Arizton is pleased to announce its latest report, the esports market - global outlook & forecast 2024-2029, shedding light on the dynamic and rapidly evolving industry. The comprehensive report unveils valuable market trends, growth opportunities, and the competitive landscape of the business. With in-depth analysis and meticulous research, this report serves as a strategic guide for industry players, investors, and decision-makers, offering a comprehensive understanding of the current esports industry dynamics and future prospects.  

Browse 87 market data Tables and 86 Figures spread through 296 Pages and in-depth TOC on the esports market by revenue (sponsorships, advertisements, media rights, game publisher fee, and merchandise & tickets), game (multiplayer online battle arena (MOBA), player versus player (PVP), first-person shooter (FPS), real-time strategy (RTS), and massive multiplayer online game (MMOG)), platform (console, pc, and mobile & tablets), geography (North America, Europe, APAC, Latin America, And Middle East & Africa) – global outlook & forecast 2024-2029.  

Arizton estimates the global esports market size to reach USD 5.17 billion by 2029, growing at a CAGR of 17.48% during the forecast period.  

The Global Esports Market Growth  

Esports encompasses competitive video gaming where teams and individuals compete for cash prizes, like traditional sports. The market's growth is driven by sponsorships, betting, prize pools, merchandise, event revenues, and advertising, with major brands like BMW, Intel, and Coca-Cola investing heavily. 

Esports includes a wide range of multiplayer video games and is open to all, from amateur players to professional teams. It shares structural similarities with traditional sports leagues, governed by rules and regulations. Key growth factors include advancements in technology, particularly the global deployment of 5G infrastructure, enhancing the gaming experience. 

The esports ecosystem consists of players, teams, event organizers, game publishers, broadcasters, and sponsors, creating a complex and dynamic market. While popular games like League of Legends and Dota 2 dominate today, the landscape is constantly evolving, with new titles emerging regularly. 

Franchise-based leagues, such as the North American League of Legends Championship and the Overwatch League, mirror traditional sports structures, offering stability and clear investment opportunities for sponsors. Furthermore, esports organizations are exploring financial markets for additional revenue, with notable companies filing for IPOs and forming strategic mergers. 

As the industry diversifies into digital merchandise, NFTs, and loyalty programs, it signals a promising future for esports, enhancing its legitimacy and financial viability in the global market. 

Key Developments in the Global Esports Market 

1. In 2024, Electronic Arts will invest heavily in its flagship franchises, such as FIFA, Madden NFL, and The Sims, continuously updating and expanding them to retain and grow their user base. 
2. Microsoft focuses on industry mergers and acquisitions. In 2022, the organization acquired Activision Blizzard, Inc. to expand its product portfolio and gain a competitive advantage in the market. 

Key Offerings: 

Market Size & Forecast by Revenue | 2023−2029 

Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities 

Segmentation – A detailed analysis by Revenue, Game, Platform, and Geography 

Competitive Landscape – 6 Key Company Profiles and 33 Other Prominent Vendors 

Looking for More Information, Click: https://www.arizton.com/market-reports/global-esports-market 

Recent Trends in Esports Sponsorships and Partnerships 

The esports industry continues to thrive, generating significant revenues through sponsorship deals that encompass event sponsorship, team endorsements, and the use of intellectual property rights in marketing. In May 2024, a wave of high-profile sponsorships highlighted the sector's growing appeal to mainstream brands, with major players like HSBC, Porsche, Land Rover, Revolut, and Cisco making substantial investments. 

The Esports World Cup Foundation Club Support Program welcomed 30 leading organizations, including FaZe Clan and NAVI, to receive funding aimed at enhancing infrastructure and fan engagement. HSBC's renewed partnership with GIANTX focuses on promoting financial literacy among younger audiences, while Porsche's collaboration with the Overwatch Championship Series showcases automotive brands engaging with tech-savvy consumers. 

The partnership between JDG and Jaguar Land Rover signifies a growing crossover between traditional industries and esports, targeting younger demographics. Riot Games' expanded collaboration with Cisco emphasizes the necessity for reliable technology in maintaining esports event quality. 

Revolut's sponsorship of the BLAST Premier Spring Final exemplifies the increasing integration of fintech into esports. The partnership between 9INE and LEON.BET further illustrates the melding of betting and esports to enhance fan interaction. 

Additionally, collaborations in merchandise, such as Adidas Originals with 100 Thieves and OpTic's partnership with Juventus, highlight the potential of brand partnerships in creating exclusive fan products. The Esports World Cup Federation secured sponsorships with LG and Pepsi for the upcoming 2024 event, enhancing fan engagement and product visibility. 

Mobile esports is also experiencing robust investment from phone manufacturers like ASUS ROG, Samsung, and HONOR, with sponsorships in major tournaments. Overall, these developments reflect a vibrant and evolving esports ecosystem, characterized by increasing investments, partnerships, and the blending of traditional industries with digital sports. 

The Rapid Growth of Esports in the APAC Region 

Esports is a rapidly growing global industry, with significant expansion expected during the forecast period. This continual growth presents exciting investment opportunities for gaming companies in the Asia-Pacific (APAC) region and their marketing teams worldwide. Southeast Asia, in particular, has quickly adapted to the technology fueling the growth of the esports market. Countries like China, South Korea, and Japan are seeing a surge in interest in esports events, which are technology-driven and provide thrilling experiences for participants and spectators alike. 

The APAC region has dominated the global gaming market, thanks to a mix of developing economies and increasing internet adoption. As a tech-savvy continent, Asia holds the largest share of esports viewership worldwide, with a strong preference for mobile gaming among its populace. The introduction of esports has motivated gamers to leverage technological accessories, showcasing their competitive spirit. 

Investment and Strategic Collaborations 

International video game developers are keen to capture the APAC market, recognizing it as the largest potential market for esports due to the growing interest. Companies are forging strategic collaborations and partnerships to penetrate this regional market. As Southeast Asia's internet infrastructure evolves with the rollout of 5G and increasing penetration rates, the esports and gaming sectors are poised for significant expansion. 

Countries like Indonesia and the Philippines are witnessing a surge in gaming opportunities, bolstered by government initiatives like the Philippines’ Youth Esports Program and Indonesia’s Piala President Esport. Additionally, Malaysia's Esports Integrated initiative and Singapore's support for global tournaments further enhance the region’s growth potential. 

As more esports tournaments are broadcast live across various platforms, including mobile phones and computers, viewership in APAC countries continues to grow. China stands out with a majority of viewers engaging with live gaming competitions, and streaming esports is increasingly popular in China and Korea, attracting millions of viewers. With robust infrastructure and supportive policies, the APAC region is well-positioned to sustain its growth in the esports industry, promising a vibrant future for gamers, investors, and fans alike. 

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