Australia Lawn Mowers Market Analysis & Growth Forecast 2024-2029

INDUSTRY OUTLOOK

The Australia lawn mower market was valued at USD 922.31 million in 2023 and is expected to reach USD 1.31 billion in 2029, growing at a CAGR of 6.13% during the forecast period. The demand for lawnmowers in the region surged during the summer and spring months due to the increased time spent on lawn care activities, thereby supporting the market growth. The country has a strong culture of lawns and gardens, backed by a growing population inclined toward maintaining a beautiful backyard. Moreover, the growing government measures to expand green acreage by developing parks, lawns, and playgrounds are propelling the growth of the Australia lawn mowers market. Also, with the rising interest in gardening and yard/ lawn care activities, the demand for landscaping services is rising significantly, pushing the demand for equipment from landscaping service providers. Also, the Australia lawn mowers market is growing substantially due to the increasing demand for equipment from the residential and commercial sectors. The growth in demand is attributed to the expansion of green acreage and is substantially influenced by weather conditions.

MARKET TRENDS & DRIVERS

Innovative Robotic Product Offerings

The Australia lawn mowers market is mature, with a considerable demand for innovation-driven lawn mowers. Robotic lawnmowers are a relatively new product in the Australian market. However, they have high growth opportunities for vendors in the market. Grass quality and the growth cycle are the two key aspects to focus on for vendors catering to the lawnmower market. Several local and Chinese vendors have attempted to enter the market with innovations, although only a few could impact market demand. On the other hand, Ambrogio and Husqvarna are the two brands currently drawing crucial customer attention in their robotic lawn mowers in Australia. In 2024, the Ambrogio L60 Elite and Ambrogio L250i Elite can mow up to areas worth 30,000 square meters, owing to the 12 razor blades built into the machine. These robotic lawn mowers offer several advantages over traditional mowers, including hands-free operation, quiet performance, and reduced emissions.

Growing Commercial Construction Sector

In 2022, there was the steepest decline in the commercial sector due to the hard-hit hotel industry and sports & convention centers. However, the commercial sector has been witnessing constant growth since 2023 with the reopening of the economy. The construction of hotels, government offices, & amusement parks, and private and sports & convention centers is growing, supporting the commercial construction industry. Also, construction activities further propel the country's market growth. For instance, in 2023, the country’s government invested about USD 17.9 billion in infrastructural projects for the next five years. Further, the government has initiated several construction projects across the country, such as the West Sydney Airport project, one of the most expensive Australian infrastructural projects. This airport is being constructed in the New South Wales region and is spread across 1.9 million cubic meters; the airport is expected to be functional by 2026. Also, the government is consistently constructing botanical gardens and recreational parks nationwide. Australia hosts several gardens, parks, and other forms of greener pastures. Over the years, several new construction activities have occurred in gardens and parks. The growing number of gardens and parks is projected to impact the Australia lawn mowers market positively.

INDUSTRY CONSTRAINTS

Increased Competition from Chinese Vendors

The high cost of lawnmowers is a significant challenge to adopting the product in the Australia lawn mowers market, especially in developing countries. Moreover, the development of new models with advanced features and functionalities is adding to the cost of the product. Moreover, residential end-users, the potential target market for lawnmowers, are highly price-sensitive, with affordability being their key purchasing criterion. Hence, the abovementioned factors allow Chinese vendors to offer low-cost alternatives to tap the market potential.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT TYPE

In terms of revenue, the walk-behind segment dominated the Australia lawn mowers market with a share of over 72% in 2023. This can be attributed to the perception that walk-behind mowers translate to fewer emissions and consume low fuel usage. However, despite walk-behind mowers enjoying a large market share, a strong preference among Australians for ride-on mowers is set to push the demand in the future. Robotic lawnmowers are also projected to observe the demand due to innovations in the market.

Walk-behind Lawn Mowers

Walk-behind mowers are growing in popularity in the Australia lawn mowers market primarily as the customer receives a better after-cut appearance in pristine trimming. They have witnessed a notable surge in popularity among homeowners seeking to achieve impeccable lawn aesthetics. Walk-behind mowers are also in demand owing to the perception among people that they offer a better cut experience and the growing need to maintain beautiful backyards. This has provided diverse customer options, improving vendors' scope to innovate. Walk-behind lawnmowers are highly preferred in tight areas as they travel slower, allowing the operator to control the equipment better. Moreover, these lawnmowers are highly popular among price-sensitive customers as they are cheaper than ride-on and robotic lawn mowers.

Ride-on Lawn Mowers

In 2023, the standard ride-on lawn mowers segment accounted for the largest ride-on mowers market revenue share. The ride-on lawn mower market is witnessing a significant rise in demand among professional and semi-professional users across the globe. These models have profound usage among professional contractors, with variations in the cutting decks' size, fuel type, and different engine options. Contractors largely use this equipment to increase general efficiency and help spread fertilizers and grass seeds. They work well on swales and hills and are considered safe, thus dominating the commercial segment. These mowers are popular among urban, heavy-duty commercial, and industrial users in many countries.

The popularity of standard ride-on mowers in the Australia lawn mowers market can be attributed to the growing demand from commercial sectors such as golf courses and the increasing number of golf tournaments. The ability of these mowers to operate efficiently through hills and swales has also helped them to remain in demand regularly. Standard ride-on lawnmowers are anticipated to witness substantial revenue growth during the forecast period. Furthermore, garden tractors are gaining prominence as they offer power and durability, two important selection factors for commercial contractors. Powerful engines with higher HP help handle rough terrain and tow heavy attachments to perform complex landscaping tasks.

