Global Body Contouring Devices Market - Focused Insights 2024-2029

MARKET INSIGHTS

The global body contouring devices market was valued at USD 6.88 billion in 2023 and is expected to reach USD 15.21 billion by 2029, growing at a CAGR of 14.14% during the forecast period. The market has witnessed significant growth in recent years due to various factors. The increasing patient pool, changing demography factors, rising aging skin population with increasing awareness about cosmetic surgeries, knowledge delivery online platforms, and better access in low-middle-income countries are contributing to the high market growth.

Body contouring, or body sculpting devices, offer a range of non-surgical cosmetic treatments aimed at achieving a firmer, more toned physique by targeting excess fat or loose skin. These treatments work by breaking down fat cells, leading to a noticeable reduction in body circumference and helping patients achieve their desired body shape and weight.

MARKET TRENDS & DRIVERS

Growing Trend Towards Popularity of Body Lift Procedures

The increasing popularity of body lift procedures signifies a growing trend toward addressing both the contour and elasticity of the skin. This shift reflects patients' desires to refine their physique not just through fat reduction but also by tackling skin laxity that often follows significant weight loss or aging. While exercise and diet are essential components of physical health, they frequently fall short of restoring skin elasticity, particularly in areas where weight loss has left excess skin. As a result, surgical interventions have become an attractive option for achieving a more toned and smooth appearance. The rise in body lift procedures highlights a shift towards a holistic approach to body enhancement that addresses both the challenges of weight loss and the natural effects of aging. Combining surgical and non-invasive treatments provides a comprehensive strategy for achieving desired body contours and skin tightness. As techniques and technologies continue to evolve, the options for body lift procedures are expected to expand, offering more personalized and effective solutions for those seeking to enhance their physical appearance and boost their confidence.

The Rise in Popularity of Male Body Contouring

The popularity of male body contouring is on the rise as more men seek to enhance their physical appearance through various advanced aesthetic procedures. This growing trend reflects broader societal shifts where men are increasingly prioritizing fitness and grooming, moving beyond traditional exercise and diet to achieve their desired physique. Influences from social media and celebrities have further driven this trend, encouraging men to explore body contouring as a viable option for enhancing their looks. Advances in non-invasive and minimally invasive technologies have made the procedures more accessible and appealing by offering effective results with minimal downtime and discomfort. Advances in surgical techniques have made the procedures more effective, with reduced invasiveness, quicker recovery times, and minimal scarring. Jawline enhancement is also gaining traction among men who desire a more defined and masculine facial profile. Non-surgical options, such as the use of dermal fillers, can add volume and definition to the jawline.

Growing Demand for Minimally Invasive Body Contouring Procedures

Non-invasive body contouring has rapidly gained popularity in recent years as a significant trend in cosmetic medicine. This surge in demand reflects a growing societal emphasis on achieving ideal body figures and optimizing overall health. With societal pressures and personal aspirations driving individuals to seek out treatments that complement lifestyle measures like diet and exercise, non-invasive body contouring offers a compelling alternative for those seeking to enhance their physique without the extensive commitment required for traditional methods. For many, these goals can be challenging to reach through lifestyle changes alone. Advancements in medical technology have enabled a variety of non-invasive body contouring treatments to address cosmetic concerns effectively. These procedures include techniques such as cryolipolysis, radiofrequency, and ultrasound, as well as target fat reduction and skin tightening without the need for surgical intervention. Unlike invasive surgical procedures, non-invasive body contouring offers several advantages. It avoids the risks and recovery time associated with surgery, such as high costs, prolonged downtime, and the need for post-procedure care like compression garments and antibiotics. Non-invasive treatments typically involve minimal discomfort, shorter recovery periods, and fewer side effects, making them an attractive option for those seeking to improve their body shape with less disruption to their daily lives. As the desire for ideal body aesthetics continues to drive consumer demand, non-invasive body contouring is poised to remain a prominent and evolving field in cosmetic medicine.

SEGMENTATION INSIGHTS

INSIGHTS BY PROCEDURE

The global body contouring devices market by procedure is segmented into non-invasive and minimally invasive. The non-invasive segment dominates and has the largest market share. Non-invasive treatments do not require incisions, making them less risky and more appealing to a broader audience. The growing awareness and increasing availability of non-invasive aesthetic procedures drive its global acceptance and popularity. These procedures, which offer numerous advantages in terms of safety and efficacy, have become a preferred choice for many seeking cosmetic enhancements without the need for surgery. Several key non-invasive medical aesthetic procedures have gained prominence worldwide. Botulinum toxin injections, dermal fillers, spider vein treatments, and chemical peels are among the most popular treatments performed worldwide. The advancements in these procedures have significantly contributed to their widespread adoption. Each year, innovations and improvements in techniques and products enhance their effectiveness and safety, making them more attractive to potential patients.

INSIGHTS BY AGE GROUP

The global body contouring devices market by age group is categorized into between 34-50 years, above 50 years, and below 34 years. Between 34-50 years segment shows significant growth, with the fastest-growing CAGR during the forecast period. Among individuals aged 35 to 50, the primary reasons for seeking medical aesthetic procedures are changes related to pregnancy and childbirth and the desire to prevent signs of aging. Some women opt for just a breast lift and tummy tuck, while others prefer a combination of breast lift and augmentation along with liposuction and tummy tuck. Some seek only liposuction and a tummy tuck. For non-surgical treatments, skin resurfacing is common, with many patients aiming to improve the appearance of sunspots, acne scars, fine lines, and wrinkles. Men in the 34 to 50 age segment are often focused on their careers and achieving top positions within organizations. Physical appearance plays a significant role for many in these leadership roles, leading to an increase in the number of men undergoing body contouring procedures. Additionally, younger men, particularly those under 40, often seek procedures to achieve a more defined jawline. In developed countries, especially in the West, there is a strong demand for enhanced aesthetics and ideal body shapes, contributing to the rising popularity of body contouring procedures in these regions.

INSIGHTS BY GENDER

The global body contouring devices market by gender is segmented into male and female. The female segment accounted for the largest market share in 2023. The global market for body contouring devices by females has been witnessing steady growth in recent years. This growth can be attributed to several factors, including increasing consumer awareness and technological advancements. The landscape of cosmetic procedures for females showcased a robust demand for both surgical and non-surgical enhancements, reflecting the ongoing trends and consumer preferences in aesthetic medicine. Liposuction was the number one surgical procedure performed on women, followed by breast augmentation and eyelid surgery. In the non-surgical front, skin tightening and fat reduction led to the surgeries performed on women.

INSIGHTS BY APPLICATION

Based on the application, the non-surgical skin tightening shows the highest growth of the global body contouring devices market during the forecast period. The segment growth is driven by the increasing aging population and the associated issues of sagging skin. As individuals age, particularly between the ages of 35 to 40, there is a natural decline in the levels of collagen, hyaluronic acid, and elastin fibers in the skin, which leads to a demand for skin-tightening solutions. In response, non-surgical procedures have become the go-to option, offering effective results with minimal downtime. The growing aging population and the corresponding rise in skin loosening have fueled a significant increase in both non-surgical and surgical skin tightening procedures globally. As technology continues to advance, the range of effective, minimally invasive options is expected to expand, further driving demand in this market.

INSIGHTS BY END-USER

Based on the end-user, the hospital segment holds the largest global body contouring devices market share. Hospitals play a pivotal role in the body contouring devices market, serving as primary care centers where most minimally invasive and non-invasive cosmetic procedures are performed. These procedures, which include correcting skin tone, smoothing wrinkles, reducing fat, tightening the skin, treating cellulite, and addressing acne scars, have become standard practices in dermatological and cosmetic settings. The comprehensive range of body contouring solutions and services offered by hospitals is a key driver of the growing demand for these procedures. The increasing number of cosmetic surgeons worldwide reflects the rising interest in both minimally invasive and non-invasive procedures, particularly in hospitals and skin clinics, which remain the primary centers for such treatments.

GEOGRAPHICAL ANALYSIS

North America dominates the global body contouring devices market share, followed by APAPC. In North America, particularly in the United States, the body contouring devices market is experiencing robust growth, driven by several key factors. A significant contributor to this growth is the high population of young and adult individuals who actively seek cosmetic procedures. The region's substantial expenditure on cosmetic enhancements further fuels the market. The growing number of plastic surgeries and the adoption of advanced body contouring devices are key factors driving market growth in the region.

APAC accounted for the second largest share in the global body contouring devices market and also the fastest-growing region during the forecast period. The body contouring devices market in the Asia-Pacific (APAC) region is experiencing robust growth, driven by a combination of increasing obesity rates, heightened awareness of medical aesthetics, and a growing demand for advanced body contouring solutions. A key factor fueling this growth is the rising trend among individuals to enhance their physical appearance, coupled with technological advancements and the introduction of innovative products aimed at meeting the ever-growing demand for aesthetic treatments such as skin tightening, excess skin removal, and liposuction. This shift towards aesthetic enhancements is further supported by the increasing adoption of body contouring devices, as non-surgical procedures are becoming more popular, particularly through social media platforms, replacing traditional invasive surgery options.

COMPETITIVE LANDSCAPE

The global body contouring devices market report includes exclusive data on 37 vendors. The market is highly competitive, with numerous global, regional, and local players offering a diverse range of devices. These devices cater to various applications such as skin tightening, cellulite treatment, and muscle toning. The competition is intense, driven by technological advancements and the increasing demand for minimally invasive procedures. Leading companies, particularly those with a strong presence in developed markets such as AbbVie, Bausch Health Companies, Cutera, Shanghai Fosun Pharmaceutical, and Hologic, are strategically expanding into the Asia-Pacific (APAC) and Middle Eastern regions. This expansion is fueled by growing awareness and adoption of skin tightening and other body contouring procedures in these regions. The increase in demand in these emerging markets presents significant growth opportunities for global players.