Europe Harvesting Equipment Market - Industry Outlook & Forecast 2023-2028

INDUSTRY OUTLOOK

The Europe harvesting equipment market witnessed sales of 8,301 units in 2022, expected to reach 10,056 units by 2028, growing at a CAGR of 3.25% during the forecast period. The primary driving force behind the market's growth is the heightened need for more efficient agricultural practices, leading to an increased demand for advanced harvesting equipment. Furthermore, the market's expansion is fueled by the growing pressure on arable lands caused by the rising global demand for food grains. Notably, technological innovations within this sector, including integrating global positioning sensors and cameras, have facilitated the development of automated multitasking machinery, consequently bolstering its demand. Further, Germany and France maintained their positions as the highest-selling markets in the Europe harvesting equipment industry, accounting for over half of the overall sold units.

KEY HIGHLIGHTS

• Europe has over 749 million food consumers. The agriculture sector plays a vital role in the development of the economy. Developed economies focus on agriculture as food self-sufficiency is the critical agenda for any economy to flourish.
• The emphasis on export-centric production and related returns by exporting significant, high-quality products will boost the sales of new harvesting equipment and agriculture equipment in the Europe harvesting equipment market to fulfill the required farming activities.
• With the share of agricultural exports growing slowly, some governments, such as Germany, France, and the UK, are working to double the quantity and revenues from agricultural product exports by 2030.
• The Europe harvesting equipment market grew by 2.7% in 2022 from 2021. The increase in crop production and harvesting equipment sales was due to a favorable climate in 2021 and 2022.
• Most of the government plans schemes and initiatives to facilitate credit and improve agriculture-related operations, which will contribute to the growth of the overall value chain of the Europe harvesting equipment industry.

INSIGHTS BY HARVESTER TYPE

The combine harvester segment generated the highest sales in almost all the countries of Europe. It dominated the Europe harvesting equipment market due to its efficiency, labor-saving capabilities, versatility for diverse crops, precision agriculture integration, and the need to meet increasing food demands efficiently. Combines have revolutionized the harvesting process, allowing farmers to efficiently and effectively collect large quantities of crops. They continue to evolve with advancements in technology, automation, and data management, contributing to improving agricultural practices and overall productivity.

REGIONAL ANALYSIS

Germany has the highest demand for harvesting equipment across Europe. Agriculturally developed countries like France and Germany are characterized by medium-scale farms and intensive farming practices. The high level of farm mechanization demands technologically advanced harvesters. Farmers in such geographies use connected technology systems and precision agriculture implements, which drive the demand for smart or advanced harvesters. One more characteristic of these regions is that large or combined harvesters are common on large-scale farms.

Germany holds a prominent position in the Europe harvesting equipment market and held the largest share in 2022. The country's emphasis on precision agriculture and sustainability drives demand for advanced harvesting equipment. With government incentives for adopting eco-friendly practices, German farmers will likely invest in modern equipment, including electric harvesters.

VENDOR LANDSCAPE

The Europe harvesting equipment market is moderately fragmented, with many local and international players. Changes in the economic environment may harm vendors as consumers expect constant advances and upgrades in agricultural equipment. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence. Claas, New Holland, John Deere, Case IH, and Fendt are among the major vendors in the Europe harvesting equipment industry. Prominent entities like Deere & Company, CNH Industrial, CLAAS, and AGCO Corporation have embraced strategies involving introducing innovative products and making strategic investments to propel their industry presence.

Recent Developments in the Europe Harvesting Equipment Market

• In March 2023, John Deere​ announced MY24 updates for its 7, 8, and 9 Series Tractors lineup that will help prepare them for the future of precision agriculture.
• AGCO launched the latest Fendt 700 Vario series tractors in August 2022, featuring an upgraded powertrain with VarioDrive transmission and Fendt iD low engine speed concept. This new generation aims to enhance efficiency and productivity for customers.
• In June 2022, the CLAAS AXION 900 series of large tractors for contractors and big farms the new AXION 900 series are equipped as standard with the updated, continuously variable ZF Terramatic transmission.
• John Deere launched the new electric variable transmission (EVT) for select 8 Series Tractors and a new JD14X engine for 9 Series in March 2022.
• Massey Ferguson launched the MF 6S series tractors in February 2022. This machine provides up to 180 HP with advanced technology.

WHY SHOULD YOU BUY THIS REPORT?

This report is among the few in the market that offer outlook and opportunity analyses forecast in terms of:

• Market Size & Forecast Volume 2020–2028 (Units)
  • Segmentation by Harvester Type
  • Segmentation by Geography
• Major current and upcoming projects and investments
• Competitive intelligence about the economic scenario, advantages, and benefits of harvesters, industry dynamics, and industry shares
• Latest and innovative technologies
• Import and export analysis
• Company profiles of major and other prominent vendors