Zero-turn Mowers

Zero-turn mowers are witnessing a surge in demand among end-users in the Australia lawn mowers market owing to higher efficiency, better maneuvering capabilities around obstacles, and time-saving features. Policy regulations encouraging lawn maintenance and consequent expenditure on gardening are propelling the development of the Australian markets. Moreover, technological advancements have led to the introduction of several state-of-the-art variants with exclusive features. These developments influenced the global adoption of lawnmowers in this segment. The growing inclination towards cleaner and zero-emission lawnmowers is one of the industry's major trends. Thus, the demand for electric and battery-operated zero-turn mowers has increased significantly over the past few years, benefiting market growth, and is expected to grow in the forecast period at an impressive rate. In addition, due to the launch of new models in the market, customers' tendency to hire even their own zero-turn mowers would influence the sales volume of new mowers during the forecast period.

Robotic Lawn Mower

The robotic lawn mower market in Australia witnessed shipments of 25.02 thousand units in 2023. Robotic lawn mowers are currently in a developing stage and have strong growth projections for the future in the Australia lawn mowers market. Autoearth, an Australian company, is an authorized distributor for the country's Ambrogio and Belrobotics robotic lawn mowers. At the same time, Australia Robot sells and offers services for the Tech Line series robotic lawn mowers via Ambrogio and Lawmba robot lawn mowers. Ambrogio offers premium robotic lawn mowers designed for professional landscapers and discerning homeowners. Their models feature cutting-edge technology, such as GPS navigation, adaptive mowing patterns, and remote control via smartphone applications. In the future, these mowers expect growth due to innovative abilities to get through rough acreages found dominantly across the country. Also, with a growing population inclined to maintain their lawns and backyards but unable to maintain them due to less time or lack of physical abilities, the demand for automatic mowers will grow considerably.

INSIGHTS BY END-USER

The residential segment accounted for the largest Australia lawn mowers market share in 2023. The rising demand for lawnmowers among residential users in Australia reflects a combination of lifestyle preferences, urbanization trends, technological advancements, and environmental considerations and a growing emphasis on outdoor living spaces. However, the professional landscaping services segment occupies a growing market share due to the increased focus on building eco-city projects enhancing the country’s gardens and parks. Professional landscaping services are projected to witness a stable demand in the coming years owing to a strong culture of maintaining beautiful lawns and backyards. The unavailability of people to personally mow lawns is further expected to push the demand for professional landscaping services. 

Australia is witnessing a rise in golf courses. The demand for lawnmowers in Australian golf courses is significant and multifaceted, driven by several factors specific to the maintenance and upkeep of these prestigious facilities. Other sporting events, such as rugby and football, are also popular in the country. Such factors have led to the development of several sports grounds and their maintenance via lawnmowers and support the Australia lawn mowers market growth. Furthermore, Australia accounts for over 76% of the golf course market in the Oceania region. In 2023, Australia ranked sixth in the global golfing countries market, with 1,584 golf courses covering 2,970,000 square miles. These factors are propelling the demand for lawnmowers in the country.

INSIGHTS BY FUEL TYPE

The Australia lawn mowers market by fuel type is segmented as gas-powered, electric-powered, manual-powered, and propane-powered. In 2023, gas-powered lawnmowers dominated the market share. Gas-powered lawn mowers do not require any charge and do not require cords. However, they require regular engine maintenance to maintain their brilliant performance and improve durability. Gas mowers are noisier than other types of lawnmowers; however, they are more powerful. Further, customers increasingly demand technologies that take less time to charge and last longer on a single charge. Hence, the demand for these batteries is growing significantly from lawn mower vendors and customers in the market. Vendors in the market have constantly been offering enhanced versions of electric-powered models because they can run on tough terrains efficiently and for a longer time. These factors help to propel the electric-powered lawnmower market in Australia.

INSIGHTS BY DISTRIBUTION CHANNEL

In the retail segment, mass market players dominate the market, followed by dealers & distributors. The retail segment will likely retain its dominance in the Australia lawn mowers market by 2029. Factors such as a wide reach in areas that lack better connectivity and high consumer trust associated with personally experiencing the quality of products are driving the growth of the offline segment. Furthermore, online sales are growing at a double-digit rate (YOY), and the segment is likely to post a CAGR of 6.51% in the Australia lawn mowers market during 2023–2029 by value. Lawnmowers are available to end-users through OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, Argos, eBay, RobotShop, Sainsbury's, MowDirect, Alibaba, and AliExpress. Several lawn mower vendors, such as Husqvarna, STIGA, Toro, and Deere & Company, offer their products through proprietary websites. These channels are increasingly becoming popular as customers consider them genuine and believe that products purchased from the company’s website comply with safety standards. However, since lawnmowers involve high costs, the preference for the offline channel is high to minimize the risk of receiving damaged or counterfeit products.

COMPETITIVE LANDSCAPE

The key players in the Australia lawn mowers market include Victa (owned by Briggs & Stratton), Rover (owned by Stanley Black & Decker), and Cox Mowers. Foreign players have owned most local Australian lawn mower manufacturers in the last few years. Brands such as Automower, Robomow, Ambrogio, and Worx Landroid are a few robotic lawnmowers largely availablznt. These players emphasize offering productive and sustainable ways for mowing lawns or garden areas.

Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the Australia lawn mowers market, and the competition among them is fierce. These players offer various gardening equipment to achieve economies of scale. The market is also populated by other significant players such as Ariens Company, Bobcat, Briggs & Stratton, and Chervon Group. The current market dynamics necessitate vendors to continually adjust and enhance their value proposition to maintain a strong business presence. As the market becomes increasingly globalized, regional vendors may find competing challenging, particularly in technology and customer base. The Australia lawn mowers market is also expected to see a rise in product/service expansions, technical advancements, and M&As, further intensifying the competition. Arizton predicts that international players will continue to grow inorganically in the future by acquiring regional or local players.