U.S. Lawn Mower Market - Comprehensive Study and Strategic Analysis 2022-2027

INDUSTRY INSIGHTS

The US lawn mower market was valued at USD 7.1 billion in 2021 and is expected to reach $9.7  billion by 2027, growing at a CAGR of 5.3%. The market witnessed shipments of around 9.6  million units in 2021. The US lawn mowers market is increasing substantially due to the increasing demand for equipment from residential and commercial users. The United States lawn mower market is the largest globally, accounting for nearly 80% of the North American lawn mower market share.

Increasing demand for landscaping services through suburban lawns, golf courses, sports fields, and public parks contributes to the U.S lawn mower market size. The increase in sustainable living practices will benefit the United States industry for lawnmower production. The U.S. government emphasizes expanding and preserving green spaces as part of environmental sustainability. Hence, such initiatives are expected to support the demand for lawn mowers in the United States in the coming years.

Top developments in the lawn mower sector include rapid growth in the landscaping industry, the development of sustainable cities in the Western Region of the US, the transfer of consumer focus to advanced technology, and the proliferation of battery-powered devices and robotic lawn mowers. The producers of robotic mowers with energy savings specifications and rapid development in artificial intelligence and IoT technology are increasing the U.S. lawn mower market growth.

A large amount of water is required to keep lawn areas watered. In the US, the water shortage in the Colorado River is expected to reduce the water supply across various Western states. Arizona and Nevada are expected to witness a significant shortage of water supply. Hence, this fall in the water supply is expected to hamper the lawn areas and, therefore, the demand for lawn mowers in the United States.

KEY HIGHLIGHTS OF THE U.S. LAWN MOWER INDUSTRY:

• The Northeast and Western region of the country accounts for a majority of the cities with green spaces across the US. Hence, the concentration of large green areas across the cities is expected to support the demand for lawn mowers in the US.
• Green roofs are increasingly gaining momentum as this help to cool the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. In 2017, San Francisco mandated that 15−30% of roof space in new construction projects be incorporated with green roofs. Hence, the increasing green roof areas are expected to provide significant growth opportunities to lawn mower manufacturers.
• Noise Free America Coalition stated that the gasoline-powered lawn mowers and running hedge trimmers produce 82–90 dB and 103 dB of noise levels, respectively. Hence, such factors are expected to push the demand for robotic lawn mowers among the end-users as this produce lesser noise and minimizes the environmental impact.
• Development of remote-controlled ride-on mowers, incorporating mowers with variable speed features, enhancing the power of battery-operated lawnmowers, and introducing various cutting deck capacities are some of the developments in the lawn mowers market.
• In 2021, the Government of Clayton, a city in Georgia, announced restrictions on the number of days and hours for motor-driven outdoor yard maintenance equipment such as mowers, chainsaws, trimmers, and others to minimize noise pollution. Hence, such restrictions are expected to push demand toward robotic lawn mowers that are less noisy than conventional counterparts.

KEY HIGHLIGHTS OF THE SEGMENTS ANALYZED IN THE REPORT:

• Southern US is the major revenue contributor to the ride-on mowers market and is expected to grow at a CAGR of 4.93% during the forecast period.
• In terms of volume, walk-behind lawn mowers dominate the US market and are expected to grow at a CAGR of 4.03% from 202 to 2027.
• The residential segment is expected to add a revenue of $1,517 million to the US lawn mower market during the forecast period.
• Rear Wheel Drive (RWD) lawn mowers dominate the revenue and unit shipment market.
• In 2021, the Southern region dominated the U.S. lawn mower market due to a large population, many golf courses, and the high penetration of landscaping companies. However, the Western US is expected to observe the highest growth rate at a CAGR of 6.14% (by value) and 5.62% (by volume) during the forecast period due to the increasing migration of the population to the region.

U.S. LAWN MOWER MARKET TRENDS & OPPORTUNITIES

Increasing Adoption of Green Spaces & Green Roofs

Green spaces typically help to improve air and water quality and reduce heat build-up in the environment. Further, they also mitigate the heat island effect and decrease soil runoff.

Considering that green spaces also provide aesthetic benefits, many gardens, parklands, and public green spaces are constantly incorporated into urban planning.

Washington government has launched Community Parks and Playground Program, under which it offers funds for restoring and expanding parks & green spaces across the state. Washington DC has a green roof area of more than 245,000 square m.

The government of Minnesota has launched the Outdoor Recreation Grant Program to develop and redevelop recreational areas and local parks.

Growing Influx of Alternate Fuel Options

The gasoline-powered commercial lawn mowers utilize as much fuel as a commercial work truck. Of the total gasoline consumption, 30−40% is contributed by commercial mowers. Hence, powering commercial lawn mowers with alternative fuel options is one of the effective ways to minimize environmental pollution.

• Electric lawn mowers are increasingly gaining momentum as these are less noisy and have a low operating cost. The low cost of electricity compared to gasoline makes it inexpensive to operate.
• Due to their cleaner-burning nature, Propane lawn mowers are one of the critical alternatives to gasoline lawn mowers in the market.

VENDOR LANDSCAPE

Global players like Ariens Company, Deere & Company, Honda, Husqvarna Group, Kubota Corporation, Robert Bosch, Stanley Black & Decker, Stiga & The Toro Company dominate the market. As consumers expect constant advances and upgrades in garden equipment, the increasingly changing economic environment may have a negative effect on vendors. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence.