
Tractors with which horsepower type will constitute the largest share by 2028 in New Zealand?
Which wheel drive holds the highest market shares in the New Zealand tractor market?
Which companies dominate the New Zealand tractor market share?
The New Zealand tractor market witnessed shipments of 3,255 units in 2021. The shipments are expected to reach 4,042 units by 2028, growing at a CAGR of 3.14%.
The following factors are likely to contribute to the New Zealand tractor market growth:
- Financial Support to Farmers Through Loans & Subsidies
- Increased Food Consumption & Rapid Population Growth
- Reducing Workforce to Boost Farm Mechanization
- Growth in Agricultural Productivity & Exports
Base Year: 2021
Forecast Year: 2022-2028
The study considers a detailed scenario of the present New Zealand tractor market and its market dynamics for 2022−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Key Vendors
- John Deere
- Business Overview
- Product Offerings
- Key Strategies
- Key Strengths
- Key Opportunities
- AGCO
- CNH Industrial
- Kubota
Other Prominent Vendors
- Deutz-Fahr
- Business Overview
- Product Offerings
- Yanmar
- CLAAS Group
- JCB
- Iseki
- Kioti
Segmentation by Horsepower
- Less Than 80 HP
- 80-160 HP
- 161-260 HP
- Above 260 HP
Segmentation by Drive Type
- 2-Wheel Drive
- 4-Wheel Drive
Segmentation by Regions
- New Zealand
- Auckland
- Nelson
- Taranaki
- Wellington
- Otago
- Canterbury
- Hawke’s Bay
EXHIBIT 1 SEGMENTATION OF NEW ZEALAND AGRICULTURE TRACTOR MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2021
EXHIBIT 3 NEW ZEALAND ECONOMY OVERVIEW
EXHIBIT 4 VALUE CHAIN ANALYSIS OF NEW ZEALAND AGRICULTURAL TRACTOR MARKET
EXHIBIT 5 AGRICULTURE EVOLUTION IN NEW ZEALAND 1986-PRESENT
EXHIBIT 6 NEW ZEALAND IMPORT & EXPORT OF TRACTORS 2020
EXHIBIT 7 NEW ZEALAND AGRICULTURE TRACTOR TOP MAJOR EXPORT DESTINATIONS 2020 (% SHARE)
EXHIBIT 8 TECHNOLOGICAL DEVELOPMENT IN TRACTORS
EXHIBIT 9 SALES OF AGRICULTURE TRACTOR BY HORSEPOWER 2021
EXHIBIT 10 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 11 INCREMENTAL GROWTH BY HORSEPOWER 2021 & 2028
EXHIBIT 12 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY HORSEPOWER 2019–2028 (UNITS)
EXHIBIT 13 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021 & 2028 (% SHARE)
EXHIBIT 14 NEW ZEALAND LESS THAN 80 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 15 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 16 NEW ZEALAND 80-160 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 17 80-160 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 18 NEW ZEALAND 161-260 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 19 161-260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 20 NEW ZEALAND ABOVE 260 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 21 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 22 INCREMENTAL GROWTH BY WHEEL DRIVE 2021 & 2028
EXHIBIT 23 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY WHEEL DRIVE 2021 (% SHARE)
EXHIBIT 24 NEW ZEALAND WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (% SHARE)
EXHIBIT 25 NEW ZEALAND 2WD AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 26 2-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 27 NEW ZEALAND 4WD AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 28 4-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)
EXHIBIT 29 INCREMENTAL GROWTH BY REGIONS 2021 & 2028
EXHIBIT 30 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY REGION 2019–2028 (% SHARE)
EXHIBIT 31 AUCKLAND AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 32 NELSON AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 33 TARANAKI AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 34 WELLINGTON AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 35 OTAGO AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 36 CANTERBURY AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 37 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)
EXHIBIT 38 IMPACT OF TECHNOLOGICAL ADVANCES IN TRACTORS
EXHIBIT 39 IMPACT OF INCREASING POTENTIAL FOR LOW-EMISSION AND ELECTRIC TRACTORS
EXHIBIT 40 IMPACT OF INCREASING USE OF NON-CONVENTIONAL FUEL IN TRACTORS
EXHIBIT 41 IMPACT OF FINANCIAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES
EXHIBIT 42 IMPACT OF INCREASED FOOD CONSUMPTION & POPULATION GROWTH
EXHIBIT 43 IMPACT OF REDUCING WORKFORCE TO BOOST FARM MECHANIZATION
EXHIBIT 44 IMPACT OF GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS
EXHIBIT 45 IMPACT OF FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT
EXHIBIT 46 IMPACT OF RISING DEMAND FOR USED & RENTAL TRACTORS
EXHIBIT 47 IMPACT OF CLIMATE CHANGE ADVERSELY IMPACTING AGRICULTURAL ACTIVITIES
EXHIBIT 48 FIVE FORCES ANALYSIS 2021
EXHIBIT 49 TOTAL SHARE BY SEGMENTS 2020 (%)
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2015−2021
TABLE 3 NEW ZEALAND: LAND HOLDING BY REGIONS 2020
TABLE 4 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 5 80-160 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 6 161-260 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 7 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 8 2-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 9 4-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)
TABLE 10 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 11 AUCKLAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 12 NELSON AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 13 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 14 TARANAKI AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 15 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 16 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 17 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 18 OTAGO AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 19 OTAGO AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 20 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 21 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 22 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)
TABLE 23 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)
TABLE 24 NEW ZEALAND TRACTOR UNITS SALES BY HP RANGE AND TOP 10 PLAYERS 2021
TABLE 25 JOHN DEERE: MAJOR PRODUCT OFFERINGS
TABLE 26 AGCO: MAJOR PRODUCT OFFERINGS
TABLE 27 CNH: MAJOR PRODUCT OFFERINGS
TABLE 28 KUBOTA: MAJOR PRODUCT OFFERINGS
TABLE 29 DEUTZ-FAHR: MAJOR PRODUCT OFFERINGS
TABLE 30 YANMAR: MAJOR PRODUCT OFFERINGS
TABLE 31 CLAAS GROUP: MAJOR PRODUCT OFFERINGS
TABLE 32 JCB: MAJOR PRODUCT OFFERINGS
TABLE 33 ISEKI: MAJOR PRODUCT OFFERINGS
TABLE 34 KIOTI: MAJOR PRODUCT OFFERINGS
TABLE 35 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)
TABLE 36 NEW ZEALAND LESS THAN 80 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 37 NEW ZEALAND 80-160 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 38 NEW ZEALAND 161-260 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 39 NEW ZEALAND ABOVE 260 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 40 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021–2028 (UNITS)
TABLE 41 NEW ZEALAND TWO-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 42 NEW ZEALAND FOUR-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 43 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)
TABLE 44 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 45 NEW ZEALAND AUCKLAND REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 46 NELSON AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 47 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 48 TARANAKI AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 49 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 50 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 51 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 52 OTAGO AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 53 NEW ZEALAND OTAGO REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 54 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 55 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
TABLE 56 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)
TABLE 57 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 MARKET AT A GLANCE
7 PREMIUM INSIGHTS
7.1 REPORT COVERAGE IN TERMS OF DATA
8 INTRODUCTION
8.1 OVERVIEW
8.2 NEW ZEALAND AGRICULTURAL INNOVATION POLICY
8.2.1 RECENT CHANGES TO AGRICULTURAL POLICIES
8.3 VALUE CHAIN ANALYSIS
8.3.1 OVERVIEW
8.3.2 RAW MATERIAL & COMPONENT SUPPLIERS
8.3.3 MANUFACTURERS
8.3.4 DEALERS/DISTRIBUTORS
8.3.5 RETAILERS
8.3.6 END-USERS
8.4 NEW ZEALAND AGRICULTURAL EVOLUTION
8.5 LAND HOLDING STRUCTURES BY REGIONS
8.6 IMPORT & EXPORT ANALYSIS
8.7 TECHNOLOGICAL ADVANCES
9 MARKET LANDSCAPE
9.1 MARKET OVERVIEW
9.1.1 MAJOR LABOR SHORTAGE IN AGRICULTURE SECTOR
9.2 MARKET SIZE & FORECAST
10 HORSEPOWER
10.1 MARKET SNAPSHOT & GROWTH ENGINE
10.2 MARKET OVERVIEW
10.3 LESS THAN 80 HP
10.3.1 MARKET OVERVIEW
10.3.2 MARKET SIZE & FORECAST
10.3.3 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS
10.4 80–160 HP
10.4.1 MARKET OVERVIEW
10.4.2 MARKET SIZE & FORECAST
10.4.3 80–160 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS
10.5 161–260 HP
10.5.1 MARKET OVERVIEW
10.5.2 MARKET SIZE & FORECAST
10.5.3 161–260 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS
10.6 ABOVE 260 HP
10.6.1 MARKET OVERVIEW
10.6.2 MARKET SIZE & FORECAST
10.6.3 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS
11 WHEEL DRIVE
11.1 MARKET SNAPSHOT & GROWTH ENGINE
11.2 MARKET OVERVIEW
11.2.1 MARKET SIZE & FORECAST
11.3 2WD TRACTORS
11.3.1 MARKET OVERVIEW
11.3.2 MARKET SIZE & FORECAST
11.3.3 2WD AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS
11.4 4WD TRACTORS
11.4.1 MARKET OVERVIEW
11.4.2 MARKET SIZE & FORECAST
11.4.3 4WD AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS
12 REGIONS
12.1 MARKET SNAPSHOT & GROWTH ENGINE
12.2 MARKET OVERVIEW
12.3 AUCKLAND
12.3.1 MARKET OVERVIEW
12.3.2 MARKET SIZE & FORECAST
12.3.3 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP
12.3.4 AUCKLAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.4 NELSON
12.4.1 MARKET OVERVIEW
12.4.2 MARKET SIZE & FORECAST
12.4.3 NELSON AGRICULTURE TRACTOR MARKET BY HP
12.4.4 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.5 TARANAKI
12.5.1 MARKET OVERVIEW
12.5.2 MARKET SIZE & FORECAST
12.5.3 TARANAKI AGRICULTURE TRACTOR MARKET BY HP
12.5.4 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.6 WELLINGTON
12.6.1 MARKET OVERVIEW
12.6.2 MARKET SIZE & FORECAST
12.6.3 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP
12.6.4 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.7 OTAGO
12.7.1 MARKET OVERVIEW
12.7.2 MARKET SIZE & FORECAST
12.7.3 OTAGO AGRICULTURE TRACTOR MARKET BY HP
12.7.4 OTAGO REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.8 CANTERBURY
12.8.1 MARKET OVERVIEW
12.8.2 MARKET SIZE & FORECAST
12.8.3 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP
12.8.4 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
12.9 HAWKE’S BAY
12.9.1 MARKET OVERVIEW
12.9.2 MARKET SIZE & FORECAST
12.9.3 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP
12.9.4 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE
13 MARKET OPPORTUNITIES & TRENDS
13.1 TECHNOLOGICAL ADVANCES IN TRACTORS
13.1.1 GPS TECHNOLOGY
13.1.2 GROWING DEMAND FOR AUTONOMOUS TRACTORS
13.2 INCREASING POTENTIAL FOR LOW-EMISSION AND ELECTRIC TRACTORS
13.3 INCREASING USE OF NON-CONVENTIONAL FUEL IN TRACTORS
14 MARKET GROWTH ENABLERS
14.1 FINANCIAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES
14.2 INCREASED FOOD CONSUMPTION & POPULATION GROWTH
14.3 REDUCING WORKFORCE TO BOOST FARM MECHANIZATION
14.4 GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS
14.4.1 AGRICULTURAL EXPORTS
15 MARKET RESTRAINTS
15.1 FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT
15.1.1 LOW LEVELS OF EDUCATION AMONG FARMERS IN EMERGING COUNTRIES
15.1.2 RESOURCE SCARCITY OF SMALL AND MEDIUM FARMERS
15.2 RISING DEMAND FOR USED & RENTAL TRACTORS
15.3 CLIMATE CHANGE ADVERSELY IMPACTING AGRICULTURAL ACTIVITIES
16 FIVE FORCES ANALYSIS
16.1.1 THREAT OF NEW ENTRANTS
16.1.2 BARGAINING POWER OF SUPPLIERS
16.1.3 BARGAINING POWER OF BUYERS
16.1.4 THREAT OF SUBSTITUTES
16.1.5 COMPETITIVE RIVALRY
17 COMPETITIVE LANDSCAPE
17.1 COMPETITION OVERVIEW
17.1.1 BRAND LOYALTY AMONG FARMERS
17.1.2 RECENT DEVELOPMENTS BY TOP PLAYERS
17.1.3 SALES & EXPORTS
18 KEY COMPANY PROFILES
18.1 JOHN DEERE
18.1.1 BUSINESS OVERVIEW
18.1.2 JOHN DEERE IN AGRICULTURE TRACTOR MARKET
18.1.3 PRODUCT OFFERINGS
18.1.4 KEY STRATEGIES
18.1.5 KEY STRENGTHS
18.1.6 KEY OPPORTUNITIES
18.2 AGCO
18.2.1 BUSINESS OVERVIEW
18.2.2 AGCO IN AGRICULTURE TRACTOR MARKET
18.2.3 PRODUCT OFFERINGS
18.2.4 KEY STRATEGIES
18.2.5 KEY STRENGTHS
18.2.6 KEY OPPORTUNITIES
18.3 CNH INDUSTRIAL
18.3.1 BUSINESS OVERVIEW
18.3.2 CNH IN AGRICULTURE TRACTOR MARKET
18.3.3 PRODUCT OFFERINGS
18.3.4 KEY STRATEGIES
18.3.5 KEY STRENGTHS
18.3.6 KEY OPPORTUNITIES
18.4 KUBOTA
18.4.1 BUSINESS OVERVIEW
18.4.2 KUBOTA IN AGRICULTURE TRACTOR MARKET
18.4.3 PRODUCT OFFERINGS
18.4.4 KEY STRATEGIES
18.4.5 KEY STRENGTHS
18.4.6 KEY OPPORTUNITIES
19 OTHER PROMINENT VENDORS
19.1 DEUTZ-FAHR
19.1.1 BUSINESS OVERVIEW
19.1.2 PRODUCT OFFERINGS
19.2 YANMAR
19.2.1 BUSINESS OVERVIEW
19.2.2 PRODUCT OFFERINGS
19.3 CLAAS GROUP
19.3.1 BUSINESS OVERVIEW
19.3.2 PRODUCT OFFERINGS
19.4 JCB
19.4.1 BUSINESS OVERVIEW
19.4.2 PRODUCT OFFERINGS
19.5 ISEKI
19.5.1 BUSINESS OVERVIEW
19.5.2 PRODUCT OFFERINGS
19.6 KIOTI
19.6.1 BUSINESS OVERVIEW
19.6.2 PRODUCT OFFERINGS
20 REPORT SUMMARY
20.1 KEY TAKEAWAYS
20.2 STRATEGIC RECOMMENDATIONS
21 QUANTITATIVE SUMMARY
21.1 HORSEPOWER
21.2 WHEEL DRIVE TYPE
21.3 REGIONS
22 APPENDIX
22.1 ABBREVIATIONS
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Frequently Asked Questions
How many tractors are sold in New Zealand each year?
What are the expected units to be sold in the New Zealand tractor market by 2028?
What is the growth rate of the New Zealand tractor market?
Tractors with which horsepower type will constitute the largest share by 2028 in New Zealand?
Which wheel drive holds the highest market shares in the New Zealand tractor market?
Which companies dominate the New Zealand tractor market share?
Other RELATED Reports
Australia Tractors Market – Industry Analysis & Forecast 2022-2028
Published : October 2022