Stage Lighting Market in North America - Industry Outlook and Forecast 2020-2025

INDUSTRY INSIGHTS

The stage lighting market in North America is witnessing high technological innovations. The replacement of legacy systems is a significant driver for the market growth in the region. The US is the largest market for stage lighting solutions due to its growing music industry, increasing commercial construction activities, and expanding the retail sector. The replacement of traditional lamps with modern smart wireless light controllers is expected to play an integral part in driving the growth. These innovative products not only help in reducing operational costs but also aid in enhancing safety and security.

The rise in live music concerts and events is a crucial factor driving the demand for stage illumination fixtures. An increasing corporate sponsorship for music tours, venues, and events is contributing to the growth. This growth rate is higher than the global average of overall corporate sponsorship expenditure, including sporting events. Further, the increasing participation of people in musical concerts is increasing exponentially as the audience witness and experience their favorite artists performing on the stage. The live music industry is one of the most significant revenue contributors. Musical events and concerts attract high attendance; therefore, they require sophisticated stage illumination fixtures as well as control solutions, along with other accessories such as cables and sound networking solutions. Further, the growth in the number of such events across the world is expected to increase in the future that would boost the global market demand for stage lighting systems and control solutions during the forecast period.

Snippets

• The boom in the film entertainment industry is likely to generate the demand for stage illumination fixtures such as parabolic aluminized reflectors (PARs)
• The US is expected to be the largest market for live music performances and concerts that generate nearly 35% of the global revenue for the live music industry
• Improved corporate profits and an increase in domestic travel are expected to propel the demand for stage lighting devices

North America Stage Lighting Market Segmentation

This research report includes detailed segmentation by

• Products
• End-user
• Fixture
• Application
• Country

Insights by Product

PARs have been the most widely used fixtures in the concert lighting and theatrical performances. The increasing cost-effectiveness of PARs is a significant driver in increasing the growth of the segment. Besides, their growing application in the entertainment industry is likely to boost growth. Although conventional striplights are the oldest stage illumination fixtures, they are expected to be replaced by LED striplights gradually in North America. As LED ones are cost-efficient and have a long lifespan, consumers in developed regions such as North America are likely to adopt these energy-saving bulbs.  Cyc lights are an improvement over striplights as they throw light at large surfaces. These lights are specialized ones designed to wash a large curtain, scenery, or cyclorama evenly. Exhibitions or events that require a focus on backstage visualization, cool visual effects, and vertical symmetry are likely to contribute to the growth of the strip/Cyc segment across the region.

Ellipsoidals are cost-effective and enhanced compact lamp filaments with better lens design. With the rise of trade shows, events, theatrical performances, and touring programs by celebrities, the demand for ellipsoidals is likely to increase in the future. North America is a hub of exhibitions, trade shows, music festivals, hence these events are likely to require several types of illumination, including ellipsoidals. 

The growing innovation in lighting control systems is expected to influence the segment. As these systems help to save electricity, they are witnessing increased adoption in music events and tradeshows. With the advent of digital control systems, intelligent and smart systems, the segment is likely to influence market growth.

Insights by End-user

The touring rental market for stage lighting is increasing at a rapid rate across the world. The North American region has also witnessed a sharp rise in live music performances and concerts by celebrities. Musicians, artists, and rappers are traveling across the world to promote their albums and connect to their fans regularly. The increasing popularity of music festivals in American culture is also contributing to the growth of the segment. 

The fixed installation segment is likely to be governed by conventional lighting fixtures. However, the increased proliferation of LED fixed installation is expected to generate a new pool of opportunities for LED module manufacturers. Key architectural marvels have been incorporating LED fixtures to gain a visual delight to lure visitors. The use of fixed installation fixtures for facades is likely to help in gaining attention, facilitating orientation, conveying messages, and communicating emotions. Moreover, growth prospects of stage illumination in the fixed installation segment are expected to increase owing to the development of gaming arenas, luxury hotels, gambling venues, stadiums, convention centers, and tradeshows in North America.

Insights by Fixture

Static fixtures constitute the largest segment of the North America stage lighting market. The increasing application of static fixtures in exhibition halls, tradeshow venues, theaters, and worship places is expected to influence the growth. Small convention centers, museums, theaters, and performance arts studio will continue to remain major end-users for static lighting fixtures during the forecast period. However, the demand for static fixtures is expected to be replaced by automated fixtures during the forecast period. The usage of automated fixtures adds adaptability in tradeshows and musical shows. Intelligent fixtures offer bright light and flexibility to switch between several types of light modes such as spot and beam modes. The presence of intelligent features in these devices is expected to provide significant market impetus in North America.

Insights by Application

The music industry has shifted from live shows to live events, which is expected to surpass the revenue generated by recorded music sales. Stage lightings are likely to attract concert attenders. North America is one of the largest regions to witness pop, classical, jazz music concerts. The concert industry is expected to increase due to the growing popularity of music among millennials, improving global infrastructure, and increasing per-capita income. The rise in corporate events to generate leads, develop business partnerships, and launch new products is also expected to drive the segment demand as these events require stage illuminations. North America is leading the corporate event market, growing at a rate of over 4­%. Moreover, the growing application of decorative lighting at worship places is likely to bolster the market.

Insights by Geography

The US is expected to be the largest market for the music industry in the world, and the presence of over 1,650 music recording studios is likely to increase during the forecast period. Hence, the growth in recording studios is expected to bolster the demand for striplights and Cyc lights. Music festivals such as Coachella, organized in California, drive thousands of people across the world to attend the festival. The potential of these festivals is likely to grow due to the rise in live performances from celebrities.

Further, about 80% of large retailing companies in the world are based out of the US, which is likely to increase the installation of stage illumination solutions in brick-and-mortar stores. The US stage lighting systems market is expected to be driven by the demand for LED-based fixtures. However, the region has witnessed variability in recent years. The increasing traffic war between the US and China is likely to hamper the growth. The entertainment industry in Canada is expected to drive the demand for stage illumination fixtures. Montreal, Vancouver, and Toronto are significant markets in Canada for meetings, incentives, conferencing, exhibitions (MICE) events, hence these states are expected to drive the demand for stage lighting in the future.

Insights by Vendors

The stage lighting market in North America is fragmented in nature due to the presence of local as well as global players. The presence of diversified vendors is likely to increase competitiveness. Although global players are expected to increase their presence in the market, regional vendors are likely to find it increasingly difficult to compete with them, especially in terms of technology and customer base. Companies with better technical and financial resources expect to develop innovative products, which are likely to pose a threat to competitors' products and make their products and services non-competitive or obsolete even before they recover the promotional and commercialization costs. Therefore, vendors are expected to develop new technologies and remain abreast of the upcoming technologies to have a competitive advantage. Key players in North America compete on several factors, including price, quality, availability, brand, and variety.

Key Vendors

• HARMAN International
• Osram
• Philips

The North America Stage Lighting Market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments: