Nutricosmetics Market Size, Share & Trend Analysis Report By Product Type(Tablets, Capsules & Softgels, Powder, Liquids), Ingredient Type(Collagen, Vitamins, Carotenoids, Omega 3), Distribution Channel(Offline and Online), Application, Geography, Top Comp

Global Nutricosmetics Market - Focused Insights 2025-2030

NUTRICOSMETICS MARKET INSIGHTS

The global nutricosmetics market was valued at USD 8.48 billion in 2024 and is expected to reach USD 12.37 billion by 2030, growing at a CAGR of 6.49% during the forecast period.

The market is growing at a fast pace with the rising demand from consumers for science-driven, natural, and holistic beauty remedies. As there is more awareness, better ingredient technology, and new product forms, the sector is likely to witness considerable growth in the near future.

NEW PRODUCT DEVELOPMENT

1. In December 2024, SAPPE, Thailand’s leading beauty-focused beverage brand, introduced two new Sappe Beauti functional drinks: Beauti Gluta Glory (Strawberry Flavor) and Beauti Passion (Lemon-Lime Flavor). These innovative beverages are crafted to support both beauty and health, with a special focus on Gen Z consumers.
2. March 5, 2025 – Kirin Holdings Company and its group company, Blackmores have introduced Blackmores Revolutionary Strain LC Plasma Powder 4 Benefits Formula. This innovative product is formulated with Kirin’s exclusive LC-Plasma ingredient.
3. June 27, 2024 – Suntory Holdings has announced the launch of Suntory India Private Limited to strengthen corporate functions, drive growth in its existing spirits business, and explore opportunities in the soft drinks and health and wellness sectors within the Indian market.

KEY TAKEAWAYS

1. Market Growth: The global nutricosmetics market size was valued at USD 8.48 billion in 2024 and is expected to reach USD 12.37 billion by 2030, growing at a CAGR of 6.49% during the forecast period.
2. By Product Type: The tablet segment holds the largest market share, driven by ease of use, stability, accurate dosing, and affordability.
3. By Ingredient Type: The collagen segment shows the highest growth of 7.44%, as they are the most ubiquitous and most widely applied ingredient in the nutricosmetics market.
4. By Distribution Channel: Pharmacies & drugstores dominate with the largest nutricosmetics market share. The segment is growing as they are becoming reliable retail destinations where customers can purchase scientifically supported beauty supplements.
5. By Geography: APAC leads the global nutricosmetics market, driven by high consumer awareness, deep-rooted beauty traditions, and innovation in beauty-from-within solutions.
6. Growth Factor: The global nutricosmetics market is set to grow due to the rise of collagen in nutricosmetics and an increase in awareness of nutritional deficiencies.

MARKET TRENDS

Rising Adoption of Clean Label & Natural Ingredients

The nutricosmetics market is experiencing a strong shift toward clean labels and natural ingredients. The demand for organic, plant-based, and non-synthetic products that align with health, wellness, and sustainability goals is growing significantly. Consumers are becoming more aware of the effects of artificial additives, preservatives, and synthetic chemicals on their health. They are increasingly prioritizing transparency in ingredient lists, opting for products free from artificial fillers. As more consumers adopt plant-based lifestyles, the demand for vegan beauty and wellness supplements is rising. Sustainability has emerged as a key driver in the growth of natural and organic ingredients in nutricosmetics. Consumers are gravitating toward brands that prioritize eco-friendly packaging, sustainable sourcing, cruelty-free and vegan certifications, and carbon-neutral production. Millennials and Gen Z are particularly inclined to buy from vendors that align with sustainability trends and ethical sourcing practices. Plant-based alternatives such as marine collagen, green tea, and ginseng extracts are gaining traction as people shift away from animal-derived ingredients.

Personalization & Customization

Consumers today seek tailored solutions based on their unique health profiles, nutritional requirements, and appearance goals. This demand is driven by advancements in biotechnology, AI-powered guidance, and a growing preference for science-backed, personalized wellness decisions. Awareness of nutrigenomics—how nutrition interacts with genes—and bio-individuality, which highlights that no two individuals have the same nutritional needs, is increasing. This has fueled the market for DNA-designed and microbiome-targeted supplements. Beauty influencers and celebrities are promoting hyper-personalized supplements, prompting their followers to seek similar customized programs. Social media platforms like YouTube, Instagram, and TikTok have accelerated awareness of collagen peptides, adaptogens, and DNA-based nutrition, making personalization more desirable and accessible than ever.

MARKET DRIVERS

Rise In Adoption of Holistic Approach

The holistic concept of beauty and well-being has been the major propellant of the nutricosmetics industry, transforming the mindset of consumers of skincare, hair care, and general well-being. The concept has merged the borderlines of beauty, health, and nutrition, boosting the demand for nutricosmetics. The idea that "beauty comes from within“ which combines the benefits of nutrition and skincare in a single product is gaining traction. Historically, skin and beauty regimens relied on topical products such as creams, serums, and masks. But as consumers better understand the impact of diet, gut, and lifestyle on skin and hair, increasingly consumers are turning to supplements that act from the inside out. Nutricosmetics like collagen peptides, biotin, and antioxidants are coming out as integral components of skin regimens. Increased holistic well-being phenomena such as clean living, mindful being, and organic beauty have fueled the boom in nutricosmetics. Consumers are looking for long-term solutions to beauty rather than temporary solutions. Preventive skin care, including anti-aging and hydration in skin supplements, has experienced explosive growth.

Rise of Collagen In Nutricosmetics

Consumers are shifting from conventional topical skincare to ingestible beauty products that trigger their effects within the body. Collagen supplements show deeper impacts that cannot be achieved by topical creams, and thus they are ideal for long-term beauty therapy. There have been a number of clinical trials confirming that collagen supplements are advantageous in skin hydration, elasticity, and wrinkle reduction, thus engendering greater consumer confidence. Consumers are worried about the aging of their skin, and in seeking ways to diminish wrinkles, fine lines, and loose skin, thus, the popularity of collagen is on the rise. Collagen is also crucial for promoting nail and hair health via the provision of essential amino acids that are used in keratin formation, which is the primary structural protein of the hair and nails. Collagen peptides improve hair strength, reduce breakage, and promote hair thickness via the strengthening of hair follicles and the general scalp health. Companies are investing significantly in clinical trials to prove the efficacy of collagen, further building its credibility and application. Emerging technologies such as hydrolyzed collagen peptides have improved the absorption rate, thereby making collagen even more effective. Therefore, the combined effect of collagen on skin, hair, and nails is fueling demand for collagen in nutricosmetics.

INDUSTRY RESTRAINTS

Lack of Consumer Awareness

Most consumers are unable to identify the difference between nutricosmetics and dietary supplements. Although vitamins and minerals are established for general wellness, individuals don't know or understand that there are certain nutrients such as collagen, hyaluronic acid, and biotin directly involved in bettering skin, hair, and nails. Therefore, the lack of awareness declines demand, especially in areas where nutricosmetics are new. Consumers are still doubtful about the effectiveness of nutricosmetics. In contrast to topical beauty products that deliver visible and sometimes instantaneous outcomes, the outcomes of ingestible beauty supplements are delayed (usually weeks or months). Consumers accustomed to immediate outcomes might become disinterested or doubt their effectiveness. Most companies concentrate on product introductions instead of consumer education about the benefits of their products. In contrast to skincare companies that invest millions in promotions, some nutricosmetics companies do not invest sufficiently in informing their customers about the science behind the formulations. Without effective awareness campaigns, prospective buyers might not recognize the worth of such products.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT TYPE

The global nutricosmetics market by product type is segmented into tablets, capsules & softgels, powder, liquids, and others. In 2024, the tablet segment held the largest market share. Their ease of use, stability, accurate dosing, and affordability make them a favorite among both manufacturers and consumers. Tablets are convenient to store, carry, and consume, and they are extremely convenient for people with busy lifestyles. They need not be prepared or refrigerated like liquids or powders. Tablets provide a uniform dosage, so that the consumer gets the precise dose every time of active ingredient required for action, as against powders where the dosage varies. Tablets possess a longer shelf life than liquid or powder forms and are thus easy to store and transport. Thus, owing to factors such as consumer demand for convenience, precision dosage, longer shelf life, on-the-go solution, etc. the tablet segment has the highest market share in the nutricosmetics market.

INSIGHTS BY INGREDIENT TYPE

The global nutricosmetics market by ingredient type is categorized into collagen, vitamins, carotenoids, omega 3, and others. The collagen segment dominates the market share and shows the highest growth, with a CAGR of 7.44% during the forecast period. Collagen is the most ubiquitous and most widely applied ingredient in the nutricosmetics market as a key ingredient to provide skin health, hair growth, and overall anti-aging benefits. As a structural protein, collagen acts to maintain skin elasticity, moisture, and firmness and thus acts as a vital ingredient in solutions for beauty from within. Various clinical trials established that collagen supplement improves skin moisture, reduce wrinkles, and raise elasticity. The presence of bioactive collagen peptides allows for the enhancement of natural stimulation of collagen generation, leading to long-term recovery of skin status. Collagen is no longer just in capsules and powders, businesses are breaking the mold with collagen-enriched gummies, protein bars, and even beverages. The convenience of these formats is driving increased consumer uptake, enabling collagen to become an increasingly convenient addition to daily life.

INSIGHTS BY DISTRIBUTION CHANNEL

Based on the distribution channel, the pharmacies & drugstores segment accounted for the largest global nutricosmetics market share. Pharmacies and drugstores are reliable retail destinations where customers can purchase scientifically supported beauty supplements. They offer a reliable and convenient shopping environment, with the added value of pharmacist advice. Unlike supermarkets or online stores, pharmacies provide face-to-face consultations with pharmacists, which allow consumers to make a decision based on their purchase. Pharmacists can educate consumers on ingredients like collagen, biotin, and hyaluronic acid, which allow them to choose products that serve their unique skin and hair requirements. Pharmacies have a broad customer base, ranging from consumers looking for health products, thereby making nutricosmetics an easy impulse buy. Pharmacies guarantee that nutricosmetics are of good quality and safe, thereby giving consumers confidence, and ultimately driving the market share.

GEOGRAPHICAL ANALYSIS

APAC leads the global nutricosmetics market, driven by high consumer awareness, deep-rooted beauty traditions, and innovation in beauty-from-within solutions. Countries like Japan, China, and South Korea have well-established markets with strong demand for collagen-based products, herbal supplements, and functional beauty drinks. In APAC, the beauty-from-within trend is deeply rooted in traditional wellness philosophies. Unlike Western markets, where nutricosmetics are gradually gaining traction, APAC consumers have long embraced herbal supplements, functional foods, and nutritional products for hair and skin care. The rising middle-class population in APAC, particularly in China, India, and Southeast Asia, has fueled increased spending on premium beauty and wellness products. As consumers gain greater purchasing power, they are willing to invest in high-quality nutricosmetics that offer anti-aging benefits, skin hydration, and hair care solutions.

The rapid expansion of e-commerce and online retail channels has significantly boosted the APAC nutricosmetics market. Internet shopping has become the preferred method for purchasing beauty supplements, driven by the widespread influence of social media, influencer marketing, and live-streaming sales.

COMPETITIVE LANDSCAPE

The global nutricosmetics market is very competitive and fragmented, with both emerging, regional, and global players competing for market share. As there is low market concentration, the industry experiences fierce competition, where new and established brands continuously introduce new formulations, strategic alliances, and marketing strategies to differentiate themselves. As top brands stretch their reach with sophisticated formulations and AI-powered personalization, local suppliers will have to use niche positioning, local tastes, and clean-label ingredients to stay competitive. The industry is at risk of low-quality or fake nutricosmetics because of sparse regulatory control in certain markets. This compels top brands to focus on quality certifications, scientific support, and openness to hold on to customers' trust. The future of nutricosmetics will depend on novel delivery systems, maximized bioavailability, and environmentally friendly ingredient sourcing. The industry's innovation is reflected in the nanotechnology of collagen, encapsulated vitamins, and microbiome-centric beauty solutions.