E-Cigarette Market Size Report

E-CIGARETTE MARKET SIZE INSIGHTS, GROWTH, TRENDS REPORT

359 pages

74 tables

55 charts

5 region

20 countries

25 company

4 segments

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THE GLOBAL E-CIGARETTE MARKET SIZE WAS VALUED AT USD 18.98 BILLION IN 2023 AND IS EXPECTED TO REACH USD 23.15 BILLION BY 2029, GROWING AT A CAGR OF 3.36% DURING THE FORECAST PERIOD.

The global e-cigarette market size report provides a detailed analysis of market size, share, and trends across key segments: Product, Flavor, Distribution Channel, and Geography. This comprehensive study highlights growth potential, price trends, and competitive market share, offering insights into regional dynamics and industry forecasts through 2029.

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GLOBAL E-CIGARETTE MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2029)USD 23.15 Billion
Market Size (2023)USD 18.98 Billion
CAGR (2023-2029)3.36%
HISTORIC YEAR2020-2022
BASE YEAR2023
FORECAST YEAR2024-2029
SEGMENTS BYProduct, Flavor, Distribution Channel, and Geography
GEOGRAPHIC ANALYSIS North America, Europe, APAC, Latin America, and Middle East & Africa
KEY PLAYERSAltria Group, British American Tobacco (BAT), Imperial Brands, and Japan Tobacco International
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GLOBAL E-CIGARETTE MARKET SIZE INSIGHTS

THE global e-cigarette market size was valued at USD 18.98 billion in 2023 and is expected to reach USD 23.15 billion by 2029, growing at a CAGR of 3.36% during the forecast period. The global e-cigarette market size has expanded significantly over the years, largely driven by a growing awareness of the health risks associated with traditional smoking. E-cigarettes, or electronic nicotine delivery systems (ENDS), offer a less harmful alternative to combustible tobacco products. They gained popularity in the early 2000s and have since been widely adopted, particularly by individuals seeking to quit smoking or reduce their health risks. Studies suggest that e-cigarettes expose users to fewer toxicants than traditional cigarettes, which has contributed to the positive perception of e-cigarettes as a safer alternative.

E-CIGARETTE MARKET SIZE TRENDS & OPPORTUNITIES

Several trends are shaping the global e-cigarette market size and presenting growth opportunities:

Growing Awareness of Smoking Risks

As health concerns regarding traditional smoking continue to rise, many smokers are seeking alternatives. E-cigarettes, which do not involve tobacco combustion, are seen as a reduced-risk option, contributing to their growing adoption.

Innovation in Product Design

Companies continue to innovate with new product designs, including compact, rechargeable devices with customizable vaping experiences. These innovations are attracting more consumers, particularly in regions like Asia-Pacific, where affordability and product personalization are key.

Regulatory Developments

In 2024, several key developments in the regulatory landscape impacted the global e-cigarette market size. For instance, the U.S. FDA authorized NJOY LLC to market certain e-cigarette products, and the FDA confirmed that Vuse Alto products met the necessary public health protection standards.

GLOBAL E-CIGARETTE INDUSTRY RESTRAINTS

Despite its growth, the global e-cigarette market size faces significant challenges:

Stringent Regulations

Disposable e-cigarettes, which have become increasingly popular due to their convenience, have faced mounting regulatory scrutiny globally. Concerns about environmental impact, youth access, and public health have led to stricter regulations in various regions, which could affect product innovation, market access, and growth.

SEGMENTATION INSIGHTS

The global e-cigarette market size is segmented by product, flavor, distribution channel, and geography

  1. By Product: The market is divided into rechargeable and disposable e-cigarettes. Rechargeable devices, particularly popular in regions like Asia-Pacific, account for a significant portion of the market. These devices are preferred due to their long-term cost savings and the ability to customize the vaping experience. Disposable e-cigarettes are also gaining traction, especially among casual users, due to their ease of use and convenience.
  2. By Flavor: Non-tobacco flavored e-cigarettes dominate the market, holding a larger share than tobacco-flavored products. Fruit, dessert, and menthol flavors are particularly popular, driving significant demand from younger consumers.
  3. By Distribution Channel: Despite the rise of online sales, offline retail outlets remain essential for the e-cigarette market. Convenience stores, vape shops, and specialty tobacco shops continue to be the primary locations for purchasing e-cigarettes, especially in regions where e-commerce infrastructure is less developed.
  4. By Geography: The global e-cigarette market size is highly influenced by regional dynamics. Europe accounted for more than 51% of the global market share in 2023. In particular, countries like the U.K., France, and Germany are seeing rising adoption of e-cigarettes as alternatives to smoking. North America, notably the U.S., also plays a significant role in the market, with a mature e-cigarette industry.

COMPETITIVE LANDSCAPE

The global e-cigarette market size is dominated by several key players, including Altria Group, British American Tobacco (BAT), Imperial Brands, and Japan Tobacco International (JTI). These multinational companies have made substantial investments in e-cigarettes and vaping technologies. They are leveraging acquisitions, partnerships, and innovation to capture market share. Additionally, the involvement of major tobacco companies in the e-cigarette industry is expected to continue shaping the market dynamics.

SNAPSHOT

The global e-cigarette market size is expected to grow at a CAGR of approximately 3.36% from 2023 to 2029.

The following factors are likely to contribute to the growth of the global e-cigarette market during the forecast period:

  1. Perception as a Safer Alternative
  2. Marketing & Advertising of E-Cigarettes
  3. High Adoption of Rechargeable E-Cigarettes

Base Year: 2023

Forecast Year: 2024-2029

The report considers the present scenario of the global e-cigarette market and its market dynamics for 2024−2029. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the industry.

Key Company Profiles

  1. Altria Group
  2. Business Overview
  3. Product Offerings
  4. Key Strategies
  5. Key Strengths
  6. Key Opportunities
  7. British American Tobacco (BAT)
  8. Imperial Brands
  9. Japan Tobacco International

Other Prominent Vendors

  1. EDGE
  2. Business Overview
  3. Product Offerings
  4. FEELM
  5. Halo
  6. JWell
  7. Pro Vape
  8. EPUFFER
  9. Shenzhen IVPS Technology
  10. Shenzhen Kanger Technology
  11. Vaporesso
  12. Joyetech
  13. Geekvape
  14. VOOPOO
  15. Aspire (Shenzhen Eigate Technology)
  16. Eleaf
  17. Super E-Cig
  18. Innokin Technology
  19. Dinner Lady
  20. Arômes et Liquides
  21. SKE Crystal Bar
  22. Lost Mary
  23. Darwin CBD

Segmentation by Product

  1. Rechargeable
  2. Disposable

Segmentation by Flavor

  1. Non-Tobacco
  2. Tobacco

Segmentation by Distribution Channel

  1. Offline
  2. Online

Segmentation by Geography

  1. Europe
  2. The U.K.
  3. France
  4. Poland
  5. Belgium
  6. Spain
  7. Italy
  8. Germany
  9. North America
  10. The U.S.
  11. Canada
  12. APAC
  13. China
  14. Australia
  15. South Korea
  16. New Zealand
  17. Philippines
  18. Middle East & Africa
  19. Saudi Arabia
  20. UAE
  21. Kenya
  22. Egypt
  23. Latin America
  24. Algeria
  25. Chile

Frequently Asked Questions

How big is the global e-cigarette market?

The global e-cigarette market size was valued at USD 18.98 billion in 2023 and is expected to reach USD 23.15 billion by 2029.

What is the growth rate of the global e-cigarette market?

The global e-cigarette market is expected to grow at a CAGR of 3.36% from 2023 to 2029.

Which region dominates the global e-cigarette market share?

Europe held the largest global e-cigarette market share, accounting for over 51% in 2023.

What are the significant trends in the e-cigarette industry?

Growing trend awareness of smoking risks, rising prevalence among the young generation, and availability of different flavors of e-cigarettes are significant trends in the e-cigarette industry.

Who are the key players in the global e-cigarette market?

Altria Group, British American Tobacco (BAT), Imperial Brands, and Japan Tobacco International are the key players in the global e-cigarette market.

EXHIBIT 1 MARKET SIZE CALCULATION APPROACH 2023

EXHIBIT 2 VALUE CHAIN ANALYSIS OF THE GLOBAL E-CIGARETTE MARKET

EXHIBIT 3 IMPACT OF THE INCREASED AWARENESS OF SMOKING RISKS

EXHIBIT 4 IMPACT OF RISING PREVALENCE AMONG YOUNG GENERATION

EXHIBIT 5 USE OF E-CIGARETTES AMONG YOUNG POPULATIONS IN THE US, 2023

EXHIBIT 6 IMPACT OF AVAILABILITY OF DIFFERENT FLAVORS OF E-CIGARETTES

EXHIBIT 7 KEY STATISTICS OF FLAVORED E-CIGARETTES IN THE US, 2023

EXHIBIT 8 IMPACT OF HIGH DEPENDENCY ON CHINA FOR MANUFACTURING

EXHIBIT 9 IMPACT OF HIGH COST OF E-CIGARETTES

EXHIBIT 10 IMPACT OF INCREASED HEALTH RISKS DUE TO SMOKING

EXHIBIT 11 IMPACT OF STRINGENT REGULATIONS REGARDING DISPOSABLE E-CIGARETTES

EXHIBIT 12 GLOBAL E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 13 FIVE FORCES ANALYSIS 2023

EXHIBIT 14 INCREMENTAL GROWTH BY PRODUCT 2023 & 2029

EXHIBIT 15 GLOBAL RECHARGEABLE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 16 GLOBAL DISPOSABLE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 17 INCREMENTAL GROWTH BY FLAVOR 2023 & 2029

EXHIBIT 18 GLOBAL NON-TOBACCO E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 19 GLOBAL TOBACCO E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 20 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2023 & 2029

EXHIBIT 21 GLOBAL OFFLINE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 22 GLOBAL ONLINE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 23 INCREMENTAL GROWTH BY GEOGRAPHY 2023 & 2029

EXHIBIT 24 EUROPE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 25 INCREMENTAL GROWTH IN EUROPE 2023 & 2029

EXHIBIT 26 THE UK E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 27 FRANCE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 28 POLAND E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 29 BELGIUM E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 30 SPAIN E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 31 ITALY E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 32 GERMANY E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 33 NORTH AMERICA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 34 INCREMENTAL GROWTH IN NORTH AMERICA 2023 & 2029

EXHIBIT 35 E-CIGARETTE MARKET IN THE US 2020–2029 ($ MILLION)

EXHIBIT 36 CANADA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 37 APAC E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 38 INCREMENTAL GROWTH IN APAC 2023 & 2029

EXHIBIT 39 CHINA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 40 AUSTRALIA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 41 SOUTH KOREA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 42 NEW ZEALAND E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 43 PHILIPPINES E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 44 MIDDLE EAST & AFRICA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 45 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2023 & 2029

EXHIBIT 46 SAUDI ARABIA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 47 UAE E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 48 KENYA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 49 EGYPT E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 50 LATIN AMERICA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 51 INCREMENTAL GROWTH IN LATIN AMERICA 2023 & 2029

EXHIBIT 52 COLOMBIA E-CIGARETTE MARKET 2020–2029 ($ MILLION)

EXHIBIT 53 CHILE E-CIGARETTE MARKET 2020–2029 ($ BILLION)

EXHIBIT 54 US E-CIGARETTE MARKET BY PLAYERS 2023 (% SHARE)

EXHIBIT 55 KEY CAVEATS


LIST OF TABLES


TABLE 1 BAN ON THE SALE OF E-CIGARETTES AMONG COUNTRIES

TABLE 2 LIST OF COMPANIES PROVIDING RECHARGEABLE E-CIGARETTES

TABLE 3 GLOBAL E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 4 GLOBAL E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 5 GLOBAL E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 6 GLOBAL RECHARGEABLE E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 7 GLOBAL DISPOSABLE E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 8 GLOBAL NON-TOBACCO E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 9 GLOBAL TOBACCO E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 10 GLOBAL OFFLINE E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 11 GLOBAL ONLINE E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 12 EUROPE E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 13 EUROPE E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 14 EUROPE E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 15 NORTH AMERICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 16 NORTH AMERICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 17 NORTH AMERICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 18 APAC E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 19 APAC E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 20 APAC E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 21 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 22 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 23 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 24 LATIN AMERICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 25 LATIN AMERICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 26 LATIN AMERICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 27 PHILIP MORRIS INTERNATIONAL: MAJOR PRODUCT OFFERINGS

TABLE 28 NJOY: MAJOR PRODUCT OFFERINGS

TABLE 29 VUSE: MAJOR PRODUCT OFFERINGS

TABLE 30 GLO: MAJOR PRODUCT OFFERINGS

TABLE 31 BLU: MAJOR PRODUCT OFFERINGS

TABLE 32 LOGIC: MAJOR PRODUCT OFFERINGS

TABLE 33 EDGE: MAJOR PRODUCT OFFERINGS

TABLE 34 FEELM: MAJOR PRODUCT OFFERINGS

TABLE 35 HALO: MAJOR PRODUCT OFFERINGS

TABLE 36 JWELL: MAJOR PRODUCT OFFERINGS

TABLE 37 PRO VAPE: MAJOR PRODUCT OFFERINGS

TABLE 38 EPUFFER: MAJOR PRODUCT OFFERINGS

TABLE 39 SHENZHEN IVPS TECHNOLOGY: MAJOR PRODUCT OFFERINGS

TABLE 40 SHENZHEN KANGER TECHNOLOGY: MAJOR PRODUCT OFFERINGS

TABLE 41 VAPORESSO: MAJOR PRODUCT OFFERINGS

TABLE 42 JOYETECH: MAJOR PRODUCT OFFERINGS

TABLE 43 GEEKVAPE: MAJOR PRODUCT OFFERINGS

TABLE 44 VOOPOO: MAJOR PRODUCT OFFERINGS

TABLE 45 ASPIRE: MAJOR PRODUCT OFFERINGS

TABLE 46 ELEAF: MAJOR PRODUCT OFFERINGS

TABLE 47 SUPER E-CIG: MAJOR PRODUCT OFFERINGS

TABLE 48 INNOKIN TECHNOLOGY: MAJOR PRODUCT OFFERINGS

TABLE 49 DINNER LADY: MAJOR PRODUCT OFFERINGS

TABLE 50 AROMES ET LIQUIDES: MAJOR PRODUCT OFFERINGS

TABLE 51 SKE CRYSTAL BAR: MAJOR PRODUCT OFFERINGS

TABLE 52 LOST MARY: MAJOR PRODUCT OFFERINGS

TABLE 53 DARWIN CBD: MAJOR PRODUCT OFFERINGS

TABLE 54 GLOBAL E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 ($ MILLION)

TABLE 55 GLOBAL E-CIGARETTE MARKET BY GEOGRAPHY 2023−2029 (%)

TABLE 56 EUROPE E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 57 EUROPE E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 58 EUROPE E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 59 NORTH AMERICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 60 NORTH AMERICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 61 NORTH AMERICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 62 APAC E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 63 APAC E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 64 APAC E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 65 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 66 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 67 MIDDLE EAST & AFRICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 68 LATIN AMERICA E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 69 LATIN AMERICA E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 70 LATIN AMERICA E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 71 GLOBAL E-CIGARETTE MARKET BY PRODUCT 2023–2029 ($ MILLION)

TABLE 72 GLOBAL E-CIGARETTE MARKET BY FLAVOR 2023–2029 ($ MILLION)

TABLE 73 GLOBAL E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 2023–2029 ($ MILLION)

TABLE 74 CURRENCY CONVERSION 2017−2023

1. SCOPE & COVERAGE

1.1. MARKET DEFINITION

1.1.1. INCLUSIONS

1.1.2. EXCLUSIONS

1.1.3. MARKET ESTIMATION CAVEATS

1.2. SEGMENTS COVERED & DEFINITION

1.1.1 MARKET SEGMENTATION BY PRODUCT

1.1.2 MARKET SEGMENTATION BY FLAVOR

1.1.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

1.1.4 REGIONS & COUNTRIES COVERED

1.3. MARKET DERIVATION

1.3.1. HISTORIC, BASE, & FORECAST YEARS

2. PREMIUM INSIGHTS

2.1. OPPORTUNITY POCKETS

2.1.1. MARKET MATURITY INDICATOR

2.1.2. REGIONAL INSIGHTS

2.1.3. MARKET DEFINITION

2.1.4. REPORT OVERVIEW

2.1.5. OPPORTUNITY AND CHALLENGE ANALYSIS

2.1.6. SEGMENT ANALYSIS

2.1.7. REGIONAL ANALYSIS

2.1.8. COMPETITIVE LANDSCAPE

2.1.9. KEY QUESTIONS ANSWERED IN THE REPORT

3. MARKET AT A GLANCE

4. INTRODUCTION

4.1. OVERVIEW

4.2. HEALTH EFFECTS OF VAPING

4.3. REGULATIONS ON E-CIGARETTE

4.4. VALUE CHAIN ANALYSIS

4.4.1. RAW MATERIAL SOURCING

4.4.2. DESIGN, DEVELOPMENT, AND MANUFACTURING

4.4.3. DISTRIBUTION

4.4.4. END USERS

5. MARKET OPPORTUNITIES & TRENDS

5.1. INCREASED AWARENESS OF SMOKING RISKS

5.2. RISING PREVALENCE AMONG YOUNG GENERATION

5.3. AVAILABILITY OF DIFFERENT FLAVORS OF E-CIGARETTES

6. MARKET GROWTH ENABLERS

6.1. PERCEPTION OF A SAFER ALTERNATIVE

6.2. MARKETING & ADVERTISING OF E-CIGARETTES

6.3. HIGH ADOPTION OF RECHARGEABLE E-CIGARETTES

7. MARKET RESTRAINTS

7.1. HIGH DEPENDENCY ON CHINA FOR MANUFACTURING

7.2. HIGH COST OF E-CIGARETTES

7.3. INCREASED HEALTH RISKS DUE TO SMOKING

7.4. STRINGENT REGULATIONS REGARDING DISPOSABLE E-CIGARETTES

8. MARKET LANDSCAPE

8.1. MARKET OVERVIEW

8.2. MARKET SIZE & FORECAST

8.3. PRODUCT

8.3.1. MARKET SIZE & FORECAST

8.4. FLAVOR

8.4.1. MARKET SIZE & FORECAST

8.5. DISTRIBUTION CHANNEL

8.5.1. MARKET SIZE & FORECAST

8.6. FIVE FORCES ANALYSIS

8.6.1. THREAT OF NEW ENTRANTS

8.6.2. BARGAINING POWER OF SUPPLIERS

8.6.3. BARGAINING POWER OF BUYERS

8.6.4. THREAT OF SUBSTITUTES

8.6.5. COMPETITIVE RIVALRY

9. PRODUCT

9.1. MARKET SNAPSHOT & GROWTH ENGINE

9.2. MARKET OVERVIEW

9.3. RECHARGEABLE

9.3.1. MARKET OVERVIEW

9.3.2. MARKET SIZE & FORECAST

9.3.3. MARKET BY GEOGRAPHY

9.4. DISPOSABLE

9.4.1. MARKET OVERVIEW

9.4.2. MARKET SIZE & FORECAST

9.4.3. MARKET BY GEOGRAPHY

10. FLAVOR

10.1. MARKET SNAPSHOT & GROWTH ENGINE

10.2. MARKET OVERVIEW

10.3. NON-TOBACCO

10.3.1. MARKET OVERVIEW

10.3.2. MARKET SIZE & FORECAST

10.3.3. MARKET BY GEOGRAPHY

10.4. TOBACCO

10.4.1. MARKET OVERVIEW

10.4.2. MARKET SIZE & FORECAST

10.4.3. MARKET BY GEOGRAPHY

11. DISTRIBUTION CHANNEL

11.1. MARKET SNAPSHOT & GROWTH ENGINE

11.2. MARKET OVERVIEW

11.3. OFFLINE

11.3.1. MARKET OVERVIEW

11.3.2. MARKET SIZE & FORECAST

11.3.3. MARKET BY GEOGRAPHY

11.4. ONLINE

11.4.1. MARKET OVERVIEW

11.4.2. MARKET SIZE & FORECAST

11.4.3. MARKET BY GEOGRAPHY

12. GEOGRAPHY

12.1. MARKET SNAPSHOT & GROWTH ENGINE

12.2. GEOGRAPHIC OVERVIEW

13. EUROPE

13.1. MARKET OVERVIEW

13.2. MARKET SIZE & FORECAST

13.3. PRODUCT

13.3.1. MARKET SIZE & FORECAST

13.4. FLAVOR

13.4.1. MARKET SIZE & FORECAST

13.5. DISTRIBUTION CHANNEL

13.5.1. MARKET SIZE & FORECAST

13.6. KEY COUNTRIES

13.7. UK: MARKET SIZE & FORECAST

13.8. FRANCE: MARKET SIZE & FORECAST

13.9. POLAND: MARKET SIZE & FORECAST

13.10. BELGIUM: MARKET SIZE & FORECAST

13.11. SPAIN: MARKET SIZE & FORECAST

13.12. ITALY: MARKET SIZE & FORECAST

13.13. GERMANY: MARKET SIZE & FORECAST

14. NORTH AMERICA

14.1. MARKET OVERVIEW

14.2. MARKET SIZE & FORECAST

14.3. PRODUCT

14.3.1. MARKET SIZE & FORECAST

14.4. FLAVOR

14.4.1. MARKET SIZE & FORECAST

14.5. DISTRIBUTION CHANNEL

14.5.1. MARKET SIZE & FORECAST

14.6. KEY COUNTRIES

14.7. US: MARKET SIZE & FORECAST

14.8. CANADA: MARKET SIZE & FORECAST

15. APAC

15.1. MARKET OVERVIEW

15.2. MARKET SIZE & FORECAST

15.3. PRODUCT

15.3.1. MARKET SIZE & FORECAST

15.4. FLAVOR

15.4.1. MARKET SIZE & FORECAST

15.5. DISTRIBUTION CHANNEL

15.5.1. MARKET SIZE & FORECAST

15.6. KEY COUNTRIES

15.7. CHINA: MARKET SIZE & FORECAST

15.8. AUSTRALIA: MARKET SIZE & FORECAST

15.9. SOUTH KOREA: MARKET SIZE & FORECAST

15.10. NEW ZEALAND: MARKET SIZE & FORECAST

15.11. PHILIPPINES: MARKET SIZE & FORECAST

16. MIDDLE EAST & AFRICA

16.1. MARKET OVERVIEW

16.2. MARKET SIZE & FORECAST

16.3. PRODUCT

16.3.1. MARKET SIZE & FORECAST

16.4. FLAVOR

16.4.1. MARKET SIZE & FORECAST

16.5. DISTRIBUTION CHANNEL

16.5.1. MARKET SIZE & FORECAST

16.6. KEY COUNTRIES

16.7. SAUDI ARABIA: MARKET SIZE & FORECAST

16.8. UAE: MARKET SIZE & FORECAST

16.9. KENYA: MARKET SIZE & FORECAST

16.10. EGYPT: MARKET SIZE & FORECAST

17. LATIN AMERICA

17.1. MARKET OVERVIEW

17.2. MARKET SIZE & FORECAST

17.3. PRODUCT

17.3.1. MARKET SIZE & FORECAST

17.4. FLAVOR

17.4.1. MARKET SIZE & FORECAST

17.5. DISTRIBUTION CHANNEL

17.5.1. MARKET SIZE & FORECAST

17.6. KEY COUNTRIES

17.7. COLOMBIA: MARKET SIZE & FORECAST

17.8. CHILE: MARKET SIZE & FORECAST

18. COMPETITIVE LANDSCAPE

18.1. COMPETITION OVERVIEW

18.2. MARKET SHARE ANALYSIS

19. KEY COMPANY PROFILES

19.1. ALTRIA GROUP

19.1.1. BUSINESS OVERVIEW

19.1.2. PHILIP MORRIS INTERNATIONAL: PRODUCT OFFERINGS

19.1.3. NJOY: PRODUCT OFFERINGS

19.1.4. KEY STRATEGIES

19.1.5. KEY STRENGTHS

19.1.6. KEY OPPORTUNITIES

19.2. BRITISH AMERICAN TOBACCO (BAT)

19.2.1. BUSINESS OVERVIEW

19.2.2. VUSE: PRODUCT OFFERINGS

19.2.3. GLO: PRODUCT OFFERINGS

19.2.4. KEY STRATEGIES

19.2.5. KEY STRENGTHS

19.2.6. KEY OPPORTUNITIES

19.3. IMPERIAL BRANDS

19.3.1. BUSINESS OVERVIEW

19.3.2. BLU: PRODUCT OFFERINGS

19.3.3. KEY STRATEGIES

19.3.4. KEY STRENGTHS

19.3.5. KEY OPPORTUNITIES

19.4. JAPAN TOBACCO INTERNATIONAL

19.4.1. BUSINESS OVERVIEW

19.4.2. LOGIC: PRODUCT OFFERINGS

19.4.3. KEY STRATEGIES

19.4.4. KEY STRENGTHS

19.4.5. KEY OPPORTUNITIES

20. OTHER PROMINENT VENDORS

20.1. EDGE

20.1.1. BUSINESS OVERVIEW

20.1.2. PRODUCT OFFERINGS

20.2. FEELM

20.2.1. BUSINESS OVERVIEW

20.2.2. PRODUCT OFFERINGS

20.3. HALO

20.3.1. BUSINESS OVERVIEW

20.3.2. PRODUCT OFFERINGS

20.4. JWELL

20.4.1. BUSINESS OVERVIEW

20.4.2. PRODUCT OFFERINGS

20.5. PRO VAPE

20.5.1. BUSINESS OVERVIEW

20.5.2. PRODUCT OFFERINGS

20.6. EPUFFER

20.6.1. BUSINESS OVERVIEW

20.6.2. PRODUCT OFFERINGS

20.7. SHENZHEN IVPS TECHNOLOGY

20.7.1. BUSINESS OVERVIEW

20.7.2. PRODUCT OFFERINGS

20.8. SHENZHEN KANGER TECHNOLOGY

20.8.1. BUSINESS OVERVIEW

20.8.2. PRODUCT OFFERINGS

20.9. VAPORESSO

20.9.1. BUSINESS OVERVIEW

20.9.2. PRODUCT OFFERINGS

20.10. JOYETECH

20.10.1. BUSINESS OVERVIEW

20.10.2. PRODUCT OFFERINGS

20.11. GEEKVAPE

20.11.1. BUSINESS OVERVIEW

20.11.2. PRODUCT OFFERINGS

20.12. VOOPOO

20.12.1. BUSINESS OVERVIEW

20.12.2. PRODUCT OFFERINGS

20.13. ASPIRE (SHENZHEN EIGATE TECHNOLOGY)

20.13.1. BUSINESS OVERVIEW

20.13.2. PRODUCT OFFERINGS

20.14. ELEAF

20.14.1. BUSINESS OVERVIEW

20.14.2. PRODUCT OFFERINGS

20.15. SUPER E-CIG

20.15.1. BUSINESS OVERVIEW

20.15.2. PRODUCT OFFERINGS

20.16. INNOKIN TECHNOLOGY

20.16.1. BUSINESS OVERVIEW

20.16.2. PRODUCT OFFERINGS

20.17. DINNER LADY

20.17.1. BUSINESS OVERVIEW

20.17.2. PRODUCT OFFERINGS

20.18. AROMES ET LIQUIDES

20.18.1. BUSINESS OVERVIEW

20.18.2. PRODUCT OFFERINGS

20.19. SKE CRYSTAL BAR

20.19.1. BUSINESS OVERVIEW

20.19.2. PRODUCT OFFERINGS

20.20. LOST MARY

20.20.1. BUSINESS OVERVIEW

20.20.2. PRODUCT OFFERINGS

20.21. DARWIN CBD

20.21.1. BUSINESS OVERVIEW

20.21.2. PRODUCT OFFERINGS

21. REPORT SUMMARY

21.1. KEY TAKEAWAYS

21.2. STRATEGIC RECOMMENDATIONS

22. QUANTITATIVE SUMMARY

22.1. MARKET BY GEOGRAPHY

22.2. EUROPE

22.2.1. PRODUCT: MARKET SIZE & FORECAST

22.2.2. FLAVOR: MARKET SIZE & FORECAST

22.2.3. DISTIBUTION CHANNEL: MARKET SIZE & FORECAST

22.3. NORTH AMERICA

22.3.1. PRODUCT:MARKET SIZE & FORECAST

22.3.2. FLAVOR: MARKET SIZE & FORECAST

22.3.3. DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST

22.4. APAC

22.4.1. PRODUCT:MARKET SIZE & FORECAST

22.4.2. FLAVOR: MARKET SIZE & FORECAST

22.4.3. DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST

22.5. MIDDLE EAST & AFRICA

22.5.1. PRODUCT:MARKET SIZE & FORECAST

22.5.2. FLAVOR: MARKET SIZE & FORECAST

22.5.3. DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST

22.6. LATIN AMERICA

22.6.1. PRODUCT: MARKET SIZE & FORECAST

22.6.2. FLAVOR: MARKET SIZE & FORECAST

22.6.3. DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST

22.7. PRODUCT

22.7.1. MARKET SIZE & FORECAST

22.8. FLAVOR

22.8.1. MARKET SIZE & FORECAST

22.9. DISTRIBUTION CHANNEL

22.9.1. MARKET SIZE & FORECAST

23. APPENDIX

23.1. RESEARCH METHODOLOGY

23.2. RESEARCH PROCESS

23.3. REPORT ASSUMPTIONS & CAVEATS

23.3.1. KEY CAVEATS

23.3.2. CURRENCY CONVERSION

23.4. ABBREVIATIONS

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Frequently Asked Questions

How big is the global e-cigarette market?

The global e-cigarette market size was valued at USD 18.98 billion in 2023 and is expected to reach USD 23.15 billion by 2029.

What is the growth rate of the global e-cigarette market?

The global e-cigarette market is expected to grow at a CAGR of 3.36% from 2023 to 2029.

Which region dominates the global e-cigarette market share?

Europe held the largest global e-cigarette market share, accounting for over 51% in 2023.

What are the significant trends in the e-cigarette industry?

Growing trend awareness of smoking risks, rising prevalence among the young generation, and availability of different flavors of e-cigarettes are significant trends in the e-cigarette industry.

Who are the key players in the global e-cigarette market?

Altria Group, British American Tobacco (BAT), Imperial Brands, and Japan Tobacco International are the key players in the global e-cigarette market.

E-Cigarette Market Report

  • E-Cigarette Market Size