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THE GLOBAL HOME FRAGRANCE MARKET IS EXPECTED TO REACH USD 11.94 BILLION BY 2028 FROM USD 9.15 BILLION IN 2022, GROWING AT A CAGR OF 4.54% DURING THE FORECAST PERIOD.
The Home Fragrance Market Size, Share, & Trends Analysis Report by
- Product: Candles, Room Sprays, Reed Diffusers, Essential Oils & Wax Melts, Incense Sticks & Cones, and Others
- Form: Liquid, Semi-Solid, and Solid
- Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online, and Others
- Geography: North America, Europe, APAC, Latin America, and Middle East & Africa
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2023–2028.
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
HOME FRAGRANCE MARKET REPORT SCOPE
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| Market Size (2028) | USD 11.94 Billion |
| Market Size (2022) | USD 9.15 Billion |
| CAGR (2022-2028) | 4.54% |
| Base Year | 2022 |
| Forecast Year | 2023-2028 |
| Market Segments | Product, Form, Distribution Channel, and Geography |
| Geographic Analysis | North America, Europe, APAC, Latin America, and Middle East & Africa |
| KEY PLAYERS | Procter & Gamble, S.C. Johnson & Son, Godrej Consumer Products, Reckitt Benckiser Group, and Newell Brands |
The global home fragrance market size crossed USD 9.15 billion in 2022 and is expected to reach USD 11.94 billion by 2028, growing at a CAGR of 4.54% during the forecast period. Home fragrances can create a pleasant atmosphere as well as mask odors. There are several home fragrances, such as scented candles, reed diffusers, room sprays, essential oils & wax melts, incense sticks & cones, and other products such as potpourri, sacks & sachets, scented ceramics. These products are available in various colors, designs, and types, which can enhance the aesthetic of the home as well as help in the well-being of the people. Further, the scented candle segment is one of the fastest-growing home fragrance industries.
Key Winning Imperatives in the Global Home Fragrance Market
- A candle's personalized and emotional appeal is an increasingly significant factor in a consumer’s purchasing decisions.
- Eco-friendly packaging for home fragrance products with nature-friendly and organic components, such as corrugated hemp boxes and jute bags, will support the growth of sustainable packaging for home fragrance products.
- Aromatherapy helps in easing stress, depression, and anxiety and boosts the feeling of relaxation, and improves sleep.
MARKET TRENDS & OPPORTUNITIES
Rising Preference For Personalized Scented Candles
Nowadays, candles have become household accessories to have in the home. The candle industry has experienced a big boom in the past few years. The personalization of candles is becoming more popular, and people are looking for personal stamps on a product with the freedom to design and customize products according to their preferences. People looking to customize candles with their own aromatic choices have been creating opportunities for home fragrance market players to offer new products to consumers.
Shift In Focus Toward Sustainability
Modern consumers are highly concerned about environmental maintenance, which makes them adopt sustainable choices. Therefore, eco-friendly home fragrance packaging boxes have more preference over the rest of the products in the competition. Also, sustainable packaging will be aided by eco-friendly packaging for home fragrance products made of natural and organic materials, such as jute bags and corrugated hemp boxes.
Rising Penetration Of E-Commerce Channels
E-commerce sales have steadily risen for years, and the increase in internet penetration has supported the growth worldwide. Due to the rising disposable incomes and changing lifestyles in several regions, the demand for home fragrances has significantly increased. E-commerce platforms such as Amazon, eBay, and Shopify are gaining huge traction among consumers for purchasing home fragrances such as luxury candles, reed diffusers, room fresheners, etc. E-commerce retailers market artistically designed home fragrances, especially candles with elaborate shapes and sculptural crafting. This has created a spike in consumer interest in purchasing home fragrances and boosted the global industry.
INDUSTRY RESTRAINTS
Potential Health Risks
Several fragrances can lead to health problems. According to Healthdirect, around one in three people report health problems when exposed to fragrance products. These health problems can include headaches, asthma attacks, hay fever, nausea, migraine, seizures, breathing problems, rashes, congestion, and dizziness. Inhaling essential oils that are diffused is generally safe for most people. Some people might react to the fumes and get an asthma attack. In addition, essential oils can cause severe lung infections, known as pneumonitis, for some people. Therefore, such factors with the potential for health risks are anticipated to hinder the growth of the home fragrance market during the forecast period.
SEGMENTATION INSIGHTS
INSIGHTS BY PRODUCT
The candle market dominated the global home fragrance market, accounting for over 37% share in 2022. Mostly, a scented candle comprises a combination of natural and synthetic fragrances. The fragrance material might be derived from essential oils or synthetic aroma chemicals. Before, candles were necessary; now, they are used as a luxury to enhance homes. Initially, they were very simple in design and used to light the night, although now they work to offer scent and decorative aspects. Scented candles are popular and bring fresh, new scents to the consumer. The segment is anticipated to generate additional revenue of USD 1.24 billion during the forecast period and is growing at an absolute rate of 36.43% by 2028.
INSIGHTS BY FORM
The liquid form segment held the largest global home fragrance market share in 2022. Liquid home fragrance product includes essential oils, room sprays, etc. They are a mixture of aroma compounds, fixatives, and solvents in liquid form. Further, essential oils are concentrated hydrophobic liquids containing volatile chemical compounds from plants, i.e., easily evaporated at normal temperatures. The segment is anticipated to generate additional revenue of USD 1.5 billion during the forecast period.
INSIGHTS BY DISTRIBUTION CHANNEL
The supermarkets & hypermarkets distribution channel dominated the global home fragrance market and was valued at over USD 4 billion in 2022. The segment includes home fragrance products such as scented candles, reed diffusers, room sprays, incense sticks & cones, etc., in supermarkets & hypermarkets, which are primarily self-serving shops offering a wide variety of food and other household products. Most major players have started offering a broad range of home fragrance products through supermarkets and hypermarkets. The distribution methods are the key influencers in determining the sales and industry share of the brands in the global home fragrance market. Home fragrance product distribution is highly significant and requires research to understand the most effective and safe channel. Major retail channels like Walmart, Costco, Walgreens, Sainsbury’s, and Morrisons are major sources of sales for home fragrance products in western countries.
GEOGRAPHICAL ANALYSIS
North America dominated the global home fragrance market in 2022, valued at over USD 3 billion. The rising preference of consumers towards sustainable and natural products, increasing disposable income, and growing prevalence of lifestyle well-being are the factors supporting the demand for home fragrance products in the region. Furthermore, the U.S. and Canada are the major industries in the region. The most popular types of candles are container and jar candles with American consumers. Consumers are progressively purchasing candles as a focal point for their home décor and aromatherapy, such as stress reduction and relaxation.
The Europe home fragrance market accounted for a 30% share of the global market in 2022. Europe accounts for about two-thirds of worldwide candle imports, making Europe a potential candle industry, and candles play a significant role in wellness at home. Further, the APAC home fragrance market is growing at the fastest CAGR during the forecast period. China, India, Japan, Australia, and South Korea are the key countries in the region. Growing preferences of consumers to spend on aesthetic home fragrances are anticipated to drive the home fragrance industry in the region.
COMPETITIVE LANDSCAPE
The global home fragrance market is highly fragmented, and the degree of fragmentation is expected to accelerate during the forecast period. There is a significant number of global and domestic vendors across the geographies. While large organizations with a considerable budget have pricing, flexibility in approach, and the ability to customize solutions as their top criteria, smaller organizations do not emphasize reporting as much. Further, pricing is the top criterion, while expertise and testimonials are at the bottom. Vendors compete in terms of brand value, customization ability, price, skilled workforce, and technological capability.
The global home fragrance market leaders include Procter & Gamble, S.C. Johnson & Son, Godrej Consumer Products, Reckitt Benckiser Group, and Newell Brands. Some of the strategies among key players in the market for home fragrances are product launches, mergers, acquisitions, and collaborations. Mergers and acquisitions are common within the industry as players look to expand and become more comprehensive in their offerings. A trend witnessed among vendors in a landscape where consolidation occurs is the focus on merging two platforms. As large players join hands, resources are spent on merging rather than innovation. Product innovation and technological developments have led to additional benefits of using home fragrance products. Companies are launching new and advanced products to strengthen their portfolios and cater to the industry’s requirements.
SNAPSHOT
The global home fragrance market is expected to grow at a CAGR of approximately 4.54% from 2022 to 2028.
The following factors are likely to contribute to the growth of the home fragrance market during the forecast period:
- Rising Penetration of E-commerce Channels
- Growing Gen Z and Millennial Population
- Rapid Urbanization
- Rising Mental Health Problems
Base Year: 2022
Forecast Year: 2023-2028
The report considers the present scenario of the home fragrance market and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.
Key Company Profiles
- Procter & Gamble
- Business Overview
- Product Offerings
- Key Strategies
- Key Strengths
- Key Opportunities
- S.C. Johnson & Son
- Godrej Consumer Products
- Reckitt Benckiser Group
- Newell Brands
Other Prominent Vendors
- Henkel
- Business Overview
- Product Offerings
- Faultless Brands
- Beaumont Products
- ILLUME
- GALA GROUP
- Voluspa
- Seda France’s
- NEST
- The Estée Lauder Companies
- Bougie et Senteur
- Circle E Candles
- Esteban
- Broken Top Brands
- Bridgewater Candle Company
- The Copenhagen Company
- Pure Source India
- Asian Aura
- Odonil
- ScentAir
- P.F. Candle Company
Segmentation by Product
- Candles
- Room Sprays
- Reed Diffusers
- Essential Oils & Wax Melts
- Incense Sticks & Cones
- Others
Segmentation by Form
- Liquid
- Semi-Solid
- Solid
Segmentation by Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
- Others
Segmentation by Geography
- North America
- US
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- APAC
- China
- India
- Japan
- Australia
- South Korea
- Latin America
- Brazil
- Mexico
- Argentina
- Middle East & Africa
- GCC
- South Africa
Frequently Asked Questions
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EXHIBIT 1 SEGMENTATION OF GLOBAL HOME FRAGRANCE MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 GLOBAL HOME FRAGRANCE MARKET 2022 & 2028 ($ BILLION)
EXHIBIT 4 KEY PLAYERS IN GLOBAL HOME FRAGRANCE MARKET
EXHIBIT 5 VALUE CHAIN OF FRAGRANCE INDUSTRY
EXHIBIT 6 VALUE CHAIN OF CANDLE INDUSTRY
EXHIBIT 7 IMPACT OF PREFERENCE FOR PERSONALIZED SCENTED CANDLES
EXHIBIT 8 IMPACT OF FOCUS ON SUSTAINABLE PACKAGING
EXHIBIT 9 IMPACT OF ADVENT OF AROMATHERAPY
EXHIBIT 10 IMPACT OF PENETRATION OF E-COMMERCE CHANNELS
EXHIBIT 11 GLOBAL RETAIL E-COMMERCE SALES 2019–2024 ($ BILLION)
EXHIBIT 12 IMPACT OF POPULARITY AMONG GEN Z & MILLENNIAL POPULATIONS
EXHIBIT 13 IMPACT OF RAPID URBANIZATION
EXHIBIT 14 IMPACT OF INCREASED MENTAL HEALTH PROBLEMS
EXHIBIT 15 IMPACT OF HIGHLY COMPETITIVE & FRAGMENTED MARKET
EXHIBIT 16 KEY COMPETITIVE FACTORS IN GLOBAL HOME FRAGRANCE MARKET
EXHIBIT 17 IMPACT OF POTENTIAL HEALTH RISKS
EXHIBIT 18 GLOBAL HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 19 FIVE FORCES ANALYSIS 2022
EXHIBIT 20 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 21 OVERVIEW: GLOBAL HOME FRAGRANCE MARKET BY PRODUCT
EXHIBIT 22 GLOBAL CANDLES HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 23 GLOBAL ROOM SPRAYS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 24 GLOBAL REED DIFFUSERS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 25 GLOBAL ESSENTIAL OILS & WAX MELTS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 26 GLOBAL INCENSE STICKS & CONES HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 27 GLOBAL OTHER PRODUCTS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 28 INCREMENTAL GROWTH BY FORM 2022 & 2028
EXHIBIT 29 OVERVIEW: GLOBAL HOME FRAGRANCE MARKET BY FORM
EXHIBIT 30 GLOBAL LIQUID HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 31 GLOBAL SEMI-SOLID HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 32 GLOBAL SOLID HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 33 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 34 OVERVIEW: GLOBAL HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL
EXHIBIT 35 GLOBAL SUPERMARKETS & HYPERMARKETS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 36 GLOBAL CONVENIENCE STORES HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 37 GLOBAL ONLINE HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 38 GLOBAL OTHER DISTRIBUTION CHANNELS HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 39 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028
EXHIBIT 40 NORTH AMERICA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 41 NORTH AMERICA: HOME FRAGRANCE MARKET BY KEY COUNTRIES 2022 & 2028 ($ MILLION)
EXHIBIT 42 INCREMENTAL GROWTH IN NORTH AMERICA 2022 & 2028
EXHIBIT 43 US HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 44 CANADA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 45 EUROPE HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 46 TOPMOST FRAGRANCES USED IN EUROPE (2022)
EXHIBIT 47 EUROPE: IMPORT OF CANDLES, 2015–2019 ($ MILLION)
EXHIBIT 48 EUROPE: HOME FRAGRANCE MARKET BY KEY COUNTRIES 2022 & 2028 ($ MILLION)
EXHIBIT 49 INCREMENTAL GROWTH IN EUROPE 2022 & 2028
EXHIBIT 50 GERMANY HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 51 UK HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 52 FRANCE HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 53 ITALY HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 54 SPAIN HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 55 APAC HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 56 APAC: HOME FRAGRANCE MARKET BY KEY COUNTRIES 2022 & 2028 ($ MILLION)
EXHIBIT 57 INCREMENTAL GROWTH IN APAC 2022 & 2028
EXHIBIT 58 CHINA: URBAN POPULATION 2016–2022 (%)
EXHIBIT 59 CHINA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 60 INDIA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 61 INDIA: URBAN POPULATION 2016–2021 (%)
EXHIBIT 62 JAPAN HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 63 JAPAN: URBAN POPULATION 2016–2021 (%)
EXHIBIT 64 AUSTRALIA: URBAN POPULATION 2016–2021 (%)
EXHIBIT 65 AUSTRALIA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 66 SOUTH KOREA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 67 LATIN AMERICA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 68 LATIN AMERICA: HOME FRAGRANCE MARKET BY KEY COUNTRIES 2022 & 2028 ($ MILLION)
EXHIBIT 69 INCREMENTAL GROWTH IN LATIN AMERICA 2022 & 2028
EXHIBIT 70 BRAZIL HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 71 MEXICO HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 72 ARGENTINA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 73 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 74 MIDDLE EAST & AFRICA: HOME FRAGRANCE MARKET BY KEY COUNTRIES 2022 & 2028 ($ MILLION)
EXHIBIT 75 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2022 & 2028
EXHIBIT 76 GCC HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 77 SOUTH AFRICA HOME FRAGRANCE MARKET 2022–2028 ($ MILLION)
EXHIBIT 78 PARAMETERS FOR COMPETITION
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2016–2022
TABLE 3 GLOBAL URBAN POPULATION 2022
TABLE 4 GLOBAL HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 5 CANDLES HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 6 ROOM SPRAYS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 7 REED DIFFUSERS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 8 ESSENTIAL OILS & WAX MELTS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 9 INCENSE STICKS & CONES HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 10 OTHER PRODUCTS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 11 GLOBAL HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 12 LIQUID HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 13 SEMI-SOLID HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 14 SOLID HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 15 GLOBAL HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 16 SUPERMARKETS & HYPERMARKETS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 17 CONVENIENCE STORES HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 18 ONLINE HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 19 OTHER DISTRIBUTION CHANNELS HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 20 HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 21 NORTH AMERICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 22 NORTH AMERICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 23 NORTH AMERICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 24 EUROPE HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 25 EUROPE HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 26 EUROPE HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 27 APAC HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 28 APAC HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 29 APAC HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 30 LATIN AMERICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 31 LATIN AMERICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 32 LATIN AMERICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 33 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 34 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 35 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 36 PROCTER & GAMBLE: MAJOR PRODUCT OFFERINGS
TABLE 37 S.C. JOHNSON & SON: MAJOR PRODUCT OFFERINGS
TABLE 38 GODREJ CONSUMER PRODUCTS: MAJOR PRODUCT OFFERINGS
TABLE 39 RECKITT BENCKISER GROUP: MAJOR PRODUCT OFFERINGS
TABLE 40 NEWELL BRANDS: MAJOR PRODUCT OFFERINGS
TABLE 41 HENKEL: MAJOR PRODUCT OFFERINGS
TABLE 42 FAULTLESS BRANDS: MAJOR PRODUCT OFFERINGS
TABLE 43 BEAUMONT PRODUCTS: MAJOR PRODUCT OFFERINGS
TABLE 44 ILLUME: MAJOR PRODUCT OFFERINGS
TABLE 45 GALA GROUP: MAJOR PRODUCT OFFERINGS
TABLE 46 VOLUSPA: MAJOR PRODUCT OFFERINGS
TABLE 47 SEDA FRANCE’S: MAJOR PRODUCT OFFERINGS
TABLE 48 NEST: MAJOR PRODUCT OFFERINGS
TABLE 49 THE ESTÉE LAUDER COMPANIES: MAJOR PRODUCT OFFERINGS
TABLE 50 BOUGIE ET SENTEUR: MAJOR PRODUCT OFFERINGS
TABLE 51 CIRCLE E CANDLES: MAJOR PRODUCT OFFERINGS
TABLE 52 ESTEBAN: MAJOR PRODUCT OFFERINGS
TABLE 53 BROKEN TOP BRANDS: MAJOR PRODUCT OFFERINGS
TABLE 54 BRIDGEWATER CANDLE COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 55 THE COPENHAGEN COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 56 PURE SOURCE INDIA: MAJOR PRODUCT OFFERINGS
TABLE 57 ASIAN AURA: MAJOR PRODUCT OFFERINGS
TABLE 58 ODONIL: MAJOR PRODUCT OFFERINGS
TABLE 59 SCENTAIR: MAJOR PRODUCT OFFERINGS
TABLE 60 P.F. CANDLE COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 61 GLOBAL HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 62 GLOBAL HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 63 GLOBAL HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 64 HOME FRAGRANCE MARKET BY GEOGRAPHY 2022–2028 ($ MILLION)
TABLE 65 NORTH AMERICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 66 NORTH AMERICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 67 NORTH AMERICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 68 EUROPE HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 69 EUROPE HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 70 EUROPE HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 71 APAC HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 72 APAC HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 73 APAC HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 74 LATIN AMERICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 75 LATIN AMERICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 76 LATIN AMERICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 77 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 78 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY FORM 2022–2028 ($ MILLION)
TABLE 79 MIDDLE EAST & AFRICA HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.4 MARKET SEGMENTATION
4.4.1 MARKET SEGMENTATION BY PRODUCT
4.4.2 MARKET SEGMENTATION BY FORM
4.4.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
4.4.4 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
6.1 MARKET OVERVIEW
6.1.1 MARKET TRENDS
6.1.2 MARKET OPPORTUNITIES
6.1.3 MARKET ENABLERS
6.1.4 MARKET CHALLENGES
6.2 SEGMENT OVERVIEW
6.3 COMPETITIVE LANDSCAPE
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.1.1 FRAGRANCES
8.2 VALUE CHAIN ANALYSIS
8.2.1 FRAGRANCE INDUSTRY
8.2.2 CANDLE INDUSTRY
8.2.3 RAW MATERIAL SUPPLIERS
8.2.4 MANUFACTURERS
8.2.5 DISTRIBUTORS
8.2.6 END-USERS
9 MARKET OPPORTUNITIES & TRENDS
9.1 PREFERENCE FOR PERSONALIZED SCENTED CANDLES
9.2 FOCUS ON SUSTAINABLE PACKAGING
9.3 ADVENT OF AROMATHERAPY
10 MARKET GROWTH ENABLERS
10.1 PENETRATION OF E-COMMERCE CHANNELS
10.2 POPULARITY AMONG GEN Z & MILLENNIAL POPULATIONS
10.3 RAPID URBANIZATION
10.4 INCREASED MENTAL HEALTH PROBLEMS
11 MARKET RESTRAINTS
11.1 HIGHLY COMPETITIVE & FRAGMENTED MARKET
11.2 POTENTIAL HEALTH RISKS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.3 FIVE FORCES ANALYSIS
12.3.1 THREAT OF NEW ENTRANTS
12.3.2 BARGAINING POWER OF SUPPLIERS
12.3.3 BARGAINING POWER OF BUYERS
12.3.4 THREAT OF SUBSTITUTES
12.3.5 COMPETITIVE RIVALRY
13 PRODUCT
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 CANDLES
13.3.1 MARKET OVERVIEW
13.3.2 MARKET SIZE & FORECAST
13.3.3 MARKET BY GEOGRAPHY
13.4 ROOM SPRAYS
13.4.1 MARKET OVERVIEW
13.4.2 MARKET SIZE & FORECAST
13.4.3 MARKET BY GEOGRAPHY
13.5 REED DIFFUSERS
13.5.1 MARKET OVERVIEW
13.5.2 MARKET SIZE & FORECAST
13.5.3 MARKET BY GEOGRAPHY
13.6 ESSENTIAL OILS & WAX MELTS
13.6.1 MARKET OVERVIEW
13.6.2 MARKET SIZE & FORECAST
13.6.3 MARKET BY GEOGRAPHY
13.7 INCENSE STICKS & CONES
13.7.1 MARKET OVERVIEW
13.7.2 MARKET SIZE & FORECAST
13.7.3 MARKET BY GEOGRAPHY
13.8 OTHERS
13.8.1 MARKET OVERVIEW
13.8.2 MARKET SIZE & FORECAST
13.8.3 MARKET BY GEOGRAPHY
14 FORM
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 LIQUID
14.3.1 MARKET OVERVIEW
14.3.2 MARKET SIZE & FORECAST
14.3.3 MARKET BY GEOGRAPHY
14.4 SEMI-SOLID
14.4.1 MARKET OVERVIEW
14.4.2 MARKET SIZE & FORECAST
14.4.3 MARKET BY GEOGRAPHY
14.5 SOLID
14.5.1 MARKET OVERVIEW
14.5.2 MARKET SIZE & FORECAST
14.5.3 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 SUPERMARKETS & HYPERMARKETS
15.3.1 MARKET OVERVIEW
15.3.2 MARKET SIZE & FORECAST
15.3.3 MARKET BY GEOGRAPHY
15.4 CONVENIENCE STORES
15.4.1 MARKET OVERVIEW
15.4.2 MARKET SIZE & FORECAST
15.4.3 MARKET BY GEOGRAPHY
15.5 ONLINE
15.5.1 MARKET OVERVIEW
15.5.2 MARKET SIZE & FORECAST
15.5.3 MARKET BY GEOGRAPHY
15.6 OTHERS
15.6.1 MARKET OVERVIEW
15.6.2 MARKET SIZE & FORECAST
15.6.3 MARKET BY GEOGRAPHY
16 GEOGRAPHY
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW
17 NORTH AMERICA
17.1 MARKET OVERVIEW
17.2 MARKET SIZE & FORECAST
17.3 MARKET SEGMENTATION
17.4 PRODUCT
17.4.1 MARKET SIZE & FORECAST
17.5 FORM
17.5.1 MARKET SIZE & FORECAST
17.6 DISTRIBUTION CHANNEL
17.6.1 MARKET SIZE & FORECAST
17.7 KEY COUNTRIES
17.7.1 US: MARKET SIZE & FORECAST
17.7.2 CANADA: MARKET SIZE & FORECAST
18 EUROPE
18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 MARKET SEGMENTATION
18.4 PRODUCT
18.4.1 MARKET SIZE & FORECAST
18.5 FORM
18.5.1 MARKET SIZE & FORECAST
18.6 DISTRIBUTION CHANNEL
18.6.1 MARKET SIZE & FORECAST
18.7 KEY COUNTRIES
18.7.1 GERMANY: MARKET SIZE & FORECAST
18.7.2 UK: MARKET SIZE & FORECAST
18.7.3 FRANCE: MARKET SIZE & FORECAST
18.7.4 ITALY: MARKET SIZE & FORECAST
18.7.5 SPAIN: MARKET SIZE & FORECAST
19 APAC
19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 MARKET SEGMENTATION
19.4 PRODUCT
19.4.1 MARKET SIZE & FORECAST
19.5 FORM
19.5.1 MARKET SIZE & FORECAST
19.6 DISTRIBUTION CHANNEL
19.6.1 MARKET SIZE & FORECAST
19.7 KEY COUNTRIES
19.7.1 CHINA: MARKET SIZE & FORECAST
19.7.2 INDIA: MARKET SIZE & FORECAST
19.7.3 JAPAN: MARKET SIZE & FORECAST
19.7.4 AUSTRALIA: MARKET SIZE & FORECAST
19.7.5 SOUTH KOREA: MARKET SIZE & FORECAST
20 LATIN AMERICA
20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 MARKET SEGMENTATION
20.4 PRODUCT
20.4.1 MARKET SIZE & FORECAST
20.5 FORM
20.5.1 MARKET SIZE & FORECAST
20.6 DISTRIBUTION CHANNEL
20.6.1 MARKET SIZE & FORECAST
20.7 KEY COUNTRIES
20.7.1 BRAZIL: MARKET SIZE & FORECAST
20.7.2 MEXICO: MARKET SIZE & FORECAST
20.7.3 ARGENTINA: MARKET SIZE & FORECAST
21 MIDDLE EAST & AFRICA
21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 MARKET SEGMENTATION
21.4 PRODUCT
21.4.1 MARKET SIZE & FORECAST
21.5 FORM
21.5.1 MARKET SIZE & FORECAST
21.6 DISTRIBUTION CHANNEL
21.6.1 MARKET SIZE & FORECAST
21.7 KEY COUNTRIES
21.7.1 GCC: MARKET SIZE & FORECAST
21.7.2 SOUTH AFRICA: MARKET SIZE & FORECAST
22 COMPETITIVE LANDSCAPE
22.1 COMPETITION OVERVIEW
23 KEY COMPANY PROFILES
23.1 PROCTER & GAMBLE
23.1.1 BUSINESS OVERVIEW
23.1.2 PRODUCT OFFERINGS
23.1.3 KEY STRATEGIES
23.1.4 KEY STRENGTHS
23.1.5 KEY OPPORTUNITIES
23.2 S.C. JOHNSON & SON
23.2.1 BUSINESS OVERVIEW
23.2.2 PRODUCT OFFERINGS
23.2.3 KEY STRATEGIES
23.2.4 KEY STRENGTHS
23.2.5 KEY OPPORTUNITIES
23.3 GODREJ CONSUMER PRODUCTS
23.3.1 BUSINESS OVERVIEW
23.3.2 PRODUCT OFFERINGS
23.3.3 KEY STRATEGIES
23.3.4 KEY STRENGTHS
23.3.5 KEY OPPORTUNITIES
23.4 RECKITT BENCKISER GROUP
23.4.1 BUSINESS OVERVIEW
23.4.2 PRODUCT OFFERINGS
23.4.3 KEY STRATEGIES
23.4.4 KEY STRENGTHS
23.4.5 KEY OPPORTUNITIES
23.5 NEWELL BRANDS
23.5.1 BUSINESS OVERVIEW
23.5.2 PRODUCT OFFERINGS
23.5.3 KEY STRATEGIES
23.5.4 KEY STRENGTHS
23.5.5 KEY OPPORTUNITIES
24 OTHER PROMINENT VENDORS
24.1 HENKEL
24.1.1 BUSINESS OVERVIEW
24.1.2 PRODUCT OFFERINGS
24.2 FAULTLESS BRANDS
24.2.1 BUSINESS OVERVIEW
24.2.2 PRODUCT OFFERINGS
24.3 BEAUMONT PRODUCTS
24.3.1 BUSINESS OVERVIEW
24.3.2 PRODUCT OFFERINGS
24.4 ILLUME (REGENT HOLDING COMPANY)
24.4.1 BUSINESS OVERVIEW
24.4.2 PRODUCT OFFERINGS
24.5 GALA GROUP
24.5.1 BUSINESS OVERVIEW
24.5.2 PRODUCT OFFERINGS
24.6 VOLUSPA
24.6.1 BUSINESS OVERVIEW
24.6.2 PRODUCT OFFERINGS
24.7 SEDA FRANCE’S
24.7.1 BUSINESS OVERVIEW
24.7.2 PRODUCT OFFERINGS
24.8 NEST
24.8.1 BUSINESS OVERVIEW
24.8.2 PRODUCT OFFERINGS
24.9 THE ESTÉE LAUDER COMPANIES
24.9.1 BUSINESS OVERVIEW
24.9.2 PRODUCT OFFERINGS
24.10 BOUGIE ET SENTEUR
24.10.1 BUSINESS OVERVIEW
24.10.2 PRODUCT OFFERINGS
24.11 CIRCLE E CANDLES
24.11.1 BUSINESS OVERVIEW
24.11.2 PRODUCT OFFERINGS
24.12 ESTEBAN
24.12.1 BUSINESS OVERVIEW
24.12.2 PRODUCT OFFERINGS
24.13 BROKEN TOP BRANDS
24.13.1 BUSINESS OVERVIEW
24.13.2 PRODUCT OFFERINGS
24.14 BRIDGEWATER CANDLE COMPANY
24.14.1 BUSINESS OVERVIEW
24.14.2 PRODUCT OFFERINGS
24.15 THE COPENHAGEN COMPANY
24.15.1 BUSINESS OVERVIEW
24.15.2 PRODUCT OFFERINGS
24.16 PURE SOURCE INDIA
24.16.1 BUSINESS OVERVIEW
24.16.2 PRODUCT OFFERINGS
24.17 ASIAN AURA
24.17.1 BUSINESS OVERVIEW
24.17.2 PRODUCT OFFERINGS
24.18 ODONIL (DABUR)
24.18.1 BUSINESS OVERVIEW
24.18.2 PRODUCT OFFERINGS
24.19 SCENTAIR
24.19.1 BUSINESS OVERVIEW
24.19.2 PRODUCT OFFERINGS
24.2 P.F. CANDLE COMPANY
24.20.1 BUSINESS OVERVIEW
24.20.2 PRODUCT OFFERINGS
25 REPORT SUMMARY
25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS
26 QUANTITATIVE SUMMARY
26.1 MARKET BY PRODUCT
26.2 MARKET BY FORM
26.3 MARKET BY DISTRIBUTION CHANNEL
26.4 MARKET BY GEOGRAPHY
26.5 NORTH AMERICA
26.5.1 PRODUCT
26.5.2 FORM
26.5.3 DISTRIBUTION CHANNEL
26.6 EUROPE
26.6.1 PRODUCT
26.6.2 FORM
26.6.3 DISTRIBUTION CHANNEL
26.7 APAC
26.7.1 PRODUCT
26.7.2 FORM
26.7.3 DISTRIBUTION CHANNEL
26.8 LATIN AMERICA
26.8.1 PRODUCT
26.8.2 FORM
26.8.3 DISTRIBUTION CHANNEL
26.9 MIDDLE EAST & AFRICA
26.9.1 PRODUCT
26.9.2 FORM
26.9.3 DISTRIBUTION CHANNEL
27 APPENDIX
27.1 ABBREVIATIONS
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