Carpet & Upholstery Cleaning Products and Services Market-Global Outlook & Forecast 2024-2029

MARKET INSIGHTS

The carpet & upholstery cleaning products and services market was valued at USD 42 billion in 2023 and is expected to reach USD 57.88 billion by 2029, growing at a CAGR of 5.49% during the forecast period. The market growth is influenced by the rising usage of carpets and a growing customer preference for hygiene and cleanliness. The adoption of advanced cleaning technologies and equipment such as steam cleaners, robotic cleaners, and other modern cleaning methods and integration of online booking platforms and mobile applications for booking appointments is becoming increasingly popular, making it easier for consumers to access and plan cleaning services, which is supporting the carpet & upholstery cleaning products and services market growth.

Owing to a rising customer preference for aesthetics, carpet and furniture purchases have been boosted, which significantly requires maintenance service to increase its life span, thereby boosting the carpet & upholstery cleaning products and services market growth as it helps save time and effort in cleaning. Especially in office spaces, individuals are becoming more conscious about workspace hygiene and are concerned about sustainable workspace environment & employee well-being. Additionally, the commercial and industrial end-user segment, including hotels, retail shops, office spaces, and healthcare buildings, is expected to see a large growth in the coming years because of consequently driving the need for carpet and upholstery cleaning products and services.

Online presence and positive customer reviews have become crucial for attracting and retaining customers in the global carpet & upholstery product and service market. Favorable reviews and high ratings can significantly impact a business's reputation. Numerous cleaning service provider prioritizes the training and certification of their employees, emphasizing the importance of these measures in maintaining a high standard of service quality. Furthermore, the travel & tourism and construction industries contribute the most to the global market. The infrastructural development, renovations, and remodeling of existing commercial and residential buildings will likely support the demand for carpets and rugs. Thus, the growth of the carpet and rug industry will likely support the carpet & upholstery cleaning product and service market. 

CARPET & UPHOLSTERY CLEANING PRODUCTS MARKET TRENDS & DRIVERS

Rising Construction and Urbanization

Increasing trends toward urbanization and embracing urban lifestyles are critical to propelling the desire for elevated living standards and aesthetic appeal. Urbanization contributes to higher disposable incomes and expenditures. As the urban shift continues, commercial and recreational areas have led to a surge in the development of commercial establishments, including malls, supermarkets, department stores, shopping centers, entertainment venues, hotels, and restaurants. Such venues generate a heightened need for carpets and upholstery that provide visually pleasing aesthetics for patrons and visitors. Therefore, this trend has significantly expanded the demand for carpet and upholstery cleaners.

Increasing Demand From Hospitality Industry

The rise in the hospitality industry is seen in highly organized economies, significantly raising the consumption of carpet and upholstery cleaners. Countries, including the UK, France, Germany, and others, have also taken on several projects that have led to the expansion of the hospitality industry. Further, hotel interior design goes beyond a place's aesthetic appeal and can affect guests' overall atmosphere and experience. The carpet, upholstery, furniture, and fixtures are vital for the hospitality industry as everyone expects a good ambiance and aesthetic view. Though hospitality differs at offices, educational institutions, bars, restaurants, bathrooms, clubs, and other places, carpets and furniture are commonly used to enhance the décor of spaces and create aesthetic appeal. Thus, such factors are supporting the growth of carpet & upholstery cleaning products and services market. 

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT & SERVICES

The global carpet & upholstery cleaning products and services market by product & service is segmented as cleaning service, cleaning agent, and cleaning equipment. The cleaning service segment holds the majority of global market share in 2023. Cleaning services involve specialized professional solutions to remove dirt, stains, allergens, and contaminants from carpets, rugs, and furniture. The segment has experienced substantial growth over the years, driven by the increasing awareness among residential and commercial consumers about the importance of maintaining clean and hygienic living and working spaces. The cleaning services segment can further be segmented as carpet and upholstery. In 2023, the carpet cleaning services market dominated the overall cleaning services market because of the high adoption rate in commercial and industrial end-user segments.

The cleaning agent segment is further segmented as the liquid cleaning agent, spray cleaning agent, and others. The segment caters to the demand for effective, safe, and specialized cleaning solutions to address the unique challenges posed by carpets and upholstery, which can accumulate dirt, stains, allergens, and various contaminants over time. The increasing consumer preference for cleanliness and hygiene is a significant factor propelling the demand for cleaning agents. Furthermore, the growing fondness for these products due to their visually appealing attributes has increased carpet acquisitions, consequently expanding the market growth.

INSIGHTS BY APPLICATION

The global carpet & upholstery cleaning products and services market by application is segmented as commercial, industrial, and residential. The commercial segment is dominating the industry owing to increasing commercial clients, such as hotels, offices, and restaurants, requiring cleaning services for large areas of carpet and upholstery. This provides an opportunity for cleaning companies and equipment vendors to cater to substantial contracts and generate significant revenue. Moreover, various commercial establishments are mandated by law to uphold specific standards of cleanliness and hygiene. This results in a steady demand for cleaning services from commercial clients.

INSIGHTS BY DISTRIBUTION CHANNEL

The offline distribution channel holds the most significant share of the global carpet & upholstery product and service market. Carpet and upholstery cleaning products and services are mainly sold through retail distribution channels, such as specialty stores, dealerships, distributors, supermarkets, and hypermarkets. The distribution environment is rapidly evolving, with systems and processes being upgraded at a rapid pace.

GEOGRAPHICAL ANALYSIS

North America dominated the global carpet & upholstery cleaning products and services market, accounting for over 31% of the global market share in 2023. The region holds a larger market share owing to strict regulations governing the use of cleaning chemicals and their environmental impact. This has increased demand for environmentally friendly carpet and upholstery cleaning products and services. Additionally, the continual expansion of the commercial sector in the United States and Canada has further contributed to the market's growth. Also, the market is highly driven by the significant demand for carpet flooring owing to the rising expenditure on aesthetic improvements to give a luxury look to houses or offices.

The APAC region is anticipated to experience the highest CAGR in the global carpet & upholstery cleaning products and services market during the forecast period. The rapid development of commercial spaces, including malls, hotels, and office buildings in Asian countries such as India, China, Japan, Indonesia, and Australia, is driving market growth. These spaces are mandated to uphold high levels of hygiene and cleanliness. For example, the Indian Hospitality Industry reported around 53,000 hotels as of 2022, indicating the substantial growth potential in the region. Also, Europe holds a significant share of the global carpet & upholstery cleaning products and services market and is driven by the growth in the installation of carpets in new buildings and higher demand from renovation activities. The demand for renovation accounts for most of the industry demand in Europe. The European construction growth is broad-based and is expected to occur across all sectors, including residential and non-residential, for new construction and renovation activities, thereby driving the growth of the region's carpet & upholstery product and service market.

COMPETITIVE LANDSCAPE

The global carpet & upholstery cleaning products and services market is fragmented, with numerous international and domestic companies and vendors operating their businesses across diverse regions and industries. Some major vendors of the global carpet & upholstery cleaning products and services market are Alfred Karcher, Tennant, Nilfisk, and ABM Industries Incorporated. Further, to stay competitive, companies and vendors have prioritized strategies like diversification, expanding into new regions, and engaging in mergers and acquisitions. For instance, in June 2022, Anago Cleaning Systems revealed the launch of its newest franchise in Nebraska, U.S. This move is part of the company's broader strategy to expand its presence in the Cornhusker State, with a particular emphasis on the Omaha and Lincoln metropolitan areas